An illustrated guide - the most unique, beautiful and fun way to learn How To Make The Most Of Every Piece Of Content - from creation to conversion, this guide follows every step of the way to maximize the effectiveness and ROI of your content. A one-of-a-kind collaboration between BrightInfo, content personalization specialists, and 14 incredibly talented Dribbble designers; 54 unique illustrations! The marketing sphere is creating too much content without sufficient strategy to back it up. This is your chance to learn how to put the reins on your content marketing efforts.

1. illustrationbyIdanShani

2. Whyshouldyoucare?
content...
It's only
illustration by Simon Oxley

3. Qualit Content
g e n e r a t e s i n b o u n d t r a f f i cy
illustrationbySimonOxley

4. Quality Content
increases conversion & engagement
illustration by Mario Jacome

5. Quality Content
& reputation
elevates
brand awareness
illustration by Artem Merenfeld

6. creates
Content
Quality
thought
leadership
illustration by Meg Robichaud

7. Quality Content
is the foundation f SEO
illustration by Kemal Sanli

8. So we settled this.
You should care.
Deeply.
So we settled this.
You should care.
Deeply.
illustrationbySimonOxley

9. Now,
hop on
and
let's take the content journey.
illustration by Julien

10. First
stop:
c o n t e n tc r e a t i o n
illustration by Natalka Dmitrova

11. The
most
important
content
advice
EVER:
plan
before
you
write
illustrationbyMuratKalkavan

12. You need
to ask yourself
a few questions
prior to writing:
illustration by Murat Kalkavan

13. 1
Whoare
you
writing for?
question
illustration by Julien

14. ALWAYS
write
for
someone
we
Because
illustration by Hanno

15. Except
Kafkas
for the few
that write
for the drawer...
illustrationbyHanno

16. And break
down your
target
audience,
segment the
hell out of it.
illustration by Roko Kerovec

17. 2
Whyareyouwriting
question
illustration by Meg Robichaud

18. promote?
or self
Are you looking to educate
illustration by Simon Oxley

19. means you have a valuable insight to share
EDUCATE
a
v
b
a
l
u
i
n
s
i
g
h
tle
illustrationbySimonOxley

20. And there's nothing wrong
with self-promotion.
Here:
BrightInfo is the smartest personalization solution out there.
illustration by Meg Robichaud

21. 3 Where is it going to be published?
question
illustration by Meg Robichaud

22. The target publication has major implications
on your writing as far as:
language
examples audience
style
illustration by Artem Merenfeld

23. Writing without knowing
where it’ll be published is
like hunting in the dark,
with earmuffs on, not
even knowing if there
are deer in the forest.
illustration by Murat Kalkavan

24. One more thing before you start writing.
The other most important content advice EVER:
DO
an OUT
LINE
!
illustration by Meg Robichaud

25. OUTLINE GIVES YOUR WRITING STRUCTURE & DIRECTION.
LIKE DOING WIRE
FRAME
FOR
A
WEBSITE
IT'S
illustrationbyHanno

26. I
f
y
o
u
d
o
n'
t
d
o
a
n
o
u
t
l
i
n
e
y
o
u'
l
l
l
o
s
e
y
o
u
r
f
o
c
u
s
and might even lose a finger...
illustration by Hanno

27. Alright champ.
Let's start writing.
illustration by Meg Robichaud

28. THE THREE GOLDEN RULES OF CONTENT WRITING:
1 2 3
CONTEXT | DATA | EXAMPLES
illustration by Kemal Sanli

29. CONTEXT
D o n 't
assume your audience
illustrationbyWijtzeValkema
everything you doknows

30. DATA
Backing your reasoning with DATA leaves no room for doubt.
illustration by Mario Jacome

31. Give examples
EXAMPLES
ClarifyThingsSuperQuickly
your audience’s world
from
illustrationbyKemalSanli

32. Last
thing
todo:
Craft Your Title
illustrationbyMegRobichaud

33. Which means the title works.
Here’s why:
5 Simple Tricks to Help You Write Catchy Titles
Wish you could read this
article right now, right?
illustration by Roko Kerovec

34. It frames
the boundaries:
It makes
two promises:
5 simple tricks
The tricks are simple
You'll be able to write catchy titles
illustration by Natalka Dmitrova

35. NEXT STOP: POST-WRITING
getting EYEBALLS to your content
Your mission now,
should you choose
to accept it:
illustration by Kemal Sanli

36. Before everything else,
bring in a Killer Paid Media GuyKiller Paid Media Guy
illustration by Roko Kerovec

37. is
Discoverable
easily
make sure
the
content
on
your
site
easily
discoverable
N
EX
T,
illustration by Julien

38. illustration by Natalka Dmitrova
Becauseoneofthebiggestcontentproblemsis
CONTENT IS LIKE ICE CREAM once you unwrap it, it starts to melt
SHORT
SHELF
LIFE

40. organiseyourblogintocategories
FIRST,
andpresentasmanypostsoneachpage
illustration by Kemal Sanli

41. content
approach
S
be
proactive
in
your
o
n
-
s
i
t
e
econd,
illustration by Murat Kalkavan

42. Your secret weapon:
P
Ce rs o nal i z e d
Rec o m
m
e
n
da
o
et
t
n
n t i on s
#PCR is in da house
illustration by Wijtze Valkema

43. what's
illustration by Wijtze Valkema
that engage visitors during their
that?
PCR
relevant content
recommending the most
natural browsing flow
-based smart widgetsAI-

44. ANONYMOUS VISITORS
PCR provide a personalized browsing experience
even
for
illustration by Sergej Pehterev

45. regardless of when they were created.
PCR
make
use
of 001 %
your
content ass ets
of
illustration by Kemal Sanli

46. P
C
R
significantly increase content ROIsignificantly increase content ROI
illustration by Julien

47. deepen engagementCC
PP
RR
increase conversion
&
illustration by Simon Oxley

48. illustrationbyIdanShani

49. So
there
you
have
it: ofeverypieceofcon
you create
T
his
ishowyou
makethemost
tent
illustration by Wijtze Valkema

50. CONCEPT
to
EXECUTION
andbeyond...
from
THIS
WAS
theJOURNEY
CONTENT
of
of
a
P
I E
C E
illustration by Hanno

51. Wanttolearnmore?
Theessential
guideto
content
personalization
DownloadeBook
illustrationbyArtemMerenfeld

52. Personalize your website
content to increase conversion
Free Trial
illustration by Julien

53. In order of appearance:
Idan Shani
Simon Oxley
Mario Jacome
Artem Merenfeld
Meg Robichaud
Kemal Sanli
them... Go ahead, click them... Go ahead, click them...Go ahead, click them... Go ahead, c
Julien
Natalka Dmitrova
Murat Kalkavan
Hanno
Roko Kerovec
Wijtze Vakema
Pedja Rusic
a BIG round of APPLAUSE for all the incredible DESIGNERS
Sergej Pehterev

54. written by
produced by
Assaf Dudai
Merav Zacks
Nothing to click here folks
2016 BrightInfo Nomarketerswereharmedinthemakingofthispresentation.