An explainer video gives your audience the ability to instantly connect, learn what you offer and remember you. #1: Video engages A good explainer videos grabs people. Make it dynamic and interesting so it quickly engages your target audience and makes an instant good impression. It will stop them from scrolling by because they can’t take their eyes off your product. #2: We all love a great story When it comes to storytelling, video stands atop the mountain. A good story allows your prospect to identify with the product, character or situation in the video. #3: It’s a great way to reduce your bounce rate Explainer videos will increase the amount of time people spend on your site so you can educate, inform and move them toward a purchase. #4: Create an emotional connection We buy things because we feel good about them. Done right, an explainer video connects at gut level where all buying decisions begin. #5: You’re remembered Your prospects are shopping around. Use video to impress, connect, inform and be remembered. #6: Page one anyone? Google loves video and YouTube opens the door to your prospects. With the right strategy, keywords and tags you can rank higher and drive more site traffic. We’re glad to help you research your options for getting a killer explainer video for your business.