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ways gamification can improvethe effectiveness ofyour sales teams
Gamification leverages motivationand ambitionas a means to improve not only quotas, but also collaboration, learning and onboarding.
But how does it do all that? 
Hint: it’s NOTby automating contests.
Gamification empowers you to:
Clearly define goals and metrics
In a gamified sales environment, there’s no guesswork. 
Clearly define goals and metrics
Sales reps understand the corporate, teamand individualgoals, how results are measured and what’s required to be successful. 
Clearly define goals and metrics
Improve performance over the long-term
Traditional incentive programs might change behavior in the short-term, but they do little to inspire in the long-term. 
Improve performance over the long-term
Improve performance over the long-term 
They’re also difficult to manage, take significant resources to execute and can actually lead to unintended behaviors, such as “sandbagging.”
Onboard new team members quickly and effectively
Gamification helps new hires and associates quickly assimilate into the organization. 
Onboard new team members quickly and effectively
Onboard new team members quickly and effectively 
Because the process goes beyond typical “orientations,” it actually jumpstarts engagement, reduces turnover and increases individual and team success.
Provide individualized motivation
Each sales rep can receive a unique experiencemapped to his or her previous behaviors. 
Provide individualized motivation
Provide individualized motivation 
They can also receive formal training and coachingin both sales skills and product knowledge.
Improve resource adoption and utilization
Some companies use gamification to motivate their sales repsto input high- quality, accurate data into the CRM system. 
Improve resource adoption and utilization
Others use it to amp-up trainingand knowledge-sharingamong partners, affiliates, resellers and distributors, from external channels. 
Improve resource adoption and utilization
Create healthy competition that increases team collaboration
Rather than a “star” culture that focuses on a few high achievers, successful gamification recognizes individualswhile also rewarding teamwork. 
Create healthy competition that increases team collaboration
Create healthy competition that increases team collaboration 
Gamification provides incentives for sharing and helps sales reps establish valuable reputations, expertise and recognition.
Move beyond monetary rewards
Do you know what truly motivates your sales reps? 
Move beyond monetary rewards
Move beyond monetary rewards 
Cash or cash value rewards certainly have their place, but people also value status, recognitionand appreciation.
Deliver real-time feedback
Gamification constantly monitors and tracks results, so your sales reps receive real-time feedback. 
Deliver real-time feedback
They (and you) can make adjustments as needed, rather than having to wait for weekly meetings or annual reviews 
Deliver real-time feedback
Offer a better customer experience
Gamification can benefit more than just your sales team, improving customer satisfaction. 
Offer a better customer experience
Offer a better customer experience 
Reps who are well-trained, knowledgeable, engagedand motivatedare more likely to deliver an exceptional experience.
Evolve as your business grows
An effective gamification solution incorporates datafrom a variety of systems, such as a CRM or LMS. 
Evolve as your business grows
Evolve as your business grows 
Plus, it growsand changesas your business does.
Optimizing sales performance isn’t easy.
After all, successtoday involves much more than traditional salesmanship.
Gamificationcan help you promote high value behaviors throughout your sales channels, ultimately driving more revenue for your business.
Is your sales team as effective as you’d like? 
Click here to download our free white paper 
“Using Gamification to 
Optimize Sales Effectiveness”

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