Event Management- Introduction, events genre and 5 W's of Event Management

1. Taking events to the next level
Syeda Shameela
T. Sirisha

3. an event can be described as a public assembly for the purpose of
Celebration, Education, Marketing or Reunion.

4. It can be classified on the basis of their SIZE, TYPE and CONTEXT.

5. Conferences Seminars
Team Building Trade shows
Business Dinners Golf Events
Press Conferences Networking Events
Opening Ceremonies Product Launch
Trade Fairs Award Events

7. The process of analyzing, planning, marketing, producing
and evaluating an event.
It is a different way of promoting a product, service or idea.

8. …is a process by which event is
planned, prepared and produced.

10. The stressful work of
Planning meetings or events,
And can be very demanding
career choice.

12. •Why you want to organize the event? (event objective)
•What do you want to get from the event?

13. ‘What are you going to do in the event?’
What will be the ---
Event Name
Food and Beverage Menu
Guests Profile
Entry Fees
Promotional Campaign
Program Menu
Event Budget

14. When are you going to organize the event
(date and time) ?
Convenience and Availability of audience.
No clashing of dates.
Climatic Conditions.

15. Where are you going to organize the event?
(i.e. Venue)

16. Who will be your ---
• Organizers,
• Sponsors,
•Partners,
•Clients and
•Target Audience?

17. Inspiring, Innovative with Interpersonal Skills
Passionate, Enthusiastic and Energetic
Superior Organizational
and Leadership Skills
Flexibility and Adaptability