The following topics cover some key areas that will help you impress potential investors. By addressing these precise points, you will successfully pique the interest of investors.

1. 7 Sure Fire Ways to
Impress Investors

2. 2
To convince investors to fund
your business and invest in
your opportunity, you will
need to address their chief
concerns.
Looking for investors is the
entrepreneur's version of a
job interview.

3. 3
The following topics cover some key
areas that will help you impress
potential investors.
By addressing these precise points,
you will successfully pique the
interest of investors.

4. NEED HELP WITH
YOUR INVESTOR
PITCH?

5. 5
1. Clearly Present Margins
An investor’s key goal is to make
money- they are not investing
simply because they believe in your
vision. Presenting a clearly defined
path of ROI will surely impress any
potential investor.

6. 6
Investors like to see longevity
and a stable marketplace. You
must be able to show the
value of your business and
how that value will continue
to grow.
2. Show Growth Potential

7. 3. Have a Clear Business Model
Investors are only interested if the
business shows growth and scalability.
Have a clear and replicable business
model and a solid plan that shows
exactly how you will achieve this
growth.

8. 4. Solve a Problem
A successful business solves a market
problem/pain point. Regardless of target
market size, it is imperative that you have
a clearly defined problem and a
product/service that solves it.

9. 5. Differentiate From the
Competition
Having proprietary ownership is the
best way to have a competitive edge
(e.g. patents, trademarks, copyrights). If
you don't, show ways you will build
barriers to customer exit, so most
customers become lifelong advocates.

10. 6. Show Off Your Team
Investors want to know that the
people running the show are
passionate, talented, and the
best at what they do. Show
investors that you’ve got the
best team for the job at hand.

11. 7. Illustrate Customer Loyalty
Repeat customers are the foundation on
which profitable businesses are built. Be
prepared to show potential investors that
you have a loyal fan base, as this directly
correlates to revenue.

12. In summary, here are the seven sure fire ways to
impress investors:
1. Clearly present your margins
2. Show them growth potential
3. Have a clear business model
4. Solve a problem
5. Differentiate from the competition
6. Show off your team
7. Illustrate customer loyalty

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