At Aalborg University PhD students are required to give a 1 Year progress report. A professor (different from supervisor) acts as opponent. A discussion about the project usually follows with other professors and students. In my case there were 15 people and I obtained critical feedback for my project. I welcome any idea.

1. Entrepreneurship, “Experience Economy” and Economic Development of Frederikshavn First Year Presentation L. Carlos Freire Dept. of Development and Planning June 3 rd 2009

5. Project specification Original name: “ Entrepreneurskab, oplevelsesøkonomi og regional udvikling” Timeline: Spring 2008 – Spring 2011 Funded by: N

7. Municipality’s main towns 2/3 of municipality population (population) Frederikshavn (23.636 ) Skagen (9.380) Sæby (8.672) N

9. Transformation of Frederikshavn Tordenjskyold Festival Bangsbo Fort Museum, Arena Nord, Musikhus, others… Palmstranden since 2004 Lysfestival 2004, 2006, 2008, 2010? Palm City (Private) under construction Next dates, 26-28 Juni!!

10. Bill Clinton, 2006 Al Gore, 2007 Concert of Bryan Adams, 2006 Unique Visits

12. What’s going on in Frederikshavn?

14. The municipality embraces the Experience Economy Side 8 The term “oplevelsesøkonomi” is used 6 times, and the term oplevelse other 7 times Latter motto: “ Fra værfstby til værstby”

15. Academics commend the “experience economy” in Frederikshavn “ Small cities and peripheral places face economic stagnation: Traditional workplaces close, firms relocate to low wage countries, (and) citizens move to bigger cities ” (Lorentzen, 2007). However “ in several smaller Danish towns the experience economy has become key to survival. One example is Frederikshavn (… ) within only a five year period Frederikshavn has been able to brand itself into the minds of most Scandinavians as an attractive and pleasant place to live and to visit. (…) Research is needed to explain this transformation .” (Lorentzen, 2008) “ Triggered in 1999 by a sudden local economic crisis, Frederikshavn entered a process that reinvented its ‘mental frame’ and transformed not only its urban development, but also its identity, image, and governance towards an experience economic and entrepreneurial profile.” (Therkildsen et al. 2009) They’re from my Department. In total in AAU there are 14 groups who work or have worked with some aspects of the “experience economy”. Source: http://www.excite.aau.dk/ N Both published at Journal of European Planning Studies June 2009

17. Methodology Case Study (Yin, 1972; Flyvbjerg, 2006) My project is in an interdisciplinary field, with multifaceted problems.

19. Project Team THIS SLIDE WAS PRESENTED IN THE FIRST MEETING IN THE REFERENCE GROUP IN FREDERIKSHAVN 27-8-2008 N

20. I HAVE FOUND A LOT OF QUANTITATIVE DATA, BUT IT NEED TO BE CONTEXTUALIZED N

21. Explorative Integration as Process N

22. Aprox. 40% on literature review, 35% of qualitative research and 25% of quantitative Research Time Spring 2011 Deliver PhD Thesis X Oct. 2010 follow up Lysfestival Summer 2010 To be determined X June 2010 follow up Tordenskjold Fest. X May-June 2010 New Bangsbo Museum X January-April 2010 Interviews in another research enviroment X Sept.-Dec. 2009 Statistics on entrepreneurship X June-july 2009 Tordenskjiold Festival April-July 2009 Literature review X Oct. 2008, March 2009 Lysfestival X Nov. 2008-Feb. 2009 Statistics (Fr.Havn and DK) April-Oct. 2008 Literature review qualitative quantitative more related to dates activity

25. Perhaps the Romans, were the first planners to introduce “experiences” for their citizens on a great scale. Roman Coliseum. I naugurated by Titus 80 a.d.

29. Source: Pine & Gilmore, 1999 The offerings coexist in the marketplace Source: Freire, 2008. Presented at RSA Conference N EXPERIENCES PRODUCTS SERVICES

30. Source: Freire, 2008. Presented at RSA Conference N

31. N Finding the dissemination of a book across the books and papers

32. Rest: Chemistry, Medicine, Materials, Pharmacology, Veterinary, Biology, Life Sciences, Environmental, Physics, Astronomy & Planetary Science Based on N

33. I designated the fields by looking at aprox. 140 articles/books. These are the ones quoted more than twice. Based on

34. 1 = one article quoted more than twice. If one article is co-authored by one German and one Italian, then 0,5 goes to each country. Based on

35. Please consider that this is not a scientific method, just an idea that Google Trends can give about people ”googling”. http:// www.google.com / trends?q =" experience + economy " N

36. Based on Countries in order of TOTAL publicacations on Experience Economy N

37. Based on Countries in order of TOTAL publicacations on Experience Economy N

38. Etymol ogical relation? Countries where the word only has one meaning tends to be more focused on business/tourism, while when it has two meaning it tends to have other areas too (society, ICT, leisure, planning, education, etc.) 经历 ervaring erfahrung erfaring 体验 beleving erlebnis oplevelse experience esperienza / experiencia experientĭa Chinese Dutch German Danish English Italian / Spanish Latin

39. Based on N This is an interesting, but mere coincidence Starbucks in the Nasdaq

41. Entrepreneurship for this project Source: Freire, 2008. Presented at RSA Conference Theories on Entrepreneurship Corporate Social Responsibility (CSR), NGO’s continous projects, institutional entrepreneurs, community entrepreneurs, etc. corporate entrepreneurship, corporate venture, new businesses units, etc. intrapreneurs foundations, social entrepreneurs, creators of ngo's, etc. common firms, informal economy, illegal businesses, etc. entrepreneurs non-for profit for profit

42. Note: these types of ”economies” are not supposed to enclose the whole economy (past or current), only fractions of it . Are the entrepreneurs different in the ”different economies”? Source: Freire, 2008. Presented at RSA Conference Theories on Entrepreneurship N

45. The Theoretical Landscape of the Entrepreneurial Process Source: PhD Thesis of Suna Sørensen, 2007 Theories on Entrepreneurship N

47. NSI RSI LSI IT SERVICES CONSTRUCTION EXPERIENTIAL INDUSTRY - National System of Innovation (Lundvall, 1992) - Regional System of Innovation (Cooke, 1998) - Local System of Innovation (various) - Sectoral System of Innovation (Malerba, 2002) Theories about Innovation Systems ETC.. Theories on Innovation Systems

50. Local Entrepreneurship Policy: The case of the Festival of Lights of Frederikshavn L. Carlos Freire, PhD Candidate Dept. of Planning & Development Aalborg University, Denmark American Association of Geographers Conference. Las Vegas, March 22-27 2009 Strand: Entrepreneurship and Geography Slides with black background were part of the presentation I gave at the AAG Conference

55. Main stakeholders (2008) N Local Media

57. The Light Festival in Frederikshavn N Other Activities: Expositions, Downtown open, Concerts (streets & restaurants), Children activities, etc. International Conference Education Light Camp Street Light Projects

58. N

59. A festival can improve the private and the public Harvey, 1989 gave as an importan warning about Festivals. However, this one is not a top-down approach as he described.

63. Courses 21 ECTS completed Plus ECTS from conferences I’ll complete the required ECTS

64. External collaboration Spring 2010? This slide has been deleted for the internet version.

65. Other dissemination of knowledge Blog: “Notes of Carlos” http://carlos9900.wordpress.com N Aprox. 300 visits monthly from outside AAU