You can download the PowerPoint file here: http://www.businessgoessocial.net/community-management-ic-ppt-download With enterprise social networks like Yammer, Jive, Chatter etc come new challenges. How do you encourage people to participate? How do you get them to share information? How do you build communication channels between teams that don't normally talk to each other? By learning community management techniques you can help steer the internal social network towards these goals. Want to learn more? Subscribe to my free email course Community Management Basics for Internal Communicators: http://www.businessgoessocial.net/cmcourse (I'm experimenting with the format so your feedback would be very helpful :)

1. Community management basics
For internal social networks

2. You’ve just set up an
internal social network for
Your organisation. There’s
Excitement in the air!

4. But after a while…

5. Where is everybody? Hello?

6. Chances are you forgot the.. WHY.
-”Isn’t improving internal communication enough?!”
-No! It’s too generic!

7. So let’s start with the why…
To find the WHY, or the purpose, you have to put on
your investigator’s hat.

8. To find the why, or the PURPOSE, you have to put your
Investigator’s hat on.

9. “Who would need something like this?
Who would benefit from it in their
Day to day work?”

10. More specifically…

11. 1. Find out what the business goals are

12. 2. FIND A PAIN
-”Where does it hurt?”
-”The sales process…”
2. And find a pain

13. (3. if possible, see if the two
overlap)
-CEO: We want to increase sales of product X
-Dave from R&D: If we could get feedback from product X
reps we could make
The product better

14. 4. Talk to people who suffer from
The problem – would they like to try a new
Tool if it helped them to solve the problem?
-I might be able to help you with this?
-Team leader: what do you think team?
-Team members: Let’s try it!

15. Now you have a purpose.
This means you can start to
think & work like a
Community Manager.

16. -A what?
I don’t have time for
Another job!

17. Recruit assistant community
managers* from your pilot teams
WHY?
Because you are not part of the tribe

18. ..And because you are just one person..
Now you’re ready to start managing your
Community!

19. 3 Ways to kickstart your
internal social network
using community
management techniques

20. 1. You have to give people a
Reason to visit the network.

21. For example:
Experts or senior managers answer questions on the network
-”I’m happy to answer your questions – but only on the network..”

22. Important content goes on
The network first

24. Hm.Lots of good
Stuff only on the
Network. I guess
I have to go and
Visit.

25. 2. Create a good first experience

26. The 24H rule:
Response to queries/posts
Has to come within
24 hours.

27. Wow! This
Was very useful
-I got help right
Away!

28. Old habits die hard.
People need friendly nudges
like “hey, you could Post this on the
network instead Of emailing it”.
3. Keep on nudgin’

29. Pro tip: two poles
Double nudging
Efficiency ;).

30. FINALLY…
Community management is a professional practice
For a networked communications infrastructure
(like your internal social network)

31. Community management is a
key communications skill in the
21st
century.

32. scribe to my free email course at:
w.BusinessGoesSocial.net/CMcourse