Four lessons from the entertainment industry to make online learning more engaging
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The document discusses four lessons that can be learned from the entertainment industry to make online learning more engaging. The lessons are: 1) use presenter-led video, dramatized scenarios, and expert commentary; 2) treat learners as consumers by making content glossy and persuasive like a TV ad and using campaign-based, memorable messages; 3) incorporate gamification techniques like quizzes, leaderboards, and immersive 3D environments; 4) allow content to be scrollable, include infographics, support multi-device access, and incorporate social learning features. The overall message is that applying techniques from entertainment can help capture learner attention and engage them in online educational content.
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Four lessons from the entertainment industry to make online learning more engaging
- 1. Lights, Camera, Action! Four lessons from the entertainment industry www.brightwave.co.uk @BrightTweet #learningis
- 2. What makes online learning engaging? #learningiswww.brightwave.co.uk
- 3. #learningis Tough competition for learner attention… Tempted to click here?!
- 4. #learningis
- 10. Lessons… • Presenter-led video • Dramatised video • Expert commentary #learningis
- 12. #learningis Learners as consumers: • Turn colleagues into brand advocates • E-learning: glossy & persuasive like a TV ad
- 15. Campaign-based: • Raise awareness • Be memorable • Repeat key messages #learningis
- 17. Lessons… • Learners as consumers • Campaign-based • Raise awareness • Be memorable • Repeat key messages #learningis
- 20. Gamification: • Online quiz • Leader board • Offline board game #learningis
- 21. #learningis
- 23. Unity: • 3D gaming engine • Product demos • Virtual environments #learningis
- 24. #learningis
- 25. Oculus Rift: Fully immersive VR environments
- 26. Lessons… • Goal setting • Real time feedback • Levelling up • Competition & leaderboards • Immersive 3D environments #learningis
- 28. The web: • Let it scroll • Make it social • Make it responsive #learningis
- 32. tessello: continuous learning platform tessello.co.uk
- 33. Fast access to e-learning… tessello.co.uk
- 35. Social layer: community, trending & leaderboard tessello.co.uk
- 38. tessello: the total learning system tessello.co.uk
- 39. Lessons… • Let it scroll • Infographics • Multi-device • Social learning #learningis
- 41. #learningis
- 42. www.brightwave.co.uk @BrightTweet Written & originally presented by Colin Welch Head of Production @colinwelch Alex Reeve Learning Consultant @alex_reeve Thank You
Editor's Notes
- Lesson 1: TV & Drama,Video is not new in learning – Video Arts was founded in 1972However, with bandwidth limitations less common, and video production costs falling, we can now integrate full-screen video in to online learning in more interesting ways.Done badly, video in e-learning can put the learner off – however if we can replicate the production values and devices that they’re used to seeing in entertainment, that need not be the case.Here’s a couple of examples of those devices…
- Slide for Agenda use Title fades onThen agenda items build on in one block
- Advertising agencies understand the importance of taking a campaign-based approach because memories are fragile. We easily forget stuff. So rather than seeing training as a one-off event, we recommend taking a campaign-based approach where you promote the learning or change initiative and keep repeating the key messages via a range of different channels.
- S:\andygalletly\learn_tech\index.htmScrolling web pages with animated info graphics. Narrative technique.Because parallax scrolling is interactive and somewhat new, it will most likely leave a lasting impression meaning more people will be talking about them. Parallax scrolling.
- Within that landscape, we have a duty to make learning engaging for our learners or risk it being ineffective.And since we’re competing against a range of media types from the entertainment industry, we can and should learn from them.In the remaining 25 minutes of this seminar, we’re going to present 4 lessons from the entertainment industry, and look at some of the techniques and devices we can take from them to use in our online learning solutions.
- FinishMain title fades and rises