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The slide deck we used to raise half a million dollars

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This is the pitchdeck we used to raise half a million dollars from Angel investors. More here: http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

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“the amount a user shares today is twice the amount they shared a year ago” - Zuckerberg’s Law “it won’t be long before Social Media Marketing will surpass SEO” - Donanza Social, the most important trend
How do you use social to drive traffic?
Queue your updates
Traction • 800 Paying Users • $150,000 annual revenue run rate • 97% margins • 55,000 users, growing 40% per month • 1.5 million updates Buffered
Milestones - Launched web app January 2011 - 55,000 users ($150K revenue) October 2011 - Launch the API October 2011 - Integrated in 50 apps December 2011 - 100,000 users ($288K revenue) January 2012 - 1 million users ($3.6M revenue) January 2013
Business Model • Freemium model with consistent 2% conversion from Free to Paid plans • 5% churn equates to a LTV of $240 and allows us to pay up to $5 to acquire a free user • At 1M users, our projected revenue is $3.6M
Social Media Landscape • Of 200M daily Tweets, 55% contain links • 4 billion items shared on Facebook per day • Zuckerberg’s Law shows exponential growth of sharing • Traffic through social is soon to surpass traffic from search
The effect of Buffering “Buffer Finds Tweet Scheduling Can Increase Clicks by 200%”
A sharing standard - 6 integrations so far - in talks with Reeder, Pocket and Feedly - We plan to become the default sharing standard in any app
Competition • Dashboards: Hootsuite, CoTweet, TweetDeck, Seesmic • Intelligent sharing: CrowdBooster, SocialFlow, Timely, Buffer • Publishers: Shareaholic, AddThis, yoono, Buffer • Scheduling apps: SocialOomph, Twaitter, LaterBro, Twuffer • Our differentiation: a platform approach Competitive Landscape
Team Joel Gascoigne Co-Founder, took the idea to revenue in 7 weeks, Masters in CS Leo Widrich Co-Founder, marketeer, took Buffer from 200 to 55,000 users Advisors Guy Kawasaki Former Chief Evangelist of Apple. Co- Founder of Alltop. Author of ten books Hiten Shah CEO / Co-Founder of KISSmetrics. Previously started CrazyEgg & ACS Previous Investors
founders@bufferapp.com

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The slide deck we used to raise half a million dollars

  • 1.
  • 2. “the amount a user shares today is twice the amount they shared a year ago” - Zuckerberg’s Law “it won’t be long before Social Media Marketing will surpass SEO” - Donanza Social, the most important trend
  • 3. How do you use social to drive traffic?
  • 5. Traction • 800 Paying Users • $150,000 annual revenue run rate • 97% margins • 55,000 users, growing 40% per month • 1.5 million updates Buffered
  • 6. Milestones - Launched web app January 2011 - 55,000 users ($150K revenue) October 2011 - Launch the API October 2011 - Integrated in 50 apps December 2011 - 100,000 users ($288K revenue) January 2012 - 1 million users ($3.6M revenue) January 2013
  • 7. Business Model • Freemium model with consistent 2% conversion from Free to Paid plans • 5% churn equates to a LTV of $240 and allows us to pay up to $5 to acquire a free user • At 1M users, our projected revenue is $3.6M
  • 8. Social Media Landscape • Of 200M daily Tweets, 55% contain links • 4 billion items shared on Facebook per day • Zuckerberg’s Law shows exponential growth of sharing • Traffic through social is soon to surpass traffic from search
  • 9. The effect of Buffering “Buffer Finds Tweet Scheduling Can Increase Clicks by 200%”
  • 10. A sharing standard - 6 integrations so far - in talks with Reeder, Pocket and Feedly - We plan to become the default sharing standard in any app
  • 11. Competition • Dashboards: Hootsuite, CoTweet, TweetDeck, Seesmic • Intelligent sharing: CrowdBooster, SocialFlow, Timely, Buffer • Publishers: Shareaholic, AddThis, yoono, Buffer • Scheduling apps: SocialOomph, Twaitter, LaterBro, Twuffer • Our differentiation: a platform approach Competitive Landscape
  • 12. Team Joel Gascoigne Co-Founder, took the idea to revenue in 7 weeks, Masters in CS Leo Widrich Co-Founder, marketeer, took Buffer from 200 to 55,000 users Advisors Guy Kawasaki Former Chief Evangelist of Apple. Co- Founder of Alltop. Author of ten books Hiten Shah CEO / Co-Founder of KISSmetrics. Previously started CrazyEgg & ACS Previous Investors