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Event <br />Marketing<br />101<br />Bruce B. Barker<br />3785 Panthers Den Court<br />Concord, NC 28027<br />bbarker@od-fr...
Companies of all sizes and <br />business sectors use<br />Event Marketing<br />for a Competitive Advantage <br />to Build...
Event <br />Marketing<br />101<br />A successful Event Marketing platform will:<br /> Build your Business<br /> Build your...
Event <br />Marketing<br />101<br />Formula for Event Marketing success:<br />Align with an Experienced, Disciplined, Even...
Event <br />Marketing<br />101<br />Why Events as a Marketing Platform?<br />Events create a customizable Promotional Umbr...
Event <br />Marketing<br />101<br />Building a Strong foundation…<br />Events are unique and should be treated as such to ...
Event <br />Marketing<br />101<br />Successful Event Marketing platforms…<br />Create excitement throughout the organizati...
Event <br />Marketing<br />101<br />Building the Platform …<br />Develop and execute strategies for success<br />Set aggre...
Event <br />Marketing<br />101<br />Building the Platform …<br />Internal Champions create success criteria for all<br />C...
Event <br />Marketing<br />101<br />Building the Platform …<br />Commitment of sales ownership<br />Use to Solidify and Co...
Event <br />Marketing<br />101<br />Building the Platform …<br />Align with a Proven Event Marketing Expert that<br />Unde...
Event <br />Marketing<br />101<br />Building the Platform …<br />External champions with Customer and <br />Event / Sponso...
Event <br />Marketing<br />101<br />Summary<br />Align with good Business Partners <br />Clearly Define the program’s Succ...
Event <br />Marketing<br />101<br />Let’s create your unique Event Marketing Platform to <br />Positively Impact your Bott...
Please Contact:<br />Bruce B. Barker<br />3785 Panthers Den Court<br />Concord, NC 28027<br />bbarker@od-fr.com<br />704.7...
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Event Marketing 101

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Event Marketing 101

  1. 1. Event <br />Marketing<br />101<br />Bruce B. Barker<br />3785 Panthers Den Court<br />Concord, NC 28027<br />bbarker@od-fr.com<br />704.796.1818 (c)<br />
  2. 2. Companies of all sizes and <br />business sectors use<br />Event Marketing<br />for a Competitive Advantage <br />to Build Business!<br />
  3. 3. Event <br />Marketing<br />101<br />A successful Event Marketing platform will:<br /> Build your Business<br /> Build your Company Image and Awareness<br /> Improve Customer Relationships<br /> Be Visible and Aggressive <br />Be a Cost Efficient Return On Investment<br />
  4. 4. Event <br />Marketing<br />101<br />Formula for Event Marketing success:<br />Align with an Experienced, Disciplined, Event Marketing Professional<br />Establish clearly Defined and Measurable program Goals and Objectives<br />On-Board all Company Functions early on<br />Create an internal and external Program Information Flow process<br />Measure results against Defined Objectives<br />
  5. 5. Event <br />Marketing<br />101<br />Why Events as a Marketing Platform?<br />Events create a customizable Promotional Umbrella with a unique “Sizzle” in your industry<br />Events create a Visible Platform for Company Differentiation and Competitive Advantage<br />Events create a Unique Opportunity to Market your Products and Services<br />Events create impactful ways to Reach your Target Customer and DriveBusiness Results<br />
  6. 6. Event <br />Marketing<br />101<br />Building a Strong foundation…<br />Events are unique and should be treated as such to capture Company Executional Commitment, Sense of Ownership and Accountability<br />Events should be introduced internally in “Special Event Fashion” to create Excitementand clearly define Objectives and Expectations, dramatically increasing the chances of success<br />Here’s why…<br />
  7. 7. Event <br />Marketing<br />101<br />Successful Event Marketing platforms…<br />Create excitement throughout the organization<br />Encourage creativity and flexibility<br />Enhance trade relations<br />Enable efficient trade spending<br />Are effective for product launches or other major initiatives<br />Provide the right marketing tools to drive large scale events<br />
  8. 8. Event <br />Marketing<br />101<br />Building the Platform …<br />Develop and execute strategies for success<br />Set aggressive Goals<br />Assign Measurement Criteria and Benchmarks<br />Recognize, Reward and Share success<br />Work Together to Win mindset<br />Great Planning and Mutual Execution with Trade Partner equals Success<br />
  9. 9. Event <br />Marketing<br />101<br />Building the Platform …<br />Internal Champions create success criteria for all<br />Company – Drive to meet defined objectives<br />Customers – Drive to meet defined objectives<br />Event / Sponsorship Property – Drive to meet defined objectives<br />Event Staff – Drive to meet defined objectives<br />
  10. 10. Event <br />Marketing<br />101<br />Building the Platform …<br />Commitment of sales ownership<br />Use to Solidify and Communicate “Partnership” to your Customer<br />Set Program Objectives, Activation Execution and Measurement Components with your Customer<br />Work Together to Win, Strive for Mutual Success<br />Use as a means to better penetrate your customer or understand your target consumer<br />Use excitementof Event Marketing together to reach Target Consumer<br />Hold field sales accountable for driving program<br />
  11. 11. Event <br />Marketing<br />101<br />Building the Platform …<br />Align with a Proven Event Marketing Expert that<br />Understands trade strategies and business goals <br />Commits to driving your business<br />Takes personal ownership in aligning your field sales and marketing organizations – the groups charged with program execution<br />Is a strong Event Marketing resource with creative capabilities to deliver performance oriented programs<br />Is willing to support any idea with your customer<br />Works together to achieve defined business objectives<br />
  12. 12. Event <br />Marketing<br />101<br />Building the Platform …<br />External champions with Customer and <br />Event / Sponsorship Property Partners<br />All should understand Your Trade Strategies and Business Goals <br />All should Commit to Driving Your Business<br />All should Work Together to achieve Defined Business Objectives of the Event Marketing Program<br />Strong Partnerships = Success<br />
  13. 13. Event <br />Marketing<br />101<br />Summary<br />Align with good Business Partners <br />Clearly Define the program’s Success Criteria<br />Effectively “On Board” all departments needed for successful program deployment, execution, and measurement<br />Create internal and external “Program Champions” to train, coach, Measure Results<br />Use program “Sizzle” to drive your desired Business Results!!<br />
  14. 14. Event <br />Marketing<br />101<br />Let’s create your unique Event Marketing Platform to <br />Positively Impact your Bottom Line<br />
  15. 15. Please Contact:<br />Bruce B. Barker<br />3785 Panthers Den Court<br />Concord, NC 28027<br />bbarker@od-fr.com<br />704.796.1818 (c)<br />

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