Bryan ORourke Keynotes Virtuagym Fitnation in Amsterdam 2019 Covering Key Trends And A Bright Future With Many Challenges Ahead For Competitors In The Health Club And Gym Industry

1. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing @BryanKORourke

3. 4.0 Health & Education Most Impacted

5. 2007

6. >650M

7. WORK TRENDS IMPACTED

8. OUR BEHAVIORS HAVE SHIFTED

9. OUR BEHAVIORS HAVE SHIFTED

10. GLOBALIZATIONS IMPACT

12. Current State Of Our Industry
And What Industry Exactly?

13. Change Drivers

14. Opportunities And Threats

15. Strategies To Excel

16. @bryankorourke
bryankorourke@gmail.com

17. !
Current Industry State &
What Industry Exactly ?

19. Exploding & Diverse Marketplace

20. GROWING DIVERSE MARKET
$94B in 2018 183M Members
230M By 2030

21. ECONOMIC TIMES
GENERALLY GOOD

23. Environment For Capital - M&A Strong

25. $1.7B US
1.9M Members
3.5M Digital App

26. $5.6 B Valuation 14 M Members

28. DIGITAL GLOBAL PENTRATION
647 M DIGITAL USERS

30. TECH ASSET BUBBLE
IMPACTING MARKET

32. $8B Valuation $195M Loss Only 550K
Subscribers Lost $1.5B Since IPO

33. $39 M Valuation $400 M Revenues
PELOTON AFFECT BS

34. $150 M MapMyFitness 2013
$85 M Endomondo $475 M MyFitnessPal 2015
Never Made A Nickel
750M LOST

35. NO LONGER A GROWTH STOCK

36. CONSOLIDATORS

37. $846 M Valuation
GYMPASS AFFECT

39. !
Top Brands Going Vertical & Horizontal
Owning The Member & Lifestyle Hybrids

40. 2M MEMBERS
360 DEGREES

41. !
"indulgence with no regrets" in the form of exclusive
cheesecake creations

42. NEW DIFFERENTIATED MODELS
ADDING GROWTH

44. EXPERIENCE
SMART COMPETITORS
REINVENTING THEIR
OFFERINGS

45. FITNESS PART OF A LARGER MARKETPLACE
competing for share of wallet
http://bit.ly/wellnessreport2018

47. 2. Change Drivers

48. CONVERGENCE OF 5 MEGATRENDS
DRIVING INDUSTRY CHANGE
An interconnected
multi-cultural world.
Changing demography
with an aging
population.
Increasingly
empowered and
knowledgable buyers.
Always on and
connected with more
intelligence.
Sustainability and the
fourth industrial
revolution.
ConsumersGlobalism Demographics Technologies Economics

49. INDUSTRY LIFECYCLE DRIVERS

50. 50
4%
GENIUS
26%
GIFTED
29%
AVERAGE
24%
CHALLENGED
17%
FEEBLE
L2 RESEARCH
LACK OF SMART STRATEGY BIG PROBLEM
30% 70%
POSSIBLE RIGHT DIRECTION AT RISK

51. DEMOGRAPHIC TRENDS

52. BOOMER WEALTH 12 X MILLENNIALS
PEAKS 2029 $26 TRILLION

53. ACTIVE AGING IS THE MOST SIGNIFICANT
ARENA TO EVER EMERGE

55. FITNESS & WELLBEING ARE BEING
DELIVERED VIA MANY NEW CHANNELS

56. CONVENIENT EXPERIENCES

57. DIPINGERE UNA FOTO
SUL FUTURO
TODAY WE WILL PAINT A PICTURE OF THE FUTURE WE ARE RESPONSIBLE FOR
HUMANITY AND TECHNOLOGY ARE CONVERGING
HUMAN EXPERIENCES WILL CHANGE
MORE IN THE NEXT 25 YEARS THAN
IN THE PAST 250 YEARS

58. FACIAL RECOGNITION

59. THE IOT
THE INTERNET OF EVERYTHING

60. THE IOT
THE INTERNET OF EVERYTHING
NEW INTERFACES
VISION HEARING VOICE GESTURE

61. ROBOTICS

64. TECHNOLOGIES HAVE BEEN HARMFUL
TO OUR HEALTH - BACKLASH

65. TSUNAMI OF REGULATION IS COMING

67. The newly released 2019 Edelman Trust Barometer reveals that trust has changed
profoundly in the past year, with “my employer” emerging as the most trusted
institution. Globally, “my employer” (75 percent) is significantly more trusted than
NGOs (57 percent), business (56 percent), government (48 percent) and media (47
percent).

71. VALUE WHAT IS HUMAN - SPORTS

72. VALUE WHAT IS HUMAN - GROUP FITNESS

73. VALUE WHAT IS HUMAN - GROUP FITNESS
VALUE WHAT IS HUMAN - EVENTS

74. VALUE WHAT IS HUMAN - COACHING

76. OPPORTUNITIES & THREATS
HOW TO COMPETE FOR THE
CUSTOMER IN A NEW ERA OF
1 BILLION USERS

77. THREATS ARE ALTERNATIVE
WELLBEING EXPERIENCES

78. Hyper - PersonalizedTHREATS ARE ALTERNATIVE
EXPERIENCES VIA NEW
CHANNELS

79. OPPORTUNITY
DIFFERENTIATE YOUR
OFFERINGS

80. OPPORTUNITY
MAKE YOUR EXPERIENCE
100% EASIER
CONVENIENCE IS THE
NEW CURRENCY

81. PRO
DUCT
SERVICE
EXPERIENCE
M
O
M
E
N
T
S
IN
T
IM
E
P L A T F O R M
C H A N N E L
“FRICTIONLESS” USER EXPERIENCES
WHAT ARE YOU
DELIVERING & WHY ?
WHEN ARE YOU
DELIVERING & WHY ?
WHERE ARE YOU
DELIVERING & WHY ?

82. HYPER PERSONAL VOICE INTERFACE

83. “FRICTIONLESS USER
EXPERIENCES ARE A KEY
COMPETITIVE DIFFERENTIATOR” -

84. OUTSTANDING SERVICE
HIGH TECH HIGH TOUCH

85. LIFESTYLE HYBRID MODELS
competing for share of wallet
http://bit.ly/wellnessreport2018

86. NOOM - AI FOR
DIABETES PREVENTION
PURE DIGITAL
MODELS

87. LOW COST SUPER BRANDS
competing for share of wallet

88. TECH SAVVY BOUTIQUE MODELS

89. 4. Strategies To Excel

90. 01 02 03
ASSESSMENT
WHERE IS YOUR
BUSINESS REALLY
TODAY ?
MINDSET
HOW DO YOU SEE THE
WORLD ?
USER X
ARE YOU ALIGNED TO
THE 4 PILLARS OF
EXCEPTIONAL UX ?
04
ECONOMICS
DO YOU HAVE A
SUSTAINABLE BUSINESS
MODEL ?
05
EXECUTION
ARE YOU EMBRACING
THE 4 PILLARS OF
EXECUTION ?
85% OF BRANDS DO NOT HAVE A REAL STRATEGY

91. ASSESSMENT

92. E
N
3. USER EXPERIENCE
Are You Integrating The
Keys To Excellent UX ?
2. MINDSET
How Do You See The World
And What Do You Believe
In ?
5. EXECUTION ENGINES
Are You Focusing On The 4
Pillars Of Execution ?
4. NEW ECONOMICS
What Is Your True
Business Model ?M
U
DEFINE YOUR
THE MUNE MATRIX

93. CONTROLLING TO
EMPOWERING
PLANNING TO
EXPERIMENTATION
PRIVACY TO
TRANSPARENCY
PREDICTABLE TO
UNPREDICTABLE
PROFIT TO
PURPOSE
HIERARCHIES TO
NETWORKS
CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET

94. Hyper-Personal Frictionless Strategic Experience Omni-Channel
1 2 3 4
FOUR INTERCONNECTED KEYS TO EXCELLENT UX

95. NEW ECONOMICS THROUGH FRICTIONLESS BUSINESS

96. Michael Doe
IMAGE
PLACEHOLDER
Jeniffer Thompson
IMAGE
PLACEHOLDER
Erica Doe
AUTOMATION
ENTERPRISE
PLATFORMS
SENSORS AND
DATA
HUMAN CAPITAL
EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE
HOW DO YOU PULL THIS ALL OFF ?
EXECUTION ENGINES

97. EMBRACE ENTERPRISE SYSTEMS

98. AUTOMATE KEY FUNCTIONS
HIGH TECH HIGH TOUCH

99. INVEST IN A TRAIN GREAT PEOPLE
FINDING TALENTED PEOPLE AND CREATING NEW BUSINESS
MODELS AROUND THEM BE KEY
GREAT CULTURE & TALENT

100. DISRUPTION IN THE ERA
OF MASS ACCELERATION
REINVENT EXPERIENCE
LEARN FROM OTHER INDUSTRIES

101. DISRUPTION IN THE ERA
OF MASS ACCELERATION

102. 2020 And Beyond : The Next Decade Of Fitness And Wellbeing @BryanKORourke

103. RETHINK STRATEGY : RESOURCES TO CHECK OUT

104. http://www.fittechcouncil.org/podcast/
FITNESS PLUS TECHNOLOGY PODCAST

105. DON’T FORGET WHY. IN A WORLD OF GREAT CHANGE
YOU MAKE THE WORLD A BETTER PLACE

107. @bryankorourke
bryankorourke@gmail.com

108. Questions

109. Expert panel discussion