Malls, just like many other businesses - besides the regular communication channels - should reach out to their audience through mobile apps as well. Above the basic map, shop list, opening hours content there are several possible other, interactive, two way functions, which could help them to bring in more potential customers - into the mall and into the shops as well. We've collected some mobile app function ideas for this in this deck - if you want to receive your personalised material, please, let us know. www.arworks.com szbudahazy@arworks.com

1. What kind of Mobile Apps should
Malls introduce to their audience?
prepared by Arworks: www.arworks.com

2. Introduction
Mobile and tablet applications are entering our life several ways in the past few years.
Among others, B2C companies are using apps for promotional and communicational
purposes taking advantage of their effectiveness.
• users became open to the messages of the brand
• intimate and trustworthy relationships develop between the brand and the user
• brand loyalty increases in the customers
… because mobile is the most personal platform to reach a greater audience.

3. Mall App Functions
1. Before entering the Mall
ideas
•“Come in” Message
•Sales Notification
•Best Choice
•QR Easy Parking
2. Map related ideas
• Shopper Route
• Interactive Map
• Must Visit
• Find My Shopper Friend
• Shop Selector
• Evacuation Guide
3. Ideas to boost sales
• Promotion Just For You
• Christmas Shopping List
• Family Rating
• Frequent Shopper
Program
• Daily Offer
• Recommendation
• My Time To Shop
• Food Court Surfer

4. We can develop an app with one or several of
the functions in it.
Please, check the descriptions of each
function on the following slides.

5. 1. Before entering the
Mall.
These functions to be used at home, before arriving to the Mall.

6. "Come in” Message
Message from the Mall.
When the user drives nearby the
Mall, s/he will receive a message
from the app.
„Come in, and find the best offers in
our Mall.”
Armani
Come in now
and
buy, with 15%
discount!
Come in

7. Sales Notification
A day before sales.
A registered user will receive a push
notification about the special offers
in the Mall, one day earlier before
they become public.
Sales Day
Tomorrow you will
get 15% discount
with the Mall app,
open it for more
information.
Open

8. Best Choice
Choose the shops at home
easily.
Shops are visible in the app, the
users can choose from them at
home through a Tinder like
interface.
When the user arrives in the Mall,
the app will show him where the
chosen shops are.
Sound Design
1st Floor
Hi-Fi Sound Equipment,
Loudspeakers, etc

9. QR Easy Parking
Find the car in the car park
easily.
Every parking place has a QR code.
When the user scans it, it will show
his/her parking place on an
interactive parking map.
When the users finished shopping,
the app helps them to find the
shortest way to the car.
Parking QR Scanner
Hold your phone on the QR
code to detect the parking
place.

10. 2. Map related ideas
The core of the following functions is the map of the Mall

11. Shopper Route
Go and shop as fast as you
can.
The user can create his own
shopping routes and define
shopping times for each store he
wishes to visit. When he arrives to
one of these shops, the app starts a
countdown.

12. VR Interactive Map
Map with 360° panoramic
photos.
The user can zoom in and zoom out on an
interactive map. The map uses
vectorgraphics, so the user can zoom
endlessly like in Google Maps. The map
can also be implemented in a VR viewer.
There are dedicated points on the map, so
if the user taps on one, the 360°
panoramic photos are automatically shown.

13. Must Visit
Find the shops that you
want to visit.
When the user arrives in the Mall,
he receives shopping routes via the
app and he can follow these routes
to save time.
Some route examples: the best
home accessories, snow sports,
creativity and hobby, gift for my
wife…

14. Find My Shopper Friend
Let’s shop together!
The user can see if his/her
Facebook friends are shopping
nearby in the Mall.
Shopper Friend
Tom is
shopping near
to you!
Do you want to
meet him?
Meet

15. Shop Selector
What are you looking for?
Every shop listed in the app has to
fill a form about their product types,
categories or brands. We integrate
this information into the app: when
the users search for a keyword,
they will find the related shops.
Tag Heuer
1st
Floor
Brand superstore.
Select
Shop Selector

16. Evacuation Guide
Shortest route to the exit.
When the user is in the Mall and
has the app on his phone, a
notification alerts him if an
evacuation for any reason taking
place.
The app will show the shortest route
out of the Mall.
Evacuation Guide

17. 3. Ideas to boost sales
These ideas deliver sales offers directly into the users hand.

18. Promotion Just For You
Direct offers in the
smartphone.
When the user walks into the Mall
with a selected interest list in the
application, he receives special
offers via the app.
It works with iBeacon technology:
Every 20th person who walks by the
shop will receive a discount coupon
for that shop.

19. Gift Shopping List
Shared shopping lists.
Shopping lists can be created and
then shared with friends and family.
They can put a tick next to an item
so everyone can see the shopping
progress.
Shopping List
Barbie
Smart Watch
Flower
Ring
Calendar Gift Share

20. Family Rating
Shops by ages.
Find the best shops in the mall
according to the customer ages,
desired activities and interests.
The user can select the age of
his/her children, then the app will
show the best shops.
Family Rating
Gender
Birth (Year) 1990
Interests
Perfumes
Fashion
Sweets
Electronics
Gastro
Jewelry
Watches

21. Frequent Shopper Program
Discounts at your fingertips.
Every purchase means points for
the user. After each purchase the
user scans an iBeacon/QR
code/personal code that is given to
him by the cashier.
After collecting certain amount of
points, the user gets a discount.

22. Daily Offer
App will show you the daily
best priced product.
When the user arrives in the Mall,
the app shows him the daily offers
available.
The user can like or dislike the
shown offers, like in Tinder. If the
user likes an offer, he receives a
coupon from that shop.
Daily Offer

23. Recommendation
The QR code will help to
choose.
Scan any product (or barcode) to
get recommendations "people who
bought this item also bought that...".
The app can also display relevant
product information or detailed user
reviews if available.
Recommendation
Anna:
My best skinny
jeans ever, it
suits me perfect.

24. My Time To Shop
Book private shopping time.
Registered shops can offer private
shopping experiences. The user
can book his private time with the
app.
Tag Heuer
Book private
shopping time
Booking

25. Food Court Surfer
Eat and rate to earn a prize.
The user can select and rate all the
restaurants in the Mall.
The user, who tried and rated all the
restaurants, can win a special gift
from the Mall.
Alibaba Pizza
Ground Floor
Italian Restaurant
Eat one Pizza and get one for
free!
Rate

26. Concepts
1. Before entering the Mall
ideas
•“Come in” Message
•Sales Notification
•Best Choice
•QR Easy Parking
2. Map related ideas
• Shopper Route
• Interactive Map
• Must Visit
• Find My Shopper Friend
• Shop Selector
• Evacuation Guide
3. Ideas to boost sales
• Promotion Just For You
• Christmas Shopping List
• Family Rating
• Frequent Shopper
Program
• Daily Offer
• Recommendation
• My Time To Shop
• Food Court Surfer

27. This material is a quick overview only. The core ideas can be explored deeply,
extended with social network, linked to an existing campaign, or to a reward
mechanism etc - also any number of the functions can be integrated into one
app.
Please, contact us for a free demonstration or if you want us
to deeper elaborate any of the ideas.
szbudahazy@arworks.com
www.arworks.com