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2. 22
Aurelien Domont
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3. 33
Table of content
Apply the Pyramid principle
Create a story board
2
3
Write the introduction1
Resolve complex problems with the Pyramid
Principle?
4. 44
Write an introduction which contains the situation, the complication and the
question
• A neutral description with facts that you know your audience will agree on
• Example: The company’s market is mature and doesn’t offer growth
opportunity anymore
The situation
• A desired change of the current situation
• Example: The CEO would like to increase his profit by reducing his cost by
10%
The complication
• The question that implicitly results from the complication
• Example: How can the company reduce its costs by 10%?
The question
5. 55
Table of content
Apply the Pyramid principle
Create a story board
2
3
Write the introduction1
Resolve complex problems with the Pyramid
Principle?
7. 7
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8. 88
Create a pyramid with your answer and supporting arguments - Template
Insert your answer
Insert your
supporting
argument
#1.1
Insert your
supporting
argument
#1.2
Insert your
supporting
argument
#1.3
Insert your
supporting
argument
#2.1
Insert your
supporting
argument
#2.2
Insert your
supporting
argument
#2.3
Insert your
supporting
argument
#3.1
Insert your
supporting
argument
#3.2
Insert your supporting
argument #1
Insert your supporting
argument #2
Insert your supporting
argument #3
Insert your
supporting
argument
#3,3
Insert your introduction’s question
Why or How?
Why or How?Why or How? Why or How?
To communicate in a structured way with a
busy executive, you should start with the
answer to the executive’s question first, and
then list your supporting arguments
Group, summarize and order logically your
supporting arguments
9. 99
The company can reduce its
cost by $5 millions through
some operational
improvements
Select
non-core
functions
Evaluate
cost and
service level
of potential
partners
Choose one
partner for
each
function
Design
current
processes
Compare
current
process to
best-in-
class
benchmarks
Adopt best
practices
based on
benchmarks
Select and
review
current
supplier
costs
Evaluate
cost of
potential
alternative
suppliers
Outsource non-core
functions to save $3
Millions
Simplify core functions
processes to save $1
Million
Review supplier cost to
save $1 Million
Renegotiate
supplier
contracts
and/or
choose
alternative
suppliers
How can the company reduce its cost by 10%?
Create a pyramid with your answer and supporting arguments - Example
10. 1010
Ensure that your pyramid is Mutually Exclusive and Collectively Exhaustive
(MECE)
11. 1111
Ensure that each category of your pyramid doesn’t contain too many
subcategories
In this example, each category only contain 3
subcategories, which is the ideal number for
a clear communication
Why or How?
Why or How?Why or How? Why or How?
Ensure a vertical logic by answering the
question “why” or “how”
12. 1212
You an also use an horizontal logic within your pyramid…
Horizontal logic at the first
level
Horizontal logic at the seond
level
13. 13
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