2. • Quantitative research is asking people for their own opinions
on something but in a structured way. The research has to be
structured so that you can produce statistics and hard facts.
Often with quantitative research a large survey of many
different people would be carried out, this has to match the
target market.
Quantitative research typically includes customer surveys and
questionnaires.
Quantitative research is important because it will help you to
see if there is a market for your product also what type of
people are your best costumers.
3. • Qualitative research is to find out the ‘why’, rather than
the ‘how’ of the chosen topic. Qualitative research does
this by analysing unstructured information such as:
emails, feedback forms, interview transcripts and more.
Unlike quantitative research, qualitative research does
not rely on statistics or numbers.
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4. • Secondary research is existing research, as opposed to
research collected directly from ‘research subjects’, that
occurs when a project or topic requires a collection of existing
data.
Secondary research could include previous
newspapers, magazines, research reports, film
archives, photo libraries, worldwide web, searching internet
forums and government and NGO statistics. Secondary
research is carried out to determine what is already known
and what new data is required.
Secondary research is important so that we are able to
compare existing research with new research if needed.
5. • Primary research includes interview
techniques, observations, questionnaires, surveys, types
of questions, focus groups, audience panels, participation
in internet forums. Primary research it he opposite to
secondary research. It is research that is collected from
‘research subjects’
Primary research is important as it allows people to
gather new information that is more relevant to the time.
6. • BARB was set up in 1981 to provide the industry
standard television audience results service for
broadcasters and the advertising industry. BARB is
owned by BBC, ITV, Channel 4, Channel 5, BSkyB and
the IPA (Institute of Practitioners in Advertising) and is a
not for profit company limited by guarantee.
7. • Is the official body in charge of measuring the amount of
people listening to a radio station. It is owned by the BBC
and the RadioCentre.
• There are approximately 310 individual stations on the
survey and results are published regularly.
• RAJAR is important because it allows radio stations to
see how popular there station is.
8. • Self-generated research is where you collect
information/evidence through your own record of events.
I.e. video, audio or photographic.
Self generated research is important because it teaches
a person how to collect information by themselves. A lot
of university work requires self-generated research.
9. • Audience research is collecting information from your
certain target audience for a specific
product, pitch/presentation and or service.
As audience research is based around your target
audience it is a very important type of research. Potential
buyers are always the most important and knowing there
feedback is valuable information.
10. • Market research is organised research to gather
information on customers and buyers. Market
research, includes social and opinion research.
Market research is important because it allows
companies to get advantage over competitors. Market
research provides important information to identify and
analyse the market need, market size and competition.
11. • Production research basically involves finding information
that can be used to discover the many aspects of a play.
For example things such as; its context, author, critical
analysis and interpretation, production history, images
and sounds, and sources, influences, and analogues.
Production research is important because it allows
someone to understand the play in more detail.
