TAP London gathered the top mobile and ecommerce leaders in London for an exclusive, invite-only night of drinks, networking, and a keynote from Hotels.com's CTO, Thierry Bedos, and Button's CRO, Mike Dudas. Take a look at their dual presentation highlighting Hotels.com's latest mobile strategy.

1. Mike Dudas
CRO& Co-Founder, Button
Thierry Bedos,
CTO, Hotels.com

2. Say their smartphone makes
them more spontaneous
Growth in mobile travel bookings
between 2011 and 2016
Say mobile device is favourite
travel accessory
Travelers love mobile
52%1700% 76%
Phocuswright US Online Travel Overview, Hotels.com Mobile Tracker

3. 36%38%42%
52%
64%62%58%
48%
Desktop
Mobile
1,470
2016
1,450
20152014
1,200
2013
970
Mobile
Desktop
Mobile becoming larger share of online time vs. desktop
Average minutes online, USA
Comscore

4. BookingInspiration & Discovery In-Stay Experience
But the user journey is fragmented across devices and apps
Different devices and different sources for each stage

5. The app landscape is disconnected

6. 151 taps
on mobile from decision to
travel purchase

7. 80%
36%
20%
64%
1
% time spent % dollars spent
Desktop
Mobile
1
Mobile
Desktop
Mobile isn’t converting
There’s a 44% monetization gap between time spent and dollars spent
44% gap
Comscore, 2016

8. 46%
of people made their final booking
decision on mobile yet moved to another
device to complete the purchase.
Google, 2015

9. Criteo, 2016
3x
Apps convert at
rate of mobile web

10. BookingInspiration & Discovery In-Stay Experience
We’ve been making the entire user journey
mobile & integrated

11. Connecting Inspiration/
Discovery and Booking
Conde Nast Traveler meets Hotels.com

12. Improving booking on app and mobile web
• App landing page tailored to
use case
• Additional payment methods
e.g. Apple Pay
• Trip Planner
• More personalised home
screen
• Improved maps
• Responsive website
• Migration to Google template
driven technology
• Mobile first approach
• Loading time and UX speed
optimisation
• Improved maps
App Mobile Web

13. Providing In-Stay Options
Introducing the Hotels.com Concierge

14. Tap a Button
Preview Inventory, Capture High Intent

15. Easily Purchase and Book
Better App Landing Experiences, More Purchases

16. And what’s next for a better connected space?

17. Taking That Next Step Gets Easier
The Latest Integration from Hotels.com

18. What does the future hold?
Bookings completed in 3 taps.

19. Connecting Qudico to hungryhouse

20. conversion rate to purchase
higher conversion than mobile ads
repeat purchase rate
increase in time spent
28%
300%
41%
24%
Results to Date

21. Connecting Uber to leading
publisher's users

22. increase in time spent
increase in page visits
of users returned in 48 hours
11%
26%
21%
Results to Date

23. Leading Publishers Turning to Button for Commerce

24. Connecting to Commerce Brands
Leading commerce brands are already using
Buttons and seeing success.

25. What can you do?
Button Focuses on Integrations to Acquire Users
Simple IntegrationAll Mobile Experiences High Intent Users
We take care of everything so you
can focus on your core business.

26. www.usebutton.com www.hotels.com