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#tweetscience
The Science of Creating
Must-Click Content on Twitter
Courtney Seiter Jimmy Hang
+
@courtneyseiter @jimmyhang
#tweetscience
Today’s Agenda
• Writing Great Tweets
• Timing It Right
• Measuring and Testing
#tweetscience
Why Buffer & Twitter?
Your audience looks to you for multiple kinds of content on
Twitter. Buffer can help you plan, post and analyze the results.
Source: Twitter
#tweetscience
Twitter is Growing Fast
• There are 255 million active Twitter users
• More than 500 million Tweets are generated every day
• 76% of active users access Twitter via mobile device
• Link clicks account for 92% of all user interaction with Tweets
Sources: Twitter, Salesforce
#tweetscience
Unlock the Value of Twitter for
Your Business
Source: Twitter + DB5 Research Study
#tweetscience
Establish Your Business
Personality
Be authentic. Tweet like you would talk to a good friend.
#tweetscience
Writing Great Tweets
#tweetscience
The Most Shareable Phrases
Source: Buffer, Dan Zarrella
#tweetscience
Formatting Your Posts
Source: Conductor
#tweetscience
The Science of Hashtags
Source: Salesforce
#tweetscience
The Science of Tweet Length
Source: Track Social
#tweetscience
Images and More
#tweetscience
The Power of Images
Source: Buffer
#tweetscience
Twitter Promotions
#tweetscience
Direct Response
#tweetscience
Lead Gen Cards
#tweetscience
When Should I Tweet?When Should I Tweet?
#tweetscience
#tweetscience
The Science of Timing:
Weekends
Source: Salesforce
#tweetscience
The Science of Timing:
Weekdays
Source: Argyle Social
#tweetscience
The Science of Timing: Daytime
Source: Salesforce
There is a 30% greater engagement rate when Tweets are
published during the day (between 8AM-7PM).
#tweetscience
The Science of Timing:
Afternoons
Source: KISSMetrics
#tweetscience
The Science of Timing: Mobile
Source: Compete
#tweetscience
How Often Should I Tweet?
#tweetscience
More Frequency =
More Engagement
Source: Track Social
#tweetscience
But Pace Yourself
Source: Dan Zarrella
#tweetscience
Try a Content Calendar
Download the kit
#tweetscience
Measuring and Testing
#tweetscience
#tweetscience
Measurement
• Follower growth: How many new followers you get every day,
week or month.
• Follower quality and engagement: How many users interact with
your account.
• Reach: How many users favorite or retweet your Tweets.
• Clicks: How many users click on your links.
• Conversion: How many users sign up for your service or buy
your product.
#tweetscience
Testing: Timing
#tweetscience
Testing: Headlines
#tweetscience
Resources
• business.twitter.com
• blog.twitter.com/small-business
• blog.bufferapp.com
• open.bufferapp.com
• Follow @TwitterSmallBiz
• Follow @buffer
#tweetscience
Try Buffer For a Month - Free!
bufferapp.com/twitterbiz
#tweetscience
$50 Twitter Ads Credit!
twitter.com/twittersmallbiz
#tweetscience
Questions?

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