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Creating a Personal “Social” Brand
www.purematter.com   bryan@purematter.com
      @purematter            @bryankramer




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Social landscape




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Continuous Lifecycle
                               Owned

                                we
                                  bs
                                    ite
                                        vis




                                         it
    Paid                                          Earned




           com
              plet
                  e pur
                       chase




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Listen




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Chris




             Carol


                             John




     Laura




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Engage




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en·gage


     en·gage To occupy the attention or efforts of (a person or
     persons): He engaged her in conversation.




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Measure




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Social media listening




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www.purematter.com   bryan@purematter.com
       @purematter            @bryankramer




26

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Creating a Personal Social Brand

Editor's Notes

  1. Who I am with a little background – Talk about the show and magic theme, at purematter we have a little bit of a science and universe theme. We prefer to do lots of testing, rather than hope for magic. Playing with rockets…Much of what I talk about is available on our resource center which is called purematter labs