Author Jim Muehlhausen summarizes the key points in his book "Business Models for Dummies." Learn how business model innovation = increased profit.

1. Business Models for Dummies
Overview

2. What is a business model?

3. In its simplest form,
a business model
is your profit formula

4. It’s the method you use to
acquire customers, service
them, and make money
doing so

5. There’s some confusion as
to what’s a business model
and what’s not

6. A business plan isn't a
business model

7. But they are related

8. Neither is competitive
advantage or branding or
marketing

9. Your business model is the
foundation of profitability

10. Name three great
businesses

12. Chances are they all have
great models

13. That’s because your
business model is the
foundation of profitability

14. Can you name a great
business without a great
business model?

15. You probably can’t

16. No amount of leadership,
hard work, or talent
fix a weak model

18. Great leadership
+
bad model
=
A bad business

19. Average leadership
+
great model
=
great business

21. But how do you create a
business model?

22. The wrong approach to
business model design

23. The Business Model Wheel™
offers a structured approach to
business model design

24. There are three aspects to
all business models

25. What is the offering?

26. How will you monetize
the offering?

27. How will you sustain it?

28. These are then structured
into eight areas

29. Offering
-Area #1: Market Attractiveness
-Area #2: Unique Value Proposition

30. Monetization
- Area #3: Profit Model
- Area #4: Sales Performance Model

31. Sustainability
- Area #5: Ongoing Competitive Advantage
- Area #6: Innovation Factor
- Area #7: Avoidance of Pitfalls
- Area #8: Graceful Exit

32. Business models aren't
static, they are fluid

33. Business models weaken
with time

34. Changing economic factors

35. Societal pressures

36. Fleeting consumer
preferences

37. Technological changes
&
Competitive pressures

38. All are working to weaken
your model

39. Business model innovation
is the solution

40. Your business model
effectiveness will peak

41. Innovation to version 2.0 of
business model will be
necessary

42. Great companies continually
innovate their business
model

43. The original business model
was transferring money mobile
phone to mobile phone

44. It didn’t work

45. They decided to hitch their
wagon to eBay and to the
email transfer of money

46. That worked in a BIG way!

47. Now there is a huge
opportunity for variation of
original model – phone
payments

48. Started in business making
everything from meat slicers to
punch cards for time clocks

49. Later bet the company on
mainframes and won

50. Transitioned to an
intellectual property seller
and consulting company

51. Started as small player in
industrial sandblasting
business

52. Moved up the value chain to
become largest supplier of
industrial cleaning supplies in
the world

53. Even more inside the book

54. Advanced innovation
techniques

55. Why most business
“problems” aren't really the
problem

56. Learn to score your
business model

57. Using the Business Model
Wheel™ as an assessment
and innovation tool

58. Buy the book at:
• Amazon.com
• Bn.com
• Booksamillion.com
• Wiley.com