A presentation on the business of online community building and management, delivered by Bryan Person, social media evangelist at LiveWorld, on Wednesday, April 15, 2009. Bryan spoke to Mary Lou Roberts‘ Harvard Extension School marketing class, Social Media for Web 2.0.

1. The Business of Online Communities By Bryan Person LiveWorld

2. 10% of all leads

3. “ It’s not rocket science, but it does take work.” --Chris Brogan

4. Communities: build or join?

5. Build

6. Join

7. Hybrid

8. Build

9. Join 3,381,203 fans

10. Hybrid

11. Building with a community partner

12. 1) Strategy

13. 2) Services

14. 3) Technology

15. Why create a community?

16. Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation

17. Brand loyalty Sell more stuff Customer research Customer service channel Education Increase customer retention Product innovation Support business goals !

18. Community culture: What kind of place?

22. Community management

23. Angela Connor GOLO – WRAL.com Mark Williams LiveWorld Connie Bensen Techrigy Jamie Pappas EMC | ONE

24. 1) Spark/manage discussions

25. 2) Help/connect members

26. 3) Report back internally

27. Moderation

28. Easy-to-understand community standards

31. Member enforcement

32. Measurement

33. Community Engagement Index

34. Why communities fail

35. Joining: cross-Web tools/tactics

36. Where to join?

37. Be strategic: Choose outposts wisely

38. Create compelling content

40. “ Be a champion for your industry” -- Mitch Joel

42. E-mail me [email_address]