Because you’re reading this post, I assume you’ve decided to hire a company to create an animated explainer video for you. How do you pick the right company and what should it cost? At Buzz Animated Videos, I lead a team of talented scriptwriters, artists, and animators producing simple, informative and fun explainer videos. I’ve run my marketing communications company for 25 years and have written and produced scripts for videos, television and radio. I know first hand what it takes to work with a team to deliver a quality result and I’m happy to share some tips and insights to help you filter out the differences. All video animation companies follow the same basic production process. Discovery – Scriptwriting – Storyboards – Animation – Delivery But the price they charge is based on so many factors, it’s hard to compare and make up your mind. Your google search for animated videos turns up a host of choices. It’s fascinating to me how many companies are spending big money on google AdWords. Then they spend more retargeting me with their ads after I leave their website. I only mention this because they have to charge more for their videos to cover this cost. As you do your research, you’ll find animated video production companies fall into three basic categories and price ranges.