These are some essential things to keep in mind as you work to perfect your elevator pitch.

1. How To Craft A Killer Elevator Pitch

2. When the opportunity presents itself to tell a potential stakeholder or
investor about your business concept, you’ll only have a narrow
window of time – about the length of time it takes to ride an
elevator– to pique their interest.

3. Why an elevator?
Surely that isn’t the only place you
can catch the attention of a
potential investor.
Of course not.
The term simply helps remind you
that your pitch needs to be short and
to the point.

4. The typical elevator ride lasts between 20 and 60 seconds. That’s Fast.
But the modern attention span is actually much shorter than that.
It averages around 6 seconds.

5. Can you communicate what makes your business
idea special and exciting in a sound bite?

6. Need Help With Your Pitch?
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7. 7
These are some essential things to keep in mind as you
work to perfect your elevator pitch.

8. 8
Preparation
Doing your research is a
must. Understanding your
industry, market and
competition is key.
Many business owners neglect this crucial step for the sole
reason that they don't want to hear any negative
feedback.

9. 9
Know Your Audience
A great elevator pitch is
tailored to the audience. If
you have target audiences
that are vastly different, you
might want to have a unique
pitch for each.
The more you know about your
audience’s background and specific
needs, the easier it will be to build
common ground.

10. 10
Create Excitement
Investors expect energy
and dedication from
entrepreneurs.
Make your pitch concise and
exciting, and make investors
afraid they’ll miss out on a
major opportunity.

11. 11
Have A Hook
This is the element that
literally snags your listener's
interest and makes them
want to know more.
This is the phrase or words that strike a chord in your listener.

12. 12
Value Proposition
Good elevator pitches will
show the value and impact
your product or services
can have on the current
market.
The more you know about your
audience’s background and
specific needs, the easier it will
be to build common ground.

13. 13
Be Authentic
It’s IMPORTANT to be
credible.
Making outlandish statements about your
business will eventually be discovered, and
potential investors will lose faith in you.

14. 14
Communicate Team
Qualifications
People invest in people first.
In the best pitches,
entrepreneurs sell
themselves as much as the
product or service and are
well-prepared.
It is critical that your pitch
include the unique qualifications
and insights you and your team
have and how they specifically
relate to building a sustainable
business.

15. 15 15
Show Traction
Investors invest in momentum.
Traction is your story of
momentum. It's told through
quantified evidence of market
demand for your product.
Pick the metrics that best tell the
story of your momentum.

16. 16
A good story is essentially this:
Someone with a problem either finds a solution or faces tragedy. Either type
of story can be used to illuminate what you do.
Tell A Story
A short story, that is.

17. 17
After delivering an exciting elevator pitch, you’ll most likely be asked to
provide more information.
Know Your Business
You and your team should know and understand exactly
what is behind the pitch as well.

18. Say Thank You!
Remember that Investors’ time is
valuable and acknowledging this with
a simply thank goes a long way

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