-Abhishek & Brijesh

1. Modes of
International
Business

3. License Joint Venture
FDI (Foreign Direct Investment)
Franchisee Contract Marketing
Turnkey Projects
Barter
Merger
Take Over
Exports
Contract Manufacturing

5. "We aren't in the coffee business, serving
people.
We are in the people business, serving
coffee"

6. "We aren't in the coffee business, serving
people.
We are in the people business, serving
coffee"
- Howard Schultz
Starbucks CEO

7. HOME COUNTRY

8. HOME COUNTRY

9. STARBUCKS 1971
The Starbucks
Center, Seattle.
The company HQ,
in the old Sears,
Roebuck and Co.
catalog
distribution
center building.

10. OUR HERITAGE
Every day, we go to
work hoping to do
two things: share
great coffee with
our friends and help
make the world a
little better.
It was true when
the first Starbucks
opened in 1971,
and it’s just as true
today.

11. MISSION
Our mission is
to inspire and
nurture the
human spirit –
one person,
one cup, and
one
neighborhood
at a time.

12. STORES
Starbucks is the largest
coffeehouse chain
operating in the world.
There are 16,706 of
them spread out
through 50 countries.
The US is home to about
11,068 of them.
Total stores 16,706 (as of
Dec. 27, 2009)
8,850 Company-
operated stores.
7,856 Licensed stores.

13. BENEFITS

14. PRODUCTS

15. EMPLOYEES

16. Company Operated
It all started in Seattle's Pike
Place Market in 1971.
From there, we've grown in
numbers but maintained
our commitment to being
the heart of the
neighborhoods where we
operate.
Our stores are customized to
provide a unique Starbucks
Experience for our
customers and to
complement the
surrounding community.
Total U.S. Co-operated 6,871 Total Int’l Co-operated 2,048

17. STARBUCKS’ BUSINESS VENTURES
1995
A long-term joint venture
with Dreyer’s Grand Ice
Cream was formed to
market a premium line of
coffee ice creams.
Nationwide distribution
to leading grocery stores
occurred in the spring of
1995.
Formed a strategic alliance
with United Airlines to
become the exclusive coffee
supplier on every United
flight in 1995.

18. STARBUCKS’ BUSINESS VENTURES
1996
Starbucks & Pepsi Launch DoubleShot Espresso.
The North American Coffee
Partnership was formed between
Pepsi-Cola and Starbucks New
Venture Company, a wholly-owned
subsidiary of Starbucks. The
partnership announced its plan to
market a bottled version of
Starbucks’ Frappuccino™ beverage.
Starbucks has given License to
Aramark to operate a number of
Starbucks Stores at businesses,
industrial sites,health care
locations, colleges, universities and
other locations in the United
States.

19. STARBUCKS’ BUSINESS VENTURES
1998
Starbucks Coffee
Co. and Kraft Foods
formed a long-term
licensing agreement
to accelerate growth of
Starbucks brands into The PASQUA
grocery channels across COFFEE CO. and The
the U.S. TAZO Tea companies
are acqired in 2000.

20. HOST COUNTRY
Operating in more than 50 countries:
Argentina, Aruba , Australia, Austria, Bahamas, Bahrain,
Belgium, Brazil, Bulgaria, Canada, Chile, China, Cyprus,
Czech Republic, Denmark, Egypt, France, Germany,
Greece, Hong Kong, Indonesia, Ireland, Japan, Jordan,
Korea, Kuwait, Lebanon, Malaysia, Mexico, New Zealand,
Netherlands, Northern Ireland, Oman, Peru, Philippines,
Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia,
Scotland, Singapore, Spain, Switzerland, Taiwan,
Thailand, Turkey, United Arab Emirates, United States
and Wales.

21. EXPANSION

22. LICENSED
Licensed stores are
Starbucks stores that offer
great coffee, tea and
customers service; however,
they are owned and
managed by a licensee.
Starbucks enters into
licensing arrangements to
provide the Starbucks
Experience in locations
including local department
stores, hotels and resorts,
college and university
campuses, hospitals,
casinos, airports, grocery
stores and other locations.
Total U.S. Licensed 4,395 Total Int’l Licensed 3,290

23. INT’L EXPANSION
In markets outside the continental United States
(including Hawaii), Starbucks' strategy was to
license a reputable and capable local company
with retailing know-how in the target host country
to develop and operate new Starbucks stores.
In some cases, Starbucks was a joint venture
partner in the stores outside the continental Untied
States.

24. JAPAN 1995
Starbucks Coffee Japan was
established in October 1995, as
a joint venture between
Sazaby League and
Starbucks Coffee
International.
Since the opening of our first
store on August 2, 1996, in the
Ginza district of Tokyo, our
network has expanded rapidly
throughout the country and
has reached 872 stores.
Company Name: Starbucks The 1st Store in Japan
Coffee Japan,Ltd.

25. UNITED KINGDOM 1998
Acquired
Seattle Coffee
Company,
UK’s leading
specialty coffee
company.
There are
altogether 675
Stores in United
Kingdom.

26. SOUTH KOREA 1999
Starbucks Coffee
Korea Co., Ltd. is
a joint venture
partnership between
Shinsegae
Department Store
Co., Ltd. and
Starbucks Coffee
International, a
wholly owned
subsidiary of
Starbucks Coffee
Company.
The five-story Starbucks, Largest in the World.

27. MIDDLE EAST 1999
Egypt
Starbucks initially started Saudi Arabia
in Kuwait in 1999 through a United Arab Emirate
Lebanon
licensing agreement with Tunisia
trading partner and licensee Syria
M. H. Alshaya Co. WLL, Iran
Yemen
a private Kuwaiti family Somalia
business. Morocco
Iraq
Qatar
M. H. Alshaya Co. Libya
operates over 280 Kuwait
Jordan
Starbucks stores in the Algiers
Middle East region Oman
Bahrain
including Kuwait, KSA, UAE,
Afghanistan
Egypt, Lebanon,
Jordan, Qatar, Bahrain and
Oman.

28. CHINA 1999
Starbucks has collaborated
with different partners for its
operations in China.
In Shanghai and Hangzhou,
it has partnered with a unit of
the President group.
The President group is
Starbucks’ partner in Taiwan,
where it runs around 80 coffee
stores.
In North China, the company
has partnered with H&Q Asia
Pacific and Beijing Mei Da
Coffee.

29. SWITZERLAND 2001
Starbucks Coffee
Switzerland AG is
responsible for setting up
and running Starbucks
coffeehouses in
Switzerland.
Business operations are
managed by Starbucks
Coffee Switzerland AG , a
50/50 joint venture of
Starbucks Coffee
International &
Marinopoulos
Brothers SA.

30. INDIA ??

31. HOWARD SCHULTZ
Remember, just because
nobody else is doing it,
doesn’t mean there isn’t a
market out there.
If business only ever set
out to capture share of
proven markets, nothing
new would ever happen.
Drive your people to
think about consumers
and markets, then make
the product to meet their
needs.

32. Why do you think Starbucks expand internationally primarily
through local joint-ventures, to whom it licenses its format, as
opposed to a pure licensing strategy?
It gives Starbucks some type of safety.
We had rather license to a holding
company that already has experience
with selling food or coffee that
granting a license to an individual that
may not have any knowledge of the
business. The holding company has the
experience, and the money to support
the expansion.
A joint venture will allow you to grow
your company without having to
spend too much money, pretty much
like franchising.

34. THANK YOU
Project by : Abhishek & Brijesh