5. and the arrival of a
promises to permanently alter eu policy discourse
in brussels and beyond.
media powerhouse
6. starting this week, the (digital)
will look a lot different. here are five ways how.
brussels bubble
7. twitterwill complete its ascendancy as the bubble's
definitive social channel, where a new breed of
eu story---magnetic, engaging, and personal---
breaks, escalates (throughout europe) and
ultimately fades away.
#1
8. personal brandswill become a priority of those keen to have a
voice in the eu policy agenda, as only those
whose online presence exudes trust, knowledge
and good intentions will be allowed a seat at
the table.
#2
9. Storytellingwill evolve into a must-have skill for
public affairs practitioners as a faster-
moving brussels makes clear it doesn't have
time for an overly complicated & technical
explanation.
simple
#3
10. infographicand invest more resources in telling
simple, visual stories through their own
original, social- and media-friendly content as
the battle for policymaker attention
intensifies.
policy influencers will go beyond the
#4
11. communicationsas the core of their advocacy strategies as
they realize that moving the needle will
require not just a series of one-on-one
meetings but rather a simple but solid
narrative blasted across a range of channels
(none of which include a "brochure").
public affairs leaders will truly embrace
#5