1. The UPS Stores of BC Interior
Facebook Pages Training
March 10th, 2013
19 Steakhouse, meeting room

2. Facebook Training Agenda
• Overview of a Fan Page
• Privacy and other settings
• Link your Personal Profile to your Fan Page
• House Rules
• Scheduling status updates
• Review the UPS Stores’ Facebook efforts so far
• Facebook contests
• Local Search (Facebook Places)

3. New to Facebook?
Need an overview of the parts of a Facebook Page?
Check out this tutorial video:
http://www.youtube.com/watch?v=CoI6f8Pkcoc

4. Username (URL)
Cover
Photo Page
Name
Profile
Image/
Avatar
Apps

5. Facebook Settings (Personal Profile)
Protect your privacy – be sure to adjust
your settings!

6. Most Important Settings to Check (Personal Profile)
• Privacy
• Timeline and Tagging
• Notifications

7. • Don’t forget to check your Activity Log

8. Facebook Settings: Personal Profile – NEW Graph Search

9. Further reading to protect your privacy
Blog post on how to protect your privacy on Facebook:
http://socialmediamarketingkelowna.com/how-to-protect-privacy-on-facebook/

10. Most Important Settings to Check (Fan Page)
• Go to your Fan Page
• click Edit Page, then choose from the dropdown menu

11. Most Important Settings to Check (Fan Page)
• Your settings
• Manage Permissions
• Basic Info

12. Username = URL
(domain name,
Vanity URL)
Name = Page
Name (display
name under your
Cover Photo)
Always add your
website and other
social networks!

13. Facebook: Personal Profile vs Fan page
Personal Profile
• made for individuals
• must be “friends” to
view & engage
• you cannot use this for
your business according
to Facebook’s Terms of
Service
BUT ...

14. • you can share your Page’s status updates to your
Personal Profile
• you can “promote” (paid Facebook newsfeed ad)
those shared status updates to gain more visibility
• you can add a clickable link to your company’s Fan
Page
• with the new Newsfeed format (as of March 8th), it
may be more important to share in your personal
profile to be more visible

15. Adding your Fan Page link to your Personal Profile

16. How to Add your Fan Page link to your Personal Profile
• Go to your ABOUT section
• Under WORK AND EDUCATION click <EDIT>
• Type your Facebook Fan Page in the box – you should
get a dropdown menu with your Page as one of the
selections
• Make sure the view (globe icon) is set to public
tutorial video to add Page link to your Personal Profile:
http://www.youtube.com/watch?v=_KsmYA9YyMs

17. House Rules or Guidelines for your Fan Page

18. House Rules or Guidelines for your Fan Page
“House Rules” outline what is acceptable for others to post on your
Page. Post them as an App/Landing Page or in your About
section.
Deleting posts is definitely not advisable but there are exceptions.
• Protect your fans from spam, commercial solicitations, and
hostile or discriminatory behaviour
• Make your brand a socially responsible company – do not delete
negative feedback but you CAN delete inappropriate behaviour
Tips on creating House Rules:
http://socialfresh.com/facebook-fan-page-community-guidelines/

19. House Rules – important for big brands

20. House Rules – important for big brands

21. Scheduling Status Updates (Posts)
• plan and create Facebook posts according to
your content strategy
• schedule in bulk to save time
• post updates when your fans
are most likely to be on Facebook
= better engagement

22. Scheduling Status Updates (Posts)
• Create your status update
• Instead of clicking “post”,
click the little clock icon first
• Set year, month, day, hour, minute
• You can also back-date posts so they appear in the past on your
timeline – good for adding your company history or milestones

23. “Recent Posts by Others”
How to make “recent posts by others” visible on
your Facebook Page wall (timeline) – Note: this is
a setting in your Manage Permissions section
• if you accidentally post as you instead of your
Fan Page
• make visible or highlight posts by others
• check for spam

24. “Recent Posts by Others”

25. Facebook Contests
Everyone wants to be a winner!
image credit: www.freedigitalphotos.net

26. The most commonly broken Facebook rules
1. Use a 3rd party app – do not post a contest on your
page
2. Do not use Facebook features to enter the contest (ie.
“like” this page to enter; comment on this photo to
enter)
3. Do not use Facebook features as a voting mechanism
(ie. liking a photo)
4. Do not use Facebook to notify the winner

27. Create Facebook Contests Using Apps
You can read more about Facebook contest rules here:
https://www.facebook.com/page_guidelines.php
Some third-party apps to easily create “legal” Facebook contests:
· Appbistro Free
· Faceitpages Free
· Tabsite Free
· Shortstack Free for Pages under 2000 Likes
· Wildfire $5 US per promo + $0.99 per day
· NorthSocial $19.99/mth

28. Is this contest breaking any rules?

29. A Contest – within Facebook’s rules

31. Local Search for a Mobile World
Mashable: Smartphones and eCommerce
http://mashable.com/2012/06/07/mobile-commerce-infographic/

32. Local Search for a Mobile World
• Mobile internet usage is projected to overtake desktop internet
usage by 2014.
• Over 1/3 of Facebook's users access Facebook Mobile; 50% of
Twitter's users use Twitter Mobile.
• 1 in 5 smartphone users scan product barcodes, and nearly 1 in
8 compare prices on their phone while in a store.
• 39% of instances where a consumer walks out of a store without
buying were influenced by smartphones.
(Source: Hubspot)

33. Local Search – Facebook Places
• More people are searching for you on their mobile and want to
find you NOW – the time between intent and action is shorter with
mobile customers
• good for Search Engine Optimization – local gets precedence
• show up on maps (Google, Bing, Mapquest)
• map on your Facebook page
• claim your page and manage it – prevent someone else from
claiming YOUR place page
• BUT Places show up AFTER Pages in a Facebook search

34. Facebook Place vs Facebook Page
• has a map (an app and in the About section)
• can show open hours and address
• shows up on Bing map
• can get customer recommendations that show up on your
timeline

35. Facebook Place vs Facebook Page
address, phone # and map displayed
store hours

36. Facebook Place vs Facebook Page

37. www.BrightSparkMedia.ca