What is the impact of technology on the Japanese Health Club and Fitness Market ? Bryan O'Rourke shared this presentation in Tokyo at Sportec 2017 to share thoughts on this and other trends.

1. LEVERAGING TECHNOLOGIES FOR
COMPETITIVE ADVANTAGE SPORTEC 2017
@bryankorourke
bryankorourke.com

2. OUR FAMILY LOVES JAPAN
WE ARE HONORED TO BE HERE

3. 3
TECHNOLOGY IS CHANGING THE
WORLD AND THE FITNESS INDUSTRY
bryankorourke@gmail.com | bryankorourke.com

4. 4
TECHNOLOGY CREATES NEW
POSSIBILITIES

5. 5
TECHNOLOGY CREATES NEW
CONSEQUENCES AND OPPORTUNITIES

6. 6
IN WAYS THAT WILL SEPARATE
SOME FROM OTHERS

7. 7
WHILE CREATING ENTIRELY NEW
MARKETS

8. 8
ARE YOU READY ?
@BRYANKOROURKE

9. 9
TECHNOLOGY IS GROWING EXPONENTIALLY

10. 10
TECHNOLOGY CREATES ABUNDANCE
@PETERDIAMANDIS @BRYANKOROURKE

11. 11
MASAYOSHI SON
SOFTBANK $100B VC FUND

12. 12
Globalism
TECH PART OF KEY MEGA TRENDS
Consumers
Technology
CHANGE
Economics

13. 9.22.2015 | @bryankorourke
WE’VE NOT SEEN ANYTHING YET

14. MAIN TOPICS ON TECHNOLOGY’S IMPACT

15. 1. KEY TECH TRENDS
9.22.2015 | @bryankorourke

16. 2. FITNESS BUSINESS MODELS

17. 3. USING TECHNOLOGY TO COMPETE
9.22.2015 | @bryankorourke

18. 18
1. KEY TECH TRENDS

19. 19
TECHNOLOGY HAS CHANGED OUR WORLD
AND IT IS CHANGING OUR INDUSTRY

20. 20
TECHNOLOGY MEANS GROWTH
INFINITE POSSIBILITIES

21. NEW ERA OF “BETTERMENT”
MORE THAN FITNESS
BETTERMENT IS HEALTH
AS A LIFESTYLE

22. BETTERMENTFashionable
Nutritional Spiritual
Fitness
Medical Communal

23. PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION
3 KEY CONSUMER FITNESS TRENDS

24. DIGITAL FITNESS SENSORS & PLATFORMS - UX

25. 25
@bryankorourke
SENSORS

26. 26
SENSORS
160M ANNUAL
2019
MORE THAN
GLOBAL CLUB
MEMBERS

27. 27
WEARABLES IN JAPAN
$143.2 M

28. 28
WEARABLES IN JAPAN
Penetration 64% Of US

29. 29
WEARABLES IN JAPAN
3.40% Penetration

30. 30
FITNESS APPS IN JAPAN
$92.1 M

31. 31
FITNESS APPS IN JAPAN
6.50% Penetration

32. 32
INGESTIBLES - SMART PILLS

33. 33
TATOO SENSORS FOR
GLUCOSE

34. 34
CONTACT SENSORS FOR
GLUCOSE

35. 35
SMARTPHONES

36. 36
HARDWARE COST DROPPING
SMARTPHONE WAR PEACE DIVIDEND

37. HARDWARE NOT AS IMPORTANT
AS THE PLATFORM

38. 38
2017 SMARTPHONE PENETRATION %
0
22.5
45
67.5
90
S Korea Hong Kong Australia China Japan
5556
838686

39. 39
INTERNET SPEEDS - JAPAN #2

40. 40
INTERNET CONNECTION CHANGES EVERYTHING

41. 41
SOCIAL MEDIA
64 MILLION USERS
51% OF MOBILE CONNECTIONS

42. 42
Social In Japan - 51% Penetration
MARKETING ENGAGEMENT

43. 43
Social Mobile Users +21% Growth
MARKETING ENGAGEMENT

44. 44
Youtube Twitter Line Most Popular
MARKETING ENGAGEMENT

45. 45
LINE APP

46. 46
Global Comparison

47. 47
Daily Internet Use - 3 Hours 1 Hour Mobile
MARKET TO CUSTOMER ATTENTION

48. 48
SMARTPHONES ARE CHANGING

49. TREND - NO INTERFACE

50. VOICE - ALTERNATIVE INTERFACE
AND ARTIFICIAL INTELLIGENCE

51. VOICE ALTERNATIVE GESTURES

52. 52
ARTIFICIAL INTELLIGENCE
WATSON HEALTH

53. PAYMENT

54. INTERNET OF EVERYTHING

55. NEW MATERIALS TECHNOLOGY

56. AUGMENTED & IMMERSIVE TECH

57. VR EQUIPMENT

58. @Bryankorourke @Kevin2Kelly
FREE COPY OF THE BOOK

59. GREATEST FITNESS PRODUCTS OF THE NEXT 20 YEARS
HAVE NOT BEEN CREATED YET - @KEVIN2KELLY

60. Kevin Kelly’s View Of What Will Happen With Technology
12 Inevitable Forces
60
01 Becoming 02 Cognifying 03 Flowing
04 Screening 05 Accessing 06 Sharing
BE CO FL
SC AC SH

61. SCREEN

62. SCREEN

63. FL & CO

65. 12 Inevitable Forces
65
07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Kevin Kelly’s View Of What Will Happen With Technology
FI RE IN
TR QU BG

66. TR & CO
SENSORS, PLATFORMS, MACHINE LEARNING
ENHANCING REVENUE DRIVING DOWN COST
EQUIPMENT BROKEN IS BIG PROBLEM

67. 2. BUSINESS MODELS
EFFICIENCIES & REVENUES

68. CREATE ENTIRELY NEW MODELS

69. Tweet @BryankORourke @TomFriedman For A Copy

70. DISRUPTION IN THE
ERA OF MASS
ACCELERATION

71. 71
DIGITAL MUSIC
TECH GROWS MARKET

72. RESTAURANTS OFFER
DINNING EXPERIENCES

73. THIS OFFERS A
DINING EXPERIENCE

74. CONCERTS OFFER
MUSICAL ENTERTAINMENT

75. THIS APP DOES TO

76. CLINCS OFFER MEDICAL CARE

77. THIS APP OFFERS MEDICAL CARE

78. HEALTH CLUBS OFFER
HEALTH & FITNESS EXPERIENCES
GOLDS GYM JAPAN

79. THIS OFFERS
HEALTH & FITNESS EXPERIENCES

80. THIS OFFERS
HEALTH & FITNESS EXPERIENCES

81. SO DOES THIS

82. THIS OFFERS FITNESS
EXPERIENCES

83. AND THIS OFFERS GOLF
EXPERIENCES

84. SHIFT FROM INDUSTRIES TO
ARENAS

85. DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS

86. VERY IMPORTANT DRIVER PEOPLE

87. S CURVE REINVENTION DISCONTINUITY

88. WHAT ARE FITNESS AND BETTERMENT EXPERIENCES BECOMING ?

89. HOW IS THE INDUSTRY EVOLVING ?

90. WHAT WILL COMMUNITIES REALLY WANT AND NEED ?

91. FITNESS CENTERS HELP
PEOPLE GET HEALTHY & FIT

92. AND WE’VE ENTERED A
NEW ERA

93. WE MUST INNOVATE: APPLY FRESH
THINKING TO REACH OUR POTENTIAL

94. OLD MODEL OF VALUE
ASSETS LOSE VALUE
CUSTOMERS
TRANSACTIONS / $

95. 95
MASAYOSHI SON
SOFTBANK $100B VC FUND
INTERNET OF THINGS ARM

96. NEW MODEL OF VALUE
ASSETS CREATE NEW VALUE
RECEPTORS
SENSORS
COGNITION - AI

97. HOW SMART BRANDS WILL WIN
@BRYANKOROURKE

98. INFORMATION IS KEY: DATA IS KING

99. DIGITAL FITNESS IS JUST STARTING

100. PERSONALIZATION + AUTOMATION
= PROFIT

101. AUTONOMANIA!
AUTOMATED SOLUTIONS COMING MAINSTREAM

102. AUTOMATED SOLUTIONS COMING MAINSTREAM
CHECKIN KIOSKS, ONLINE MEMBERSHIP, AUTOMATED
TRAINING SERVICES, NFC ACCESS CONTROL AND MORE

103. LEGACY SYSTEMS WON’T WORK

104. PEOPLE STILL MATTER THE MOST
TECHNOLOGY SIMPLY EMPOWERS THEM

105. 105
MOBILE, BOOKING, MUSIC, APPARELL
MORE REVENUE PER MEMBER

106. 106
TECHNOLOGY NOT JUST IN BOUTIQUES

107. 107
TECHNOLOGY IMPACTING ALL FITNESS MODELS

108. 108
CONVENIENCE

109. 109
IMPROVED USER EXPERIENCE
SMART CLUB BRANDS WILL MERGE PHYSICAL &
DIGITAL EXPERIENCE - OMNIPRESENCE

110. 110
VIRTUAL TRAINING

111. 111
VIRTUAL TRAINING

112. 112
GAMIFICATION

113. 113

114. 114
CLOUD BASED INFORMATION SYSTEMS

115. 115
PLATFORMS FOR MEMBERS AND CLUBS

116. DIGITAL FUNCTION AND AESTHETICS

117. DIGITAL FUNCTION AND AESTHETICS

118. 118
MOBILE APP
EQUIPMENT
MONITORING

119. SOCIAL, MOBILE WEBSITE, STORY TELLING
VIA CONTENT, MEMBERSHIP

120. SERVICE CREATES LOYALTY
TREND - FUTURE OF SERVICE

122. VIDEO VALET SERVICES
INSTANT SERVICE ONLINE - CHAT BOTS

123. NUTRITIONAL - VIDEO VALET SERVICE

124. 124
NEW COACHING MODELS

125. NEW TRAINING MODALITIES

126. NEW SERVICE ON DEMAND “LIKE UBER”

127. ENABLES BETTER USER EXPERIENCE
AND GROWS THE MARKET
127
DIGITAL

128. 3. USING TECHNOLOGY TO BETTER COMPETE
9.22.2015 | @bryankorourke

129. DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS

130. S CURVE REINVENTION

131. 131
HAVE A BUSINESS MODEL PLAN

132. 132
BUSINESS MODEL INNOVATION
WHEN THE GAME GETS TOUGH CHANGE THE GAME
USE THIS AND OTHER TOOLS

133. 133
USE THIS AND OTHER TOOLS

134. 134
BUSINESS MODEL GENERATION

135. 135
UX DESIGN

136. 136
HAVE A TECHNOLOGY STRATEGY

137. 137
STUDY OTHERS SUCCESSES AND FAILURES

138. IHRSA INNOVATION & TECHNOLOGY
EDUCATION

139. EDUCATION
www.Fittechcouncil.org/podcast

140. 140
Globalism
KEY MEGA TRENDS
Consumers
Technology
CHANGE
Economics

141. 141
TECHNOLOGY’S IMPACT IS ABUNDANCE

142. GROWS THE MARKET
142
DIGITAL

143. 143
TRIPLE IN DECADE
1B GLOBAL FITNESS CONSUMERS BY 2024

144. 144
1. KEY TECH TRENDS

145. 2. CLUB OPERATIONS

146. 146
@ProfGalloway
“A Common Thread Among Those Who
Outperform Their Peers Is Great Integration
Of Online and Offline Channels”.

147. 3. USE TECHNOLOGY TO BETTER COMPETE
9.22.2015 | @bryankorourke

148. 148
BUSINESS MODEL INNOVATION
HAVE A PLAN AND A STRATEGY

149. 149
STUDY OTHERS SUCCESSES AND FAILURES

150. 150

151. 151
YOUR VISION AND PASSION WILL CREATE THE FUTURE

152. @BRYANKOROURKE
BRYANKOROURKE@GMAIL.COM