This is the Webex presentation from sponsors and organizers on October 5th, 2016.

1. Mastercard ITS
Smart City Hack
<Melbourne>
<2016>

2. ©2015 MasterCard.
Proprietary and Confidential
Day 1 Schedule
2
December 2, 2015
09:00
09:30
10:00
12:00
Doors open to Attendees
Breakfast
Opening Ceremony
CODING BEGINS
18:00
00:00
Dinner is Served
Midnight Snack on the Ten
CODE THROUGH THE NIGHT!
11:00
13:00 Tech Breakout Sessions
19:00 Pitch Workshop
11 11:00
12:00 Lunch

3. ©2015 MasterCard.
Proprietary and Confidential
Day 2 Schedule
3
December 2, 2015
07:00
12:00
13:00
14:00
16:00
Breakfast of Those Who Made It
Lunch
Hackathon Ends (Submission due on hackathon.io)
Winners Announced
Demos Begin (Demos only. No slide decks)
(If your demo doesn't work, take us through the code—what you did and where you got stuck.
It's about showing what you've learned and not about pitching an idea.) ?

4. ©2015 MasterCard.
Proprietary and Confidential
The Grand Prize!
4
December 2, 2015
$
10,000
1x
Fitbit Flex Per team
6months
mentorship by members of the
Smart City Hack
Best uses of Mastercard & Partner API’s and solves a real consumer pain point with integration
across different modes of transport will receive the following:

5. ©2015 MasterCard.
Proprietary and Confidential
The Challenges and Prizes
5
December 2, 2015
Green Challenge
Challenge: Build an intelligent transportation solution to
facilitate or encourage the use of sustainable, eco-friendly
methods of transport & payments for residents,
commuters,tourists, or transportation of goods.
Prizes:
$3,000 (AUD) for the winning team.
1x Fitbit for each member of the winning team
Demand Management
Challenge
Challenge: Build an intelligent transportation
solution that can help cities like Melbourne
manage demand for transport services for
passenger and freight. Consider a better use of
available resources, from empty bus seats to car
parks to car seats, to drive local commercial
activity.
Prizes:
$3,000 (AUD) for the winning team.
1x Fitbit for each member of the winning team

6. ©2015 MasterCard.
Proprietary and Confidential
The Challenges and Prizes
6
December 2, 2015
Future City Challenge
Challenge:
Build an intelligent transportation solution that can help
cities like Melbourne make better use of the wealth of data
available. Some idea could include: higher utilization of
bike sharing schemes or better management of traffic
flows to support improved urban planning, take a look at
the Future Melbourne plan for some inspiration.
Prizes:
$3,000 (AUD) for the winning team.
1x Fitbit for each member of the winning team

7. ©2015 MasterCard.
Proprietary and Confidential
Judging Criteria
7
December 2, 2015
Fresh Code Enforced Code Review No PowerPoints Team Size
Usage of Tech and Data
IMPACT
DESIGN
CREATIVITY
EXECUTION
5 points for each criteria ! max score = 25
Must use 1 Mastercard API and 1 Partner Tech

8. ©2015 MasterCard.
Proprietary and Confidential
Unbelievable judges!
8

9. Doug Howe, Vice President Enterprise Partnerships
Mike Rowe, Vice President Expert Sales
Jie Zhang, Leader, Global Product
Empowering Smart Cities
Mastercard
Payments and Data

10. 10
Transit
Buses &
Trains
Road
Tolls &
Charges
Parking
Fees &
Fines
City
Taxis
Bike &
Car-
Share
Mastercard Smart Cities Challenge
Four Challenges – Seven API’s – One Smart City Use Case

11. Challenge (http://mastercarditshack.com/#challenges)

12. MPGS – Mastercard Payment Gateway System
– You can use this API for any online payment
between a merchant and a consumer. So if
your idea involves paying for something
online, this API is quick and easy to use.
Send
– You can use this API to send money to
friends and family easily. If your idea
involves sending money to friends, maybe
dividing the cost of city experience, then this
may be the API for you.
rePower
– You can use this API to Top up a Pre-Paid
card. So if your idea involves using a Pre-
paid card in your Smart City idea then this
provides people with a way to convert cash
into a Prepaid mastercard at a Retailer Point
of Sale.
Want to move money?

13. Thinking Mobile, Web or Physical Card?
Mobile Device – Mobile SDK
– This SDK allows you to use your mobile & NFC
to pay at the Point Of sale in real time. So if your
idea involves making a payment at a physical
Retail or Event location then this gives you that
real digital Wallet experience.
Online / Responsive Web – MPGS
– This API set is all about empowering payment
check outs, secure storage of card details and
processing of stored card details all through a
simple set of Web Service API’s. Great for
Responsive Web, Hosted Checkouts, Securing
Card details and repeat billing
Physical – rePower
– With this framework you can top up a prepaid
card balance at any participating retailer and see
the value appear no later than the next business
day!

14. Retail Location Insights
– If your idea is looking at how to make cities more
efficient, how to shape demand, or measure
economic activity the Retail Location Insights is
the API for your idea. See how many
transaction, what type of Merchant categories
and how sales are performing at an aggregated
mesh block/ geo location level
Market Insights
– Looking at some big picture industry trends?
Growth in specific sectors and how it can
support your story? This could be the API to help
you build your case!
Location Services
– Thinking about that amazing solution that needs
to point to the nearest ATM or Contactless
enabled merchant store? Where you can top up
your rePower enabled card? Where you could
purchase a Travel card? These are sorts of
capabilities this API can unlock for you
How we offer data to…

15. • Check out http://
mastercarditshack.com/
• Think about a challenge
• Take a look at the API’s
Summary
Any questions?
• Mike.rowe@mastercard.com (Business)
• Jie.zhang@mastercard.com (Technical)

16. ITS 2016 Mastercard Smart Cities Hackathon
Neil Smith – Manager Digital Delivery

17. Victorian Government - Data
www.data.vic.gov.au

18. General Transit Feed Specification
www.data.vic.gov.au

19. General Transit Feed Specification
www.data.vic.gov.au

20. Timetable API
www.data.vic.gov.au
API Dev key is required so please download PTV Timetable API and
register before the event.

21. PTV Timetable API
www.data.vic.gov.au

22. ITS 2016 Mastercard Smart Cities Hack
Roger Clark – Manager Data Services

23. Available Data
• VicRoads, Information Access has 56 datasets available through
the Victorian government DATA.VIC portal.
•These datasets provide data about Road Crash Statistics, Speed
signs and Speed zone data, traffic signal volume data, to heavy
vehicle permit routes and live travel time data.
•The datasets using ARCGIS online can be can be presented in
the following formats: API/Tool, CSV, KML, SHP,
GEOJSON,ESRIREST

24. Range of Data
• Traffic
•Volume
•Speed
• Crash Data
•Location of the crash
•People involved
•Vehicle involved
•Road Asset – Condition of the road
•Spatial data sets eg Bike paths

25. Popular Data Sets
Dataset Title Views Visits Downloads
VicRoads Office Locations 907 670 9
Crashes Last Five Years 804 395 235
Crash Stats - Data Extract 581 314 317
VicRoads Country Street Directory Grids 414 255 31
VicRoads Declared Roads 217 64 136
Live travel time data 174 59 0
Traffic Volumes for Freeways and Arterial Roads 148 29 48
Principal Bicycle Network 124 20 46
Traffic Signals 117 21 18
Homogeneous Traffic Volume Network 95 9 1
VicRoads Speed Data by road segment 90 3 64
VicRoads Regions 88 34 19
Higher Mass Limit Routes 85 3 37
Crash Stats 84 52 0
Speed Zone Data 77 32 45
Strategic Cycling Corridor 76 8 22
BlueTooth sites 73 14 0
Victoria's Higher Productivity Freight Vehicle (HPFV) Mass Network 72 5 19
Travel time links 71 24 0
BDouble routes 71 10 31

26. Number of Views
Data.vic au
No. of Views
-500
0
500
1,000
1,500
2,000
2014 2015 2016

27. Live Data Sets
•Live travel time data.
This dataset is generated by receiving data from BlueTooth receivers
at strategically located within SCATS traffic signal controllers. The
data is received from BlueTooth transmitters (hands free in cars) and
sent to a computer system that uses software to generate travel time
for defined links. Thisi information will be able to be view via a
Smartphone application.
•Emergency Road Closure.
The data for Emergency Road Closures is drawn for the Situation
Report (SITREP) database that is used to advise internal and external
stakeholders of incidents (via email) and to automatically provide a
data feed to map and text based information on VicRoads website and
other public information applications "
•Multiple Variable Electronic Speed Signs Live
. This dataset contains near real-time multiple variable electronic
speed signs along the VicRoads Freeway Management System

28. Bluetooth
• Currently 300+ Sites
• Provide point to point travel time/
Speed
• 20 to 30% of devices Active
•Travel Time available live via API

29. Bicycle data
-30%
-15%
0%
15%
30%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Imbedded loops
40+ Locations across the metropolitan area collecting
continuously since 2006/7. A variety of equipment
used .
Most sites provide vehicle by vehicle data, therefore
individual speeds

30. Other available Traffic Data
• 7,000+ Rural sections of road
• Collected every 2 to 3 years
• Individual vehicle speed
• Mean & 85th percentile
• 10+ years of history
• Vehicles classified based on
axle configuration

31. City of Melbourne
Open Data Platform
Will McIntosh

32. City of Melbourne Data
Almost 100 datasets in total
20 datasets in Transport & Movement
Hosted on Socrata Platform
Cloud based visualisation and analysis tools
SODA API
REST API. Libraries for PHP, Javascript, Python,
R, Ruby, Java, Apple iOS, Google Android
The Data platform

33. Getting Started
Find a dataset
data.melbourne.vic.gov.au
Access the JSON endpoint
data.melbourne.vic.gov.au/resource/qnjw-wgaj.json
Developer tools & Examples
dev.socrata.com/consumers/getting-started.html
Need custom views?
Get account at data.melbourne.vic.gov.au/signup
{}

34. Thank you
Will McIntosh
Open Data Lead
City of Melbourne
will.mcintosh@melbourne.vic.gov.au
Steve Bennett
Senior Open Data Specialist
City of Melbourne
steve.bennett@melbourne.vic.gov.au
@stevage1
opendata@melbourne.vic.gov.au

35. © 2016 Intelematics Australia - Connected Mobility
Intelematics Australia
ITS 2016 Mastercard Smart Cities Hackathon
Phillip Lyng

36. Intelematics Australia
Incorporated in 1999
• 16 years delivering OEM telematics programs
Around 160 people across 3 countries
• Intelematics Australia (IAU) – HQ Melbourne
• Intelematics North America (INA) – HQ Los Angeles
• Intelematics Europe (IEU) – HQ London
Out-posted staff in key customer locations
• Quality management
• 24 x 7 telematics call centre in Adelaide – 30 agents
Independent service provider – supporting many competing electronics, mobility, and automotive brands
Intelematics is the region’s largest provider, by market share, of Connected Vehicle services to the passenger
vehicle segment in Australia, New Zealand and North America.
36

37. Created by Intelematics
Sourced, Value Added &
Managed by Intelematics
Offered by Intelematics - sourced via 3rd party suppliers
SUNA Traffic & Content
SUNA provides a portfolio of industry leading motoring-centric information
37
Local Search
SUNA Traffic
Customised
Content
SUNA Parking
SUNA Fuel
Safety Cameras
Weather
Traveller
Information
Flights
Events
News
Stocks
Music / Radio

38. Parking
The SUNA Parking service includes location-referenced dynamic parking data,
defined by a set of fields including: brand, address, contact details, operating times,
retail pricing, discount offers and location data. Build dynamic driver assistance
services.
Fuel
The SUNA Fuel service delivers service station and fuel price data, defined by a set
of fields including: brand, address, contact details, fuel types and optional reported
fuel prices that update throughout the day. All data is location-referenced allowing
for use in navigation or display on a map.
Weather
The SUNA Weather service delivers comprehensive weather data
related to current conditions, multi-day forecasts and rain radar images where
available. Extensive coverage of cities and towns allow the most relevant location-
based information to be retrieved.
Traffic
The SUNA Traffic Channel delivers comprehensive congestion and incident data to
in-car navigation systems and mobile devices, covering the major road networks of
each capital city and a number of regional centres within Australia and New
Zealand.
38
SUNA Motoring Content

39. Parkopedia
Intelematics
Parking
Service
Wilson
Parking
Secure
Parking
Parking
Editor
Intelematics Parking Data Service

40. {
“carparks":
[
{
“parkingOperator": "RACV",
“parkingId": "racv_chancerylane",
“parkingName": "RACV City Club",
“address": "New Chancery Lane ",
“suburb": "Melbourne",
“stateOfAus": "VIC",
“latitude": "-37.815998",
“longitude": "144.95995",
“attractionsNearby": "RACV Club, City, Shops,
Bars",
“instructions": “misc info .. maybe a link to their
website”
"openingHours": [ … ]
“images": [ … ],
“rates": [ … ],
“simpleRates": [ … ]
}
]
}
Web Service Feed in JSON

41. Steven Moloney
Product Manager
Intelematics Australia Pty Ltd
250 Swan Street Richmond Vic 3121
+61 3 8415 9061
Steven.Moloney@intelematics.com
www.intelematics.com
www.sunatraffic.com
41
Phillip Lyng
Developer
Intelematics Australia Pty Ltd
250 Swan Street Richmond Vic 3121
+61 3 8415 9045
Phillip.Lyng@intelematics.com
For further information

42. ©2015 MasterCard.
Proprietary and Confidential 42
December 2, 2015
KEEP CALM
HACK ON
AND