Disruption 101
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What is Disruption and Why is it an Opportunity for Action?
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Disruption 101
- 1. @bmacdfw DISRUPTION IN DESTINATION BRANDING… @bmacdfw DISRUPTION…AN OPPORTUNITY FOR ACTION BRUCE MACMILLAN APPETITE FOR DISRUPTION 1
- 2. @bmacdfw DISRUPTION IN DESTINATION BRANDING… @bmacdfw 2 DISRUPTION
- 4. @bmacdfw 4 DISRUPTION REPRESENTS AN UNPRECEDENTED OPPORTUNITY FOR ACTION @bmacdfw
- 5. @bmacdfw DISRUPTION IN DESTINATION BRANDING… @bmacdfw 5 DISRUPTION Driving Forces Types of Disruption What Can I Do About it? Opportunities in your space
- 7. @bmacdfw 7
- 8. @bmacdfw 8 STARTED IN 1984 AT ITS PEAK IN 2004, BLOCKBUSTER CONSISTED OF NEARLY 60,000 EMPLOYEES AND OVER 9,000 STORES. NAMED AS ONE OF THE “BEST PLACES TO WORK IN AMERICA”. VIACOM PURCHASED BLOCKBUSTER FOR $8.4 BILLION IN 1994 FROM WAYNE HIEZUENGA SEPTEMBER 2010 BLOCKBUSTER DECLARED BANKRUPTCY
- 10. @bmacdfw@bmacdfw STARTED IN 1997 REED HASTINGS OFFERED TO SELL NETFLIX TO BLOCKBUSTER FOR $20 MILLION IN 2000. MARKET CAPITALIZATION OF $42 BILLION 3,500 EMPLOYEES AND 75 MILLION USERS WORLD-WIDE GENERATES OVER 50% OF US PRIME-TIME WEB TRAFFIC
- 12. @bmacdfw 12 FAILED TO SEE THE DISRUPTION COMING…AND LACKED THE COURAGE TO ACT
- 15. @bmacdfw 15 @bmacdfw Starts out with a smaller, underserved customer segment (the extendable core) …and then migrates… DISRUPTION
- 17. @bmacdfw 17 TIME POVERTY The Quest to Create Time @bmacdfw
- 18. @bmacdfw 18 SHIFT FROM HARDWARE TO SOFTWARE @bmacdfw
- 19. @bmacdfw 19 SHIFT FROM HARDWARE TO SOFTWARE @bmacdfw DISRUPTED DISRUPTOR
- 20. @bmacdfw 20 SHIFT FROM HUMANWARE TO SOFTWARE @bmacdfw DISRUPTED DISRUPTOR
- 21. @bmacdfw 21 GLOBAL CONNECTIVITY Low Cost/Accelerated development @bmacdfw
- 22. @bmacdfw 22 “It's true that in the hyperconnected world, in the age of Facebook and Twitter, the people are more empowered and a lot more innovation and ideas will come from the bottom up, not just the top down. That's a good thing - in theory.” Thomas Friedman @bmacdfw
- 23. @bmacdfw 23 GLOBAL CONNECTIVITY Low Cost/Accelerated development @bmacdfw COMPLEX/SLOW SIMPLE/FAST RAISING MONEY HIRING SKILL
- 25. @bmacdfw 25 @bmacdfw DISRUPTION AS SPORT “The innovators who create products at hackathons aren’t even trying to disrupt your business. You’re just the collateral damage.” Larry Downes and Paul Nunes Harvard Business Review March 2013
- 29. @bmacdfw 29 @bmacdfw BIG-BANG DISRUPTION STARTED IN JUNE 2010 OPERATING IN 400+ CITIES IN 68 COUNTRIES 75+ MILLION GLOBAL CUSTOMERS ONE BILLION TOTAL RIDES/TWO MILLION+ RIDES PER DAY 50,000 DRIVERS BEING ADDED PER MONTH RECENTLY VALUED AT $62.5 BILLION
- 35. @bmacdfw DISRUPTION IN DESTINATION BRANDING… @bmacdfw 35 WHAT CAN I DO ABOUT IT? Action Strategies
- 36. @bmacdfw 36 @bmacdfw BE ON THE LOOKOUT FOR DISRUPTORS
- 37. @bmacdfw 37 @bmacdfw BE ON THE LOOKOUT FOR DISRUPTORS EPIC FAIL EPIC FAIL FIGURED IT OUT
- 38. @bmacdfw 38 @bmacdfw CREATE A BIGGER STORY
- 39. @bmacdfw 39 @bmacdfw CREATE A BIGGER STORY
- 40. @bmacdfw 40 @bmacdfw CREATE A BIGGER STORY
- 41. @bmacdfw 41 @bmacdfw CREATE A BIGGER STORY
- 43. @bmacdfw 43 @bmacdfw CREATE YOUR OWN DISRUPTION DISRUPTED DISRUPTED
- 44. @bmacdfw 44 @bmacdfw DISRUPTED DISRUPTORS CREATE YOUR OWN DISRUPTION
- 45. @bmacdfw 45 @bmacdfw PREPARE TO EXIT AND CREATE YOUR OWN PIVOT
- 46. @bmacdfw 46 @bmacdfw PREPARE TO EXIT AND CREATE YOUR OWN PIVOT DISRUPTED DISRUPTORS
- 50. @bmacdfw 50 @bmacdfw Disruption in Your Space Approach #1: Create a bigger story Double-down on a better care experience
- 51. @bmacdfw 51 @bmacdfw Double-down on a better care experience Disruption in Your Space Approach #1: Create a bigger story
- 52. @bmacdfw 52 @bmacdfw Combine high-touch and high-tech Disruption in Your Space Approach #2: Create Your Own Disruption
- 53. @bmacdfw 53 @bmacdfw Disruption in Your Space Approach #2: Create Your Own Disruption Combine high-touch and high-tech
- 54. @bmacdfw DISRUPTION IN DESTINATION BRANDING… @bmacdfw 54 THE PATH AHEAD IS FULL OF OPPORTUNITY…
- 55. @bmacdfw DISRUPTION IN DESTINATION BRANDING… @bmacdfw DISRUPTION…AN OPPORTUNITY FOR ACTION BRUCE MACMILLAN APPETITE FOR DISRUPTION 55