1. Bruce B. Barker 3785 Panthers Den Court Concord, NC 28027 bbarker@od-fr.com 704.796.1818
2. Since 1986, I have developed a Sports and Event Marketing business model that best ensures aClient’s Return On Investment Critical in today’s environment Deliverables: Success criteria and program objectives that ensure ROI A strong, team oriented Partner with your sponsorship or event properties and outside agencies Collaboration with all your relevant internal Company functions A turnkey program execution resource for your sales teams, distributor networks, retail outlets, etc. A cost effective, transparent, efficient program Innovation, Leadership, Creativity A proven Event Activation resource
3. Core competencies include: Creating sponsorship and event activation programs that are measurable and accountable Data Gathering and Analytics Mobile Marketing/Exhibit Management Hospitality/Entertainment Trade and Consumer Promotions Promotion Collateral Development and Fulfillment Trade Show Execution Sports Property Licensing
5. Tide Racing: 20 year sponsorship in NASCAR, began as a sales based SE USA regional marketing/promotional tool. Program quickly became the benchmark sponsorship program in the world of motorsports. I managed: Largest mobile exhibit fleet in motorsports (14 exhibits) with more display dates (over 3600 annually!) and with such innovations as interactive Showcars, cutaway Showcars, racing simulators and an interactive pit-box. Licensing program for Tide Racing increasing royalty revenue 198% and number of licensees by 155% over a two year period. Team, driver and sanctioning body relations The Tide Racing Program began measuring incremental case volume in 1992 and delivered over 84 million incremental cases!
6. Tide Soccer: Program Objective to leverage Tide’s association with the USYS and to generate incremental merchandising Program modeled on highly successful Tide Racing Program I contributed by aligning several key components: Mobile exhibits (concept, execution, scheduling and accounting) Activation Management at Retail Level Direct communication with CBD Teams Sales promotions Sweepstakes execution Point of Purchase materials Premiums sourcing and distribution ROI Measurement and Reporting The Tide Soccer Program delivered over 2.2 million incremental cases in its 1st full year!
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8. Mobile exhibits – Showcars and Remote Control Racing Game (concept, execution, scheduling and accounting)
16. ROI Measurement and Reporting The Gain Racing Program delivered over 4.4 million incremental cases!
17. Mr. Clean AutoDry Carwash Launch: Procter and Gamble launched a “company first” initiative for the Automotive Care sector, Mr. Clean AutoDry Carwash. Followed by the launch of the upgrade version, Mr. Clean AutoDry ProSeries. I contributed by aligning several key components: design and execution of multiple SEMA show exhibits and participations design, creation and execution of on-site retail demonstration program that successfully operated over a 3 year period at Mass, Grocery, Home Improvement and Auto Parts retailers, managing a staff of 17 demonstrators conducted over 20,500 demos at over 3,300 locations SEMA Trade Show Display Design and Execution Retail on-site demonstration
18. IAMS Wal-Mart Vet Appreciation Days: Program Objective to leverage IAMS as #1 Vet Recommended Pet Food, bring veterinarians to Wal-Mart stores, and support merchandising and new product launches I contributed by aligning several key components: Mobile Exhibit Display Veterinarian at each event P.O.S. design, production and fulfillment P&G Pet Care sales team video production to target Phase 1 Veterinarian Influencer group PHASE 1 Achieved objective of establishing in-store event that brought Vet to Wal-Mart stores in support of incremental merchandising Phase 2 Re-launch Leveraged success of Phase 1 with increased SKU sampling and merchandising behind Healthy Naturals (dog) and Digestive Care (cat) product launches The program delivered: over 100,000 samples to consumers over 4,800 “puppy and kitten” consumer kits incremental volume and display at 330 participating stores
19. Weyerhaeuser Racing: Launched as a Southeastern US regional promotion to strengthen existing and develop new customer relationships with dealers and end users Program quickly generated $5,000,000 in incremental business Weyerhaeuser corporately supported the program across multiple regions to introduce iLevel, a rebranding of engineered wood products line, distribution and support I provided turn-key Hospitality and Event Management services, team, driver and sanctioning body relations I also provided turn-key exhibit management and ROI measurement tools
20. American Commercial Lines: Program began as employee recruitment tool, evolved into a business to business marketing platform I led team that: designed, created and executed on-site mobile recruiting exhibit managed numerous business to business and employee recruitment hospitality events also managed client entertainment logistics for ACL’s Kentucky Derby and Ryder Cup events managed hospitality and race entitlement logistics for the American Commercial Lines 200 NASCAR Truck Series races at Atlanta Motor Speedway
22. I created client database system providing efficient and accurate ROI analysis. Example of client specific form Database was used for Tide Racing, Tide Soccer, Tide Sports, Gain Racing, Cheer NCAA Football, and Bounty Super Duty Racing in earlier versions Example of client specific data entry form Example of client specific reporting form
23. Value Proposition Companies of all sizes and business sectors use Event Marketing for a Competitive Advantage to Build Business Let’s create your unique Marketing Platform to Positively Impact your Bottom Line
24. Please Contact: Bruce B. Barker 3785 Panthers Den Court Concord, NC 28027 bbarker@od-fr.com 704.796.1818 (c)
