4. Hennes first Supply baby
founded in 1947 in and teenagers
Expand the Asia
Sweden by Erling clothing in 70’s
Persson market in 21th
century
1968, it takeover Erling's son
Mauritz Widforss Stefan became
and supply men’s CEO in 1982
clothing
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5. “Fashion and quality at the best price”
Location-
choose the famous places
(e.g. Fifth Avenue in New York, on Regent Street in London)
Unique store-
demographic, purchasing power, economic
teenagers, families
Design-
collaborated with international designers
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6. Clothing
Accessories
Cosmetics
Shoes
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8. Finance
Accounts
Brand and New Business
Expansion
Investor Relations
Purchasing
Design
Chairman of Business Development
the Board CEO Press
Communication
Production
Marketing
IT
Human Resources
Logistics
Environment and Corporate Social Responsibility Back
9. 120000
100000
80000
SEK
60000
(million)
40000
sales
20000
0
2004/05 2006/07 2008/09
Years
Average 13.8% increase per year
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10. 18000
16000
14000
12000
SEK 10000
(million) 8000
P rofit
6000
4000
2000
0
2004/05 2005/06 2006/07 2007/08 2008/09
Years
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11. precentage of share
Stefan Persson family
37% Lottie Tham family
49%
Alecta
JP Morgan Chase Bank
5% Swedbank Robur fonder
2% 3% 4%
others
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12. • ZARA
• PRIMARK
It is useful to compare:
1. History
2. stores
3. Sales
4. Area served
13. H&M Zara Primark
History 1947 1975 1969
Stores Over 2000 1058 194
Sales(2008) €12300 million €6.824 billion €1933 million
Area served 37 countries 73 countries 7 countries
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