Take control of your SAP testing with UiPath Test Suite
Status of the Mobile market, Apps and Augmented Reality
1. Smartphones and apps
1bn people using it 3 hours a day.
Do you have a strategy?
Szabolcs Budahazy, CEO Linked in: http://hu.linkedin.com/pub/szabolcs-budahazy/12/688/744/ www.arworks.com
3. Content
1. World of smartphones
2. Apps
3. Corporate apps
4. Augmented Reality
5. App development
6. Marketing your app
7. Apps as salestools
8. The future
4.
5. Market
• Newly sold devices 2012:
– 1.8 bn phones: 40% smartphones/60% feature phones
– 2011 to 2012 38% increase in smartphone sales
• All used devices
– 6.2bn subscription – 4.2 bn actual user
– 1bn smartphones
• 2017: 3bn Smartphones
22. App stores (March 2013)
• 800,000 - Apple App Store
• 664.000 – Google Play (Android)
• 100.000 – Blackberry World
• 50,000 – Windows Store
New apps by week in the Windows Store
37. Branded Apps in Marketing
What we see:
• Games with products
• Catalogues/Mobile Brochures
• Simple branded “fun games”
What brands need:
• Branded, useful or real fun addictive apps ensuring
repeated usage, building up brand loyalty and
increase sales
38. Feel the need
“Unilever, the world's second-largest
advertiser, brought more than 30 marketing
executives to the Consumer Electronics Show in Las
Vegas to meet with tech partners and immerse
themselves in the technologies shaping the way
people interact with content and one another.”
January, 2012
More…
39. Marketers problems
• No personal smartphone experience
• Failing to understand importance of changes
• Concentrating on own product, not on user’s
interests and motivation
• Limited knowledge of technology
45. Augmented Reality gives you
Talking print Interactive Video Screens on
ads prints newspaper products
Unlimited 3D brand Holographic Immersive 3D
test drives sculptures product demo TV spots
Pop up stores
Time travel Space travel
anywhere
…. and many many more
51. Smartphone content alternatives
• Responsive web site
• Web apps
– HTML5 – Look like an App
• Standalone apps
– Installed, works off-line,
– Operating system upgrades
– Device optimalisation
– One app vs Many apps
57. Making it downloadable
iOS - Apple
• Developer status
– Public developer (App Store apps)
– Enterprise developer (Internal apps)
• Process – application, approval, fee
• Approval time
• Approval process
Android – Google Play
• Easy – 1 day
67. App marketing steps
• Let them know so they download
– Link in a: Web site, Banner, eDM, QR code,
• First launch
– Reward, hook element
– Exclusive content
• Regular use
– Functional value/solving a problem (product related)
– Gamification
– Push notification
• Monetize
• Recommend/share to others
68. Monetizing successful apps
• Special product/brand experience
• Special offers
• Motivating to visit sales points, stores
• Local based marketing
• Brand ambassadors:
– Sharing experience – reaching other potential customers
70. Content
1. World of smartphones
2. Apps
3. Corporate apps
4. Augmented Reality
5. App development
6. Marketing your app
7. Making profit
8. The future
72. END
or the beginning of a
beautiful future :)
Szabolcs Budahazy, CEO Linked in: http://hu.linkedin.com/pub/szabolcs-budahazy/12/688/744/ www.arworks.com