10 Social Media Numbers Property Managers Should Track
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Is your property management business on social media? Are you measuring your success to know what's working and what isn't? Here are 10 numbers you should be tracking in order to be successful on social media!
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10 Social Media Numbers Property Managers Should Track
- 2. Are you using social media to grow your property management business? How are you measuring your efforts? Here are ten metrics you should consider tracking to be sure your channels are working for you.
- 3. Audience Size 1. How many followers do you have on each social channel? Track monthly and see what types of content increase your numbers.
- 4. Number of Leads 2. How many owner leads come to you through social media? Be sure to track sources of leads and ask leads how they found you.
- 5. Quality of Leads 3. It’s not enough to just get leads. Consider also tracking how many of those leads turn into customers, by channel.
- 6. Number of Applications 4. Put a question on your application asking how applicants found you, and track which channels worked best.
- 7. Applause 5. How engaged are your audiences with your content, in each channel? Track engagement through likes and favorites on your posts. 89 Like
- 8. Amplification 6. How many of your social posts get shared or re-tweeted to reach bigger audiences? Track them and double-down on the content that works.
- 9. Video Reviews 7. Are you using video content, such as an intro video or property tours? Use video sharing services that will help you see how well they hold (or lose) viewer’s interest.
- 10. Resident Engagement 8. If your goal is to connect with tenants or residents over social, how many of them are following and engaging with your content?
- 11. Online Reviews 9. How many reviews are you getting, and how good are they? Be sure to encourage happy residents and clients to review you!
- 12. Website Traffic 10. Use free Google Analytics to track how many people are visiting your listings from each social media channel.
- 13. Buildium is a full service end-to-end property management solution that can help win and keep great owners and residents. DOWNLOAD THE GUIDE VISIT US www.buildium.com CONTACT US 888.414.1988 or sales@buildium.com v1. 03.2017 © 2016 Buildium LLC