API Management SaaS 2.0: Growing with the Digital Economy

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CA API Management SaaS Offers enterprises a SaaS or Hybrid open, analytics- and API-enabled platform that features greater control over "last mile" API access; simpler integration with existing systems and processes; and analytical insight into business trends, exceptions and risks. For more information, please visit http://cainc.to/Nv2VOe

Technology

API Management SaaS 2.0:
Growing with the Digital Economy
Dana Crane
DevOps: API Management and Application Development
CA Technologies
Snr Product Manager
DO3X103S

2 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
CA API Management SaaS
Offers enterprises a SaaS or Hybrid open, analytics-
and API-enabled platform that features greater control
over "last mile" API access; simpler integration with
existing systems and processes; and analytical insight into
business trends, exceptions and risks.

3 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Analytics – Peeling the Onion
Strategy
Business
Initiative
Events Operational Reporting
Ad hoc Reporting
Dashboarding
Predictive Analytics

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Custom Fields – Configuration; Not Customization
Custom
Field
Custom
Policy

5 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
APIs – Platform as Toolset
< build API >
< create user >
< create custom runtime value >

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Hybrid – Scale, Secure & Integrate

Case Study: MarketShare Decision Cloud
Implements CA API Management SaaS,Enabling it
to Quickly Expose APIs to Key Partners
Sandeep Kangutkar
DevOps: API Management and Application Development
Marketshare Partners
Architect
DO3X103S
#CAWorld

8 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Abstract
Case Study: MarketShare Decision Cloud
Implements CA API Management SaaS,
Enabling it to Quickly Expose APIs to
Key Partners.
Sandeep
Kangutkar
Marketshare
Architect

9 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Agenda
HOW MARKETSHARE HELPS MARKETERS AND CMOS
DECISION CLOUD PLATFORM
Q&A
IDM IMPLEMENTATION USING CA CLOUDMINDER
CA API MANAGEMENT ENABLING APIS AND OPENID CONNECT
DEMO
1
2
3
4
5
6

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Marketshare
§ Predictive analytics company
– Provides complete picture of marketing effectiveness
§ Online, offline, long-term, short-term
§ Provides Cross channel attribution, predictive insights and scale
§ Lets you plan your approach, Optimize budgets and test scenarios
§ Enables fast course corrections and decision support
§ Improves ROI and show marketing’s revenue contribution
What we do

11 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Marketshare Decision Cloud
§ Marketshare Decision Cloud Products
– Strategy Resource allocation and optimization application
– Action Our multi-touch attribution application
– Price Our dynamic pricing optimization application
– Benchmark Our planning application
– TV Track TV Impact, Optimize Ads , Boost Sales
Tools of the trade

12 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Marketshare Decision Cloud
§ Enabled SSO and Streamlined Access control
§ SSO Using CloudMinder and Shibboelth
§ Enabled portal implementation and rebranding
§ Rapid implementation and integration with existing application
Role of CloudMinder

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Marketshare Decision Cloud
§ Use case for Ad agencies
§ Wanted to have their own UI/branding
§ SAML/Shibboleth not well equipped to protect APIs
§ Needed Oauth implementation
§ Demand for OpenId Connect from a big client
Consuming APIs and security mandate from partner/client

14 © 2015 CA. ALL RIGHTS RESERVED.@CAWORLD #CAWORLD
Marketshare Decision Cloud
§ New cloud based service offered by CA Technologies
§ First beta client
§ Enables rapid deployment
§ Provides necessary support for quick onboarding
§ Help is a phone call away (CA services)
§ Successful implementation within 2 months
Implementation of CA API Management

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Marketshare Decision Cloud
§ OpenId Connect Demo
Demo

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Q & A

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