This deck is an overview of Simon Sinek's "Golden Circle", which highlights the inherent need to "Start with Why", in business and through interpersonal relationships. As a fan of Sinek and having attended one of his talks recently, I felt it necessary to repackage some of his points and share with my team at Mindgruve, presenting the key principles. This led to an impromptu brainstorming session on ways we can be more authentic in our daily lives and business initiatives. Even for those who are already aware of these principles, it's a great refresher on the concept.