This document provides tips for using LinkedIn to network and achieve business goals without leaving your desk. It recommends connecting with new and existing clients, getting referrals, and building an audience. The key is finding the right targets through LinkedIn search and groups. The document outlines how to create connections, post status updates, expand your network through groups, communicate effectively, get recommendations, and set up alerts. The overall goal is to use LinkedIn tools to efficiently build relationships and find new opportunities.

1. Linkedin for Luddites
Networking without leaving your desk
Brian Miller
Stone King LLP

2. BENEFITS
HOW IT CAN WORK FOR YOU
2

3. Why network on linkedin ?
LI largest network
– Over 225M members
– All FTSE 100 companies are
members
– Over 2M companies have LI
pages
3

4. 4
So What Am I Looking to Achieve?
 Connect with new
clients
 Grow relationship with
existing clients
 Getting referrals
 Get an audience of fans

5. What’s the Key to Finding the Right Targets?
 Identify organisation type
 Find the organisation
 Find the individual
Connect/communicate
Obtain work (hopefully!)
5

6. 6
How to Achieve Your
Goals on Linked In
Be responsive
Be proactive
Use LI groups
Create products
Offer to connect
Set up alerts

7. 7

8. Creating Connections
Business stationery
Email signatures
Use current and past
colleagues feature
Alumni tool
Customise invites
8
Use Contact Upload Tool

9. linkedin
Connections

10. Posting to LI: “status updates”
Use status updates to:
 Announce article
 Advertising an event
 Encourage sharing
Targets
 Internet + twitter
 Internet
 Your connections
 Group members
10

11. 11
Expanding your “circle of connectivity”
Groups
A critical tool
Cannot connect outside
first two degrees
Groups allow direct
messages to group members

12. Targetting & Joining Groups
12

13. Searching: Targetting
Select first group in results
and More link:
Look at Group Profile for
group members
Group Statistics to check:
• Key players, eg,
owners, manager
• if many located near
you
If all looking good, join!
13

14. Group Participation
Raises your credibility
Creates trust if you post
Allows you to advertise: use
sign off
Saves time by allowing you to:
 do due diligence
 build relationships before
the real thing
14 Image CC BY-NC-ND 2.0 maistora

15. which groups?
Virtual group of real world version
Industry networking
Former employers
Alumni from your school/university
Image 15 CC BY-NC-ND 2.0 theloushe

16. 16
Communicating on LinkedIn
Like having a conversation
Use groups to
ask questions
start a discussion
Answer questions of others
Use gratitude profusely
Do not spam

17. 1717
Starting A Group
Allows you to invite your best clients
Ban your worst
Gets you looking good
Maintenance is key
Building Communities

18. Recommendations
Get best clients to
recommend you
Don’t use LI to do it!
How and when to get
them
Write recommendations
for:
yourself (if required)
Others
18

19. 19
Finding People: Search Tool
Remember who you want to
find:
 New clients
 New referral partners
 Competitors?
Use LI Advance Search Tool

20. Basic Searching
20

21. Basic Searching (cont’d)
21

22. Advanced Searches
Click on Advanced to right of Search box
Choose type of relationship (1st, 2nd, 3rd etc)
Choose location (eg. UK)
Choose industry (eg. fund raising)
Choose any other criteria of interest
Don’t forget to press the search button!
22

23. 23

24. 24

25. Setting Up Alerts
25

26. 26
what do I say?
• Avoid connecting with people you do not know
• Build trust in groups first
• Contact group members about issues of concern
• Make an “irresistible offer”!

27. THE END
Brian Miller
Partner
IP, IT & Commercial
Stone King LLP
www.slideshare.net/BrianMillerSolicitor
brianmiller@stoneking.co.uk
brianmillersolicitor
@theitsolicitor
0207 324 1523

28. ADDENDUM: LI PLANS

29. ATTRIBUTIONS/CREDITS
I would like to thank and credit the following persons for the photographs
provided in some of the slides:
1 Classroom Lone Student by Keith Ellwood. Some rights
reserved.
3
Some rights reserved by ideagirlmedia
4 U.S. Army Corps of Engineers photo by Vince Little. Some rights
reserved by USACE Europe District.
5 Some rights reserved by viZZZual.com
6 Some rights reserved by Celestine Chua
8 Some rights reserved by Dave Gray
9 Some rights reserved by Sludge G
11 Some rights reserved by Yandle
14 Some rights reserved by Colby Stopa
15 Some rights reserved by S@veOurSm:)e

30. ATTRIBUTIONS/CREDITS
16 Some rights reserved by Virginia Sea Grant
17 Some rights reserved by levork
19 People. Lots of them... Some rights reserved by Diego Torres
Silvestre
26 Peekaboo. Some rights reserved by Lili Vieira de Carvalho