APIs are enabling businesses to move quickly, improving customer loyalty, penetrating new markets, improving productivity. Here are 8 things other companies have done, in industries such as retail, financial services, healthcare and automotive. Steal these ideas for your own business. One of the best sources of great ideas are the things that other people have already done. Maybe you can extend on their idea, doing something they missed. Maybe they’re in another industry, and you can try their ideas in your own industry. "APIs Fueling the Connected Car Opportunity" Read the eBook: http://cainc.to/vkFhUC

1. Eight Ideas for
Using APIs You Can Steal for Your Own Business

2. One of the best sources of great ideas …
… are the things that other people have already done.
•Maybe you can extend on their idea,
doing something they missed.
•Maybe they’re in another industry,
and you can try their ideas in your
own industry.

3. APIs are enabling businesses to move quickly
•Improve customer loyalty
•Penetrate new markets
•Improve productivity
Here are 8 things other companies have done. Steal their ideas for your
own business.

4. Idea 1. Meet customers
in new places with
“virtual shelf space.”
One retailer placed kiosks in train stations
with pictures of groceries.
While waiting for their trains, customers could
scan the pictures with their phones and have
the items delivered directly to their homes.
The chain extended its shelf space, while avoiding the cost of stocking
the shelf.
Retail

5. Idea 2. Integrate yourself into your partner’s business processes.
A mortgage lender created a loan origination API, which real estate
partners could incorporate into their own apps to help clients start the
loan application when buying a house.
Again, meet customers in new places by creating “virtual shelf space.”
Extend your reach to lock in new customers early in their buying cycle.
Financial
Services

6. Idea 3. Provide a better experience to customers through a “composite
app.”
Look for ways to use your partners’ APIs in your business
and enhance your buyer value like in these examples:
Customers order groceries from you and fill prescriptions
at the same time through your pharmacy partners.
Instead of just letting people deposit checks with your banking app, also
let them order new checks by integrating a partner’s API.
Financial
Services
Retail

7. Idea 4. Keep loyalty points off your books.
A credit card company realized customers weren’t redeeming their
loyalty points because they had to
go to a separate loyalty website.
The company used an API to integrate the loyalty program directly into
its app.
Now, customers can see how
their activities drive rewards,
and more customers are
redeeming their points.
Financial
Services

8. Idea 5. Make APIs the “fabric” that enables broader access
to information.
Healthcare facilities use the “Internet of Things” and virtual primary care
visits to improve patient health. Digital pill bottles and remote
monitoring of medical devices makes it possible, all while the patient
recovers at home.
Healthcare

9. Idea 6. Improve the after-purchase relationship.
Auto companies never see their customers after the initial purchase,
unless something goes wrong.
Better connectivity ensures that the owner, the car and the
manufacturer are always interconnected as shown in these examples:
Support remote start, or emergency calls after an accident
The car can sense that the brakes are 80 percent worn—so the inventory
flow can be
prepared, plus the customer can be notified of brake wear—improving
user experience
Fleet management can monitor gas usage and vehicle location
Automotive

10. Idea 7. Monetize your information
while improving customer experience.
The built-in sensors on cars capture driver behavior.
Insurance companies are willing to pay for this data.
Safe drivers get a price discount on their insurance.
Financial
Services
Automotive

11. Idea 8. Unlock data silos, putting information in the hands of employees
on the front lines.
Caregivers in a hospital make faster and more informed decisions using
real-time information.
A retailer shares information with its supply chain partners to stock
shelves more efficiently.
Sensors on an automobile alert driver,
dealer and parts suppliers when service is needed, reducing wait time
and improving customer service.
Retail
Healthcare
Automotive

12. How can you position your business for success with APIs?
Read the ebook:
APIs Fueling the
Connected Car
Opportunity
DOWNLOAD NOW