SlideShare a Scribd company logo
1 of 10
Download to read offline
10 ESSENTIALS
TO SPONSORSHIP ACTIVATION
WHY ARE YOU SPONSORING
ACTIVE LIFESTYLE EVENTS?
DIRECTLY ENGAGE A
TARGETED MARKET
BUILD AWARENESS
& BRAND AFFINITY
GENERATE LEADS
AND CUSTOMERS
WHERE DO MOST SPONSORSHIPS
FALL SHORT?
CONTENT & AUTHENTICITY
Delivering forced or boilerplate messaging
DIGITAL REACH
Limiting engagement to a handful of offline touch points
BRAND ACTIVATION
Favoring awareness over meaning, relevance, and brand affinity
LIFETIME VALUE
Not building long tail assets or touch points
BUSINESS VALUE
Ineffectively converting engagement into marketing funnel
10 ESSENTIALS TO
SPONSORSHIP ACTIVATION
 EVENT AMBASSADORS
Activate brand ambassadors at event
 CONTENT ENGAGEMENT
Generate rich, authentic event content
 DIGITAL INTEGRATION
Leverage event’s digital channels
 DIGITAL TOUCH POINTS
Plan content calendar – pre to post-race
 ONLINE COMMUNITY
Connect people, assets, and offers online
 BRAND AFFINITY
Establish brand value and credibility
 MAXIMIZE DIGITAL REACH
Broaden distribution and amplification
 TARGETED PROMOTIONS
Run original, event-tailored contests
 MEASURE PERFORMANCE
Track digital reach and engagement
 GENERATE LEADS
Tie assets and offers to your funnel
R
PARTICIPANT ENGAGEMENT FLOW
Through authentic content from event ambassadors, distributed by
the event, participants are naturally educated and engaged
PRE-RACE POST-RACERACE
Ambassador
Stories
Pre-Race
Checklist
Finisher Photos &
Updates
Event
Promotion
Event Recap with
Product Overview
Product Review
& Endorsement
Ambassador
Announcement
Awareness
Lead Gen Education Education Lead Gen
Education
Awareness
R
BUILDING LIFETIME VALUE
Ambassador event content tied into your digital channels and
online communities provides long-lasting value, efficiently
delivering impressions and brand engagement at diminishing cost
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
IDEAL SPONSORSHIP VALUE
TRADITIONAL SPONSORSHIP VALUE
BrandVisibility/Engagement
AWARENESS
Visibility, understanding, and recognition
BRAND AFFINITY
Credibility, value, and interest
CONVERSION
qualified leads and sales
MORE EYEBALLS
 Broad digital reach
 Coordinated touch points
 Authentic content
SUPERCHARGING YOUR
MARKETING FUNNEL
MORE ENGAGEMENT
 Targeted messaging
 Educational content
 Ambassador validation
MORE BUSINESS
 Compelling, event-tailored
promotions
 Promotion distribution &
amplification
CURRENT
EVENT
SPONSORSHIP
SPONSORSHIP IQ ACTIVATION PACKAGE
AMBASSADOR
ACTIVATION
CONTENT
ENGAGEMENT
ONLINE
AMPLIFICATION
OUR PLATFORM MAKES
SPONSORSHIP ACTIVATION EASY
AND COST-EFFECTIVE
WE MANAGE EVERYTHING FOR YOU
From your ambassadors and online community to your content and digital
channels, we make it easy to maximize sponsorship return
AMBASSADOR
ACTIVATION &
MANAGEMENT
CONTENT CREATION,
MANAGEMENT,
& DISTRIBUTION
CAMPAIGN
MANAGEMENT
& ANALYTICS
CONTACT US
for package options
Bryan Ferguson
bryan@athlete-iq.com
ACTIVATION PACKAGES

More Related Content

What's hot

Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategywhittem3
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateBidur Acharya
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy Mujeeb Riaz
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media StrategyKnowcrunch
 
HETISS : Agence conseil en communication
HETISS : Agence conseil en communicationHETISS : Agence conseil en communication
HETISS : Agence conseil en communicationHETISS
 
Content Marketing Strategy Proposal PowerPoint Presentation Slides
Content Marketing Strategy Proposal PowerPoint Presentation SlidesContent Marketing Strategy Proposal PowerPoint Presentation Slides
Content Marketing Strategy Proposal PowerPoint Presentation SlidesSlideTeam
 
Sponsorship Presentation [3]
Sponsorship  Presentation [3]Sponsorship  Presentation [3]
Sponsorship Presentation [3]guest45108e
 
Social Media Post Management Proposal PowerPoint Presentation Slides
Social Media Post Management Proposal PowerPoint Presentation SlidesSocial Media Post Management Proposal PowerPoint Presentation Slides
Social Media Post Management Proposal PowerPoint Presentation SlidesSlideTeam
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan TemplateC.Y Wong
 
Proposal for social media marketing 2 2
Proposal for social media marketing 2 2Proposal for social media marketing 2 2
Proposal for social media marketing 2 2SM DESIGN CONSULTANT
 
Introduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningIntroduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningAnandan Pillai
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101 Lanre Sonola
 
Neil Patel's Webinar Slides
Neil Patel's Webinar SlidesNeil Patel's Webinar Slides
Neil Patel's Webinar SlidesNeil Patel
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyMaged Elsakka
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan Sophia Sc
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101Marek Wolski
 

What's hot (20)

Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media Strategy
 
HETISS : Agence conseil en communication
HETISS : Agence conseil en communicationHETISS : Agence conseil en communication
HETISS : Agence conseil en communication
 
Content Marketing Strategy Proposal PowerPoint Presentation Slides
Content Marketing Strategy Proposal PowerPoint Presentation SlidesContent Marketing Strategy Proposal PowerPoint Presentation Slides
Content Marketing Strategy Proposal PowerPoint Presentation Slides
 
Sponsorship Presentation [3]
Sponsorship  Presentation [3]Sponsorship  Presentation [3]
Sponsorship Presentation [3]
 
Social Media Post Management Proposal PowerPoint Presentation Slides
Social Media Post Management Proposal PowerPoint Presentation SlidesSocial Media Post Management Proposal PowerPoint Presentation Slides
Social Media Post Management Proposal PowerPoint Presentation Slides
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan Template
 
Proposal for social media marketing 2 2
Proposal for social media marketing 2 2Proposal for social media marketing 2 2
Proposal for social media marketing 2 2
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing Trends
 
Introduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media PlanningIntroduction to Digital Marketing and Media Planning
Introduction to Digital Marketing and Media Planning
 
Social Media Marketing 101
Social Media Marketing 101 Social Media Marketing 101
Social Media Marketing 101
 
Neil Patel's Webinar Slides
Neil Patel's Webinar SlidesNeil Patel's Webinar Slides
Neil Patel's Webinar Slides
 
Digital Marketing proposal
Digital Marketing proposalDigital Marketing proposal
Digital Marketing proposal
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Strategic PR plan
Strategic PR plan Strategic PR plan
Strategic PR plan
 
Online PR
Online PROnline PR
Online PR
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101
 
Influencer Marketing
Influencer MarketingInfluencer Marketing
Influencer Marketing
 

Viewers also liked

10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer ExperienceYuan Wang
 
Best practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesBest practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesJack Morton Worldwide
 
Diadora Sponsorship Activations
Diadora Sponsorship ActivationsDiadora Sponsorship Activations
Diadora Sponsorship ActivationsLarissa Lobo
 
Elevent on cause sponsorship - SMCC presentation March 2017
Elevent on cause sponsorship - SMCC presentation March 2017Elevent on cause sponsorship - SMCC presentation March 2017
Elevent on cause sponsorship - SMCC presentation March 2017Elevent
 
Athlete IQ Wearable Device Survey
Athlete IQ Wearable Device SurveyAthlete IQ Wearable Device Survey
Athlete IQ Wearable Device SurveyBryan Ferguson
 
Active Lifestyle Event Experience Survey - Event Participants are seeking a U...
Active Lifestyle Event Experience Survey - Event Participants are seeking a U...Active Lifestyle Event Experience Survey - Event Participants are seeking a U...
Active Lifestyle Event Experience Survey - Event Participants are seeking a U...Bryan Ferguson
 
Sponsorship strategy and emerging trends
Sponsorship strategy and emerging trendsSponsorship strategy and emerging trends
Sponsorship strategy and emerging trendsMCI Brasil
 
Ulster Bank Sponsorship Strategy
Ulster Bank Sponsorship StrategyUlster Bank Sponsorship Strategy
Ulster Bank Sponsorship StrategyMichael Browne
 
Event Sponsorships 101: How to Grow Your Event Revenue with Sponsorships
Event Sponsorships 101: How to Grow Your Event Revenue with SponsorshipsEvent Sponsorships 101: How to Grow Your Event Revenue with Sponsorships
Event Sponsorships 101: How to Grow Your Event Revenue with SponsorshipsTicketbud
 
Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...
Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...
Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...Jez Jowett
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSean Ellis
 
Sponsorship in Sports Events - An NFL Perspective
Sponsorship in Sports Events - An NFL PerspectiveSponsorship in Sports Events - An NFL Perspective
Sponsorship in Sports Events - An NFL PerspectiveEventbrite UK
 
Growth Hacking and Full Stack Marketing For Startups
Growth Hacking and Full Stack Marketing For StartupsGrowth Hacking and Full Stack Marketing For Startups
Growth Hacking and Full Stack Marketing For StartupsCasey Armstrong
 
Growth Hacking - 10 Key Checklist
Growth Hacking - 10 Key Checklist Growth Hacking - 10 Key Checklist
Growth Hacking - 10 Key Checklist Bryan Ferguson
 
Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)Pointvoucher
 
Setting and Achieving Growth Goals
Setting and Achieving Growth GoalsSetting and Achieving Growth Goals
Setting and Achieving Growth GoalsSean Ellis
 

Viewers also liked (18)

10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience10 Insightful Quotes On Designing A Better Customer Experience
10 Insightful Quotes On Designing A Better Customer Experience
 
Best practices for sponsorship activation strategies
Best practices for sponsorship activation strategiesBest practices for sponsorship activation strategies
Best practices for sponsorship activation strategies
 
Diadora Sponsorship Activations
Diadora Sponsorship ActivationsDiadora Sponsorship Activations
Diadora Sponsorship Activations
 
Elevent on cause sponsorship - SMCC presentation March 2017
Elevent on cause sponsorship - SMCC presentation March 2017Elevent on cause sponsorship - SMCC presentation March 2017
Elevent on cause sponsorship - SMCC presentation March 2017
 
Athlete IQ Wearable Device Survey
Athlete IQ Wearable Device SurveyAthlete IQ Wearable Device Survey
Athlete IQ Wearable Device Survey
 
Activating Your Sponsorship (Red Sky Summit)
Activating Your Sponsorship (Red Sky Summit)Activating Your Sponsorship (Red Sky Summit)
Activating Your Sponsorship (Red Sky Summit)
 
Active Lifestyle Event Experience Survey - Event Participants are seeking a U...
Active Lifestyle Event Experience Survey - Event Participants are seeking a U...Active Lifestyle Event Experience Survey - Event Participants are seeking a U...
Active Lifestyle Event Experience Survey - Event Participants are seeking a U...
 
Sponsorship strategy and emerging trends
Sponsorship strategy and emerging trendsSponsorship strategy and emerging trends
Sponsorship strategy and emerging trends
 
Ulster Bank Sponsorship Strategy
Ulster Bank Sponsorship StrategyUlster Bank Sponsorship Strategy
Ulster Bank Sponsorship Strategy
 
Event Sponsorships 101: How to Grow Your Event Revenue with Sponsorships
Event Sponsorships 101: How to Grow Your Event Revenue with SponsorshipsEvent Sponsorships 101: How to Grow Your Event Revenue with Sponsorships
Event Sponsorships 101: How to Grow Your Event Revenue with Sponsorships
 
Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...
Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...
Sponsorship trends for 2014 (marketing, branding, naming, rights, events, dig...
 
Six Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content MarketingSix Growth Hacks to Get More Conversions from Your Content Marketing
Six Growth Hacks to Get More Conversions from Your Content Marketing
 
Sponsorship in Sports Events - An NFL Perspective
Sponsorship in Sports Events - An NFL PerspectiveSponsorship in Sports Events - An NFL Perspective
Sponsorship in Sports Events - An NFL Perspective
 
Event planning & promotion
Event planning & promotionEvent planning & promotion
Event planning & promotion
 
Growth Hacking and Full Stack Marketing For Startups
Growth Hacking and Full Stack Marketing For StartupsGrowth Hacking and Full Stack Marketing For Startups
Growth Hacking and Full Stack Marketing For Startups
 
Growth Hacking - 10 Key Checklist
Growth Hacking - 10 Key Checklist Growth Hacking - 10 Key Checklist
Growth Hacking - 10 Key Checklist
 
Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)Brand activation - Do something awesome with people (English version)
Brand activation - Do something awesome with people (English version)
 
Setting and Achieving Growth Goals
Setting and Achieving Growth GoalsSetting and Achieving Growth Goals
Setting and Achieving Growth Goals
 

Similar to 10 Essentials to Sponsorship Activation

Content Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with ContentContent Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with ContentNewsCred
 
LIN Digital Services - 2015
LIN Digital Services - 2015LIN Digital Services - 2015
LIN Digital Services - 2015Dave Gardner
 
How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)Pinpointe On-Demand
 
How to measure success of Social Media - Social Media in Utilities Conference
How to measure success of Social Media - Social Media in Utilities Conference How to measure success of Social Media - Social Media in Utilities Conference
How to measure success of Social Media - Social Media in Utilities Conference Conor Barron
 
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...Shop Socially
 
Customer marketing in a digital world
Customer marketing in a digital worldCustomer marketing in a digital world
Customer marketing in a digital worldAnoushka Gangji
 
Campbell's Soup Co. BRANs Presentation
Campbell's Soup Co. BRANs PresentationCampbell's Soup Co. BRANs Presentation
Campbell's Soup Co. BRANs PresentationKevin Carter
 
Content Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead GenerationContent Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead GenerationDigital Vidya
 
Customer Loyalty programs proposal in India - CXBOX
Customer Loyalty programs proposal in India - CXBOXCustomer Loyalty programs proposal in India - CXBOX
Customer Loyalty programs proposal in India - CXBOXReshmaS71
 
Content is the new advertising for websites
Content is the new advertising for websitesContent is the new advertising for websites
Content is the new advertising for websitesBullseye
 
Ways to Implement Lead Generation
Ways to Implement Lead GenerationWays to Implement Lead Generation
Ways to Implement Lead GenerationRashika Dass
 
Digital transformation - Activation
Digital transformation - ActivationDigital transformation - Activation
Digital transformation - ActivationLam Tran
 
Groove 11 Overview
Groove 11 OverviewGroove 11 Overview
Groove 11 Overviewrod24
 

Similar to 10 Essentials to Sponsorship Activation (20)

Content Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with ContentContent Marketing Enlightenment: Finding Success with Content
Content Marketing Enlightenment: Finding Success with Content
 
LIN Digital Services - 2015
LIN Digital Services - 2015LIN Digital Services - 2015
LIN Digital Services - 2015
 
How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)How to Transform Your Digital Marketing for Success (Webinar Slides)
How to Transform Your Digital Marketing for Success (Webinar Slides)
 
How to measure success of Social Media - Social Media in Utilities Conference
How to measure success of Social Media - Social Media in Utilities Conference How to measure success of Social Media - Social Media in Utilities Conference
How to measure success of Social Media - Social Media in Utilities Conference
 
DCEB-DigitalMktgPlanningSession
DCEB-DigitalMktgPlanningSessionDCEB-DigitalMktgPlanningSession
DCEB-DigitalMktgPlanningSession
 
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
ShopSocially Webinar - How Customer Referrals are Transforming Avenue® into a...
 
Customer marketing in a digital world
Customer marketing in a digital worldCustomer marketing in a digital world
Customer marketing in a digital world
 
Campbell's Soup Co. BRANs Presentation
Campbell's Soup Co. BRANs PresentationCampbell's Soup Co. BRANs Presentation
Campbell's Soup Co. BRANs Presentation
 
Content Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead GenerationContent Marketing for B2B: Aligning Storytelling to Lead Generation
Content Marketing for B2B: Aligning Storytelling to Lead Generation
 
Vanakkam Digital.pdf
Vanakkam Digital.pdfVanakkam Digital.pdf
Vanakkam Digital.pdf
 
Customer Loyalty programs proposal in India - CXBOX
Customer Loyalty programs proposal in India - CXBOXCustomer Loyalty programs proposal in India - CXBOX
Customer Loyalty programs proposal in India - CXBOX
 
DBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSessionDBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSession
 
Griffith-DigitalPlanning-Execution
Griffith-DigitalPlanning-ExecutionGriffith-DigitalPlanning-Execution
Griffith-DigitalPlanning-Execution
 
IBAT-DigitalPlanningSession-FinalLecture
IBAT-DigitalPlanningSession-FinalLectureIBAT-DigitalPlanningSession-FinalLecture
IBAT-DigitalPlanningSession-FinalLecture
 
Brand Identity Marketing Guide
Brand Identity Marketing GuideBrand Identity Marketing Guide
Brand Identity Marketing Guide
 
Content is the new advertising for websites
Content is the new advertising for websitesContent is the new advertising for websites
Content is the new advertising for websites
 
Ways to Implement Lead Generation
Ways to Implement Lead GenerationWays to Implement Lead Generation
Ways to Implement Lead Generation
 
Digital transformation - Activation
Digital transformation - ActivationDigital transformation - Activation
Digital transformation - Activation
 
Business Gamification: case studies
Business Gamification: case studies Business Gamification: case studies
Business Gamification: case studies
 
Groove 11 Overview
Groove 11 OverviewGroove 11 Overview
Groove 11 Overview
 

Recently uploaded

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 

Recently uploaded (20)

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 

10 Essentials to Sponsorship Activation

  • 2. WHY ARE YOU SPONSORING ACTIVE LIFESTYLE EVENTS? DIRECTLY ENGAGE A TARGETED MARKET BUILD AWARENESS & BRAND AFFINITY GENERATE LEADS AND CUSTOMERS
  • 3. WHERE DO MOST SPONSORSHIPS FALL SHORT? CONTENT & AUTHENTICITY Delivering forced or boilerplate messaging DIGITAL REACH Limiting engagement to a handful of offline touch points BRAND ACTIVATION Favoring awareness over meaning, relevance, and brand affinity LIFETIME VALUE Not building long tail assets or touch points BUSINESS VALUE Ineffectively converting engagement into marketing funnel
  • 4. 10 ESSENTIALS TO SPONSORSHIP ACTIVATION  EVENT AMBASSADORS Activate brand ambassadors at event  CONTENT ENGAGEMENT Generate rich, authentic event content  DIGITAL INTEGRATION Leverage event’s digital channels  DIGITAL TOUCH POINTS Plan content calendar – pre to post-race  ONLINE COMMUNITY Connect people, assets, and offers online  BRAND AFFINITY Establish brand value and credibility  MAXIMIZE DIGITAL REACH Broaden distribution and amplification  TARGETED PROMOTIONS Run original, event-tailored contests  MEASURE PERFORMANCE Track digital reach and engagement  GENERATE LEADS Tie assets and offers to your funnel
  • 5. R PARTICIPANT ENGAGEMENT FLOW Through authentic content from event ambassadors, distributed by the event, participants are naturally educated and engaged PRE-RACE POST-RACERACE Ambassador Stories Pre-Race Checklist Finisher Photos & Updates Event Promotion Event Recap with Product Overview Product Review & Endorsement Ambassador Announcement Awareness Lead Gen Education Education Lead Gen Education Awareness
  • 6. R BUILDING LIFETIME VALUE Ambassador event content tied into your digital channels and online communities provides long-lasting value, efficiently delivering impressions and brand engagement at diminishing cost Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 IDEAL SPONSORSHIP VALUE TRADITIONAL SPONSORSHIP VALUE BrandVisibility/Engagement
  • 7. AWARENESS Visibility, understanding, and recognition BRAND AFFINITY Credibility, value, and interest CONVERSION qualified leads and sales MORE EYEBALLS  Broad digital reach  Coordinated touch points  Authentic content SUPERCHARGING YOUR MARKETING FUNNEL MORE ENGAGEMENT  Targeted messaging  Educational content  Ambassador validation MORE BUSINESS  Compelling, event-tailored promotions  Promotion distribution & amplification
  • 8. CURRENT EVENT SPONSORSHIP SPONSORSHIP IQ ACTIVATION PACKAGE AMBASSADOR ACTIVATION CONTENT ENGAGEMENT ONLINE AMPLIFICATION OUR PLATFORM MAKES SPONSORSHIP ACTIVATION EASY AND COST-EFFECTIVE
  • 9. WE MANAGE EVERYTHING FOR YOU From your ambassadors and online community to your content and digital channels, we make it easy to maximize sponsorship return AMBASSADOR ACTIVATION & MANAGEMENT CONTENT CREATION, MANAGEMENT, & DISTRIBUTION CAMPAIGN MANAGEMENT & ANALYTICS
  • 10. CONTACT US for package options Bryan Ferguson bryan@athlete-iq.com ACTIVATION PACKAGES