In my Introduction to Advertising class, I was given the opportunity to create an Advertising campaign for Xfinity's product Xfinity Instant TV. My team and I had the opportunity to present this campaign to Xfinity.
2. AGENDA
• Client Situation Analysis
• Competitors
• Key Consumer Insights
• Primary Data
• Target Market
• Main Message
• Video / Social
• Slogan
• Instagram Content
• Print
• PR / Event
• Questions
3. CLIENT SITUATION
ANALYSIS
- Marketing campaign
- July – October
- Leverages student deals
- Students moving
- Launched own app based
equipment free
- Xfinity Instant TV (XITV)
5. Key Consumer
Insights
• For every 5 years a
consumer ages, it
becomes 6% harder to
switch them to a new
brand
• In a typical day the
average gen z watches
68 videos on 5 different
platforms
• Focus on WiFi
• Live TV
11. MAIN MESSAGE
• Fast internet with
customizable streaming and
live TV.
• Emphasize the ease
• Enhance Xfinity brand
personality
• Relatable to target market
12. Video / Social Media
Main Message
• Brand Personality
• FOMO
• Highlight Live aspect
• Promoting shows relevant
to the target market
27. PRINT
Main Message
• Focus on features
• Wifi
• TV
• Target the market that is
moving
• Distribute in DU magazine,
around campus, in
apartments
• The concept