2. Grant Bigley
Team Leader
Brooke Blann
Emily Burke
Kelly Larson
The Researchers

3. Agenda
1. Background
2. Research Question
3. Research Methods
4. Hypothesis
5. Conclusion
6. Recommendations

4. What is Breez?

5. Industry & Competitors

6. Differentiation
Click-to-carpool
Experience
Social Network
Communication
Community
Inexpensive

7. Research Question
Why would someone choose to use Breez, instead of using Uber or Lyft, or
independently organizing a carpool?
VS.

8. Target Demographic
Income Level
GenderGeography

9. In-Depth Interviews

10. Kelly’s Hypothesis
Requiring background checks for all users who plan to drive would make
consumers more likely to use the app.

11. Likelihood of Participating
in Background Check
Findings

12. Gender Correlation
Findings

13. Emily’s Hypotheses
College students, between the ages of 18 and 25, will use a carpooling app if it
allows them to easily coordinate gas payments based on route
College students, between the ages of 18 and 25, will carpool to large-scale events
if the events are relatively far away

14. Findings
Difficulty of coordinating gas payments Convenience vs. Cost Efficiency

15. Findings
Likelihood to use an app that coordinates gas payments
Unimportant Important
Importance of cost efficiency when driving

16. Brooke’s Hypothesis
If Breez can target individuals that are planning personalized events then that will
create more brand awareness.

17. Findings
Attendance at Peer Hosted
Events per Month
How I Get to an Event

18. Findings
Likelihood of Carpooling
to Small-Scale Events:
Carpooling & Attendance:
M = 4.90
M = 4.83
95% Confident that their is a
positive correlation between
assigning carpools and the
attendance of the event than not
95% Confident that people are
more likely to carpool than not

19. Carpooling Habits
Grant’s Hypothesis
If Breez markets to routine carpoolers, then users will increase.

20. Employment Status
Findings
If Breez markets to routine carpoolers, then users will increase.
1
4
6
3
10
26

21. Geography
Findings
If Breez markets to routine carpoolers, then users will increase.
10 4 16 19 1

22. Conclusion
vs
Periodic
Events Routine

23. Recommendations

24. Recommendations

25. Recommendations

26. Thank You