Social Media Strategy: How Much Time Does a Good Strategy Take?

•

149 likes•213,294 views

The document discusses how much time people spend on social media. It reports that the average time spent is 12 hours per week. It also outlines a three part strategy for an effective social media presence: plan goals and metrics, implement a content creation schedule, and measure performance against objectives. The strategy advises planning for awareness, sales, or loyalty objectives, implementing engaging posts, and measuring key metrics like clicks, conversions, and engagement over time.

How much time does
social media take?

The short answer ...

12 hours per week

The longer answer ...

A good social media
strategy involves
three parts

1. Plan
2. Implement
3. Measure

Then repeat. Weekly.

What Planning
Looks Like

Awareness
Sales
Loyalty
Choose a focus

Growth
Likes
Clicks
Conversions
Engagement
Influence
Identify success metrics

What Implementing
Looks Like

How we create

What Measuring
Looks Like

Chart your key metrics

Discover opportunities

Even more:
bit.ly/smmtime
Sources:
Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske

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Social Media Strategy: How Much Time Does a Good Strategy Take?

1. How much time does social media take?

2. The short answer ...

3. 12 hours per week

4. The longer answer ...

5. A good social media strategy involves three parts

6. 1. Plan 2. Implement 3. Measure

7.

8. Then repeat. Weekly.

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10. What Planning Looks Like

11. Awareness Sales Loyalty Choose a focus

12. Growth Likes Clicks Conversions Engagement Influence Identify success metrics

13. What Implementing Looks Like

14.

15. How we create

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17. What Measuring Looks Like

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20. Discover opportunities

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22. Even more: bit.ly/smmtime Sources: Paomedia, Moz, KISSmetrics, Garrett Moon, Markus Spiske