In the App Economy, the faster you can translate your own digital transformation strategy into actionable specifics for IT - the greater your chances of success. Join Jason as he unveils the Top 10 Traits of Successful Digital Disrupterswho are achieving high business returns from their digital investments to help you assess your own “digital readiness” to win. Download your copy of our Global Research Paper here – The Digital Disruptors: Exploiting the Software Advantage. http://rewrite.ca.com/content/dam/rewrite/files/White-Papers/Exploiting the Software Advantage_final.pdf

1. The Digital Disruptors:
Transforming to Win in the Application Economy
Jason Pope
Chief Technology Officer ANZ
CA Technologies
October 28th 2015

2. Experience is everything.
In business and in life, we choose the things we like,
seeking them out over and over again. The things we
don’t enjoy we avoid like the plague.
Experience drives our decisions. Of course, that’s
never been more true than in the application
economy. Today’s customers are empowered and have
more choices than ever.
Providing a superior customer experience is a simple
concept, yet deceptively difficult to execute.
The Bottom Line: Customer Experience is THE prime differentiator in business today.
© 2015 CA. ALL RIGHTS RESERVED.

3. 3 © 2015 CA. ALL RIGHTS RESERVED.

4. Brands can entice us to try something the first
time, but it’s the experience that has us stay and
keeps us coming back for more.
It’s the experience that drives brand loyalty.
It’s the experience that turns a customer into a fan.
It’s why we come back to a certain brand or product
or store over and over again.
And when it comes to software, experience can be the
difference between an epic failure or a runaway success.
© 2015 CA. ALL RIGHTS RESERVED.

5. Traditional business models
Are threatened, fading or obsolete.
Digital disrupters
Are winning market share and growing.
Customers want three things:
Fast, reliable and secure transactions.
Disintermediation is ubiquitous.
Can your business be rewritten by software?
The app economy changes everything

6. The Digital Transformation imperative
Ideation will be the PRIMARY competitive differentiator
BUSINESS
INNOVATION
Create
New Business
Channels
… even New
Business
Models
OPTIMIZE
Improve
Customer Loyalty
Customer
Acquisition
Delivery Costs
TABLE STAKES
AGILITY
Change
Execute rapid
change
Align Business value
Portfolio agility
priority

8. Research shows that some companies see this as an
opportunity.
• CA Technologies engaged industry analyst firm Freeform
Dynamics to research how companies are dealing with the
challenges of becoming a digital business.
• The online study was completed in August, 2015. The 1,442
respondents included senior IT and business leaders (70% and
30% respectively) from 16 countries and nine industry sectors.

9. Research showed a select group of companies are
spearheading the disruptive use of technology.
• “Digital Disrupters” consistently used technology to drive their
market competiveness and streamline their business.
• Segmenting Respondents by Digital Effectiveness Index
• Market competitiveness contribution +
• Impact on business scorecard
• Digital effectiveness index
Digital Disrupters
Digital Achievers
Mainstream

10. 10 © 2014 CA. ALL RIGHTS RESERVED.
Digital effectiveness by country (ranked by Index Score)
25%
13%
26%
11%
13%
8%
7%
14%
18%
14%
8%
15%
4%
13%
5%
13%
5%
36%
53%
33%
42%
32%
38%
35%
32%
30%
32%
36%
27%
39%
20%
31%
15%
14%
39%
34%
41%
47%
55%
54%
57%
54%
53%
54%
55%
58%
58%
67%
64%
73%
81%
0% 20% 40% 60% 80% 100%
India (7.1)
China (6.9)
USA (6.8)
Canada (6.6)
Germany (6.2)
France (6.2)
Brazil (6.1)
AVERAGE (6.1)
Spain (5.9)
UK (5.9)
Singapore (5.9)
Switzerland (5.8)
Italy (5.7)
Australia (5.6)
Hong Kong (5.6)
Japan (5.2)
South Korea (5.2)
Digital Disrupters Digital Achievers MainstreamMaximum score = 10

11. 2.5x more likely…
to have advanced agile practices in place
2.5x more likely…
to have broadly implemented DevOps
2x more likely…
to leverage APIs for mobile app development
What ‘digital disruptors’ have in common
2x
Higher revenue growth
2.5x
Higher profit growth
1.5x
More new-business based revenue
The most-advanced digital businesses are the 14% who scored highest on the
Digital Effectiveness Index, based on a global survey by Freeform Dynamics sponsored by CA Technologies, July 2015

12. 10 lessons from the Digital Disrupters.
• Understand the powerful role of software and apps
• Focus on modern software development and delivery methods
• Exploit APIs for internal speed and efficiency
• Manage the use of APIs to engage the developer ecosystem
• Focus on smarter management of IT investments to maximize ROI
• Emphasize emerging digital channels to the customer
• Explore new avenues to keep the value flowing
• Use digital to drive core business efficiency and effectiveness
• Create a more coherent and collaborative approach within IT
• Free up resources to fund digital investments

13. Lesson 1: Understand the powerful role of software
and apps.
• Digital Disrupters are 3.5 times more likely than mainstream
companies to strongly agree with the statement “We need to
become more of an app-centric, software-driven business”
(60% vs 17%).
• They are 3.8 times more likely to strongly agree with the
statement “In addition to our core business, we are also now a
software company” (53% vs 14%).

14. Lesson 2: Focus on modern software development
and delivery methods.
• Digital Disrupters are 2.5 times more likely to have agile
development techniques and methodologies in place (77% to
31%) and to have broadly implemented DevOps (70% to 28%).

15. Lesson 3: Exploit APIs for internal speed and
efficiency.
• Digital Disrupters are twice as likely than mainstream
companies to have taken a managed approach to using APIs
for:
• full-function web applications (68% vs 34%)
• mobile apps (64% vs 31%)
• back-office systems (67% vs 33%)

16. Lesson 6: Emphasize emerging digital channels to
the customer.
Digital • Digital Disrupters are almost three times as likely as
mainstream companies to acknowledge the criticalness of new
digital channels:
• Mobile technology (64% vs 23%)
• Social networks (48% vs 17%)
• Wearable technology (35% vs 12%)
• Internet of Things (51% vs 18%)

17. 17

18. 18 © 2015 CA. ALL RIGHTS RESERVED.

19. 19 © 2015 CA. ALL RIGHTS RESERVED.
How do I plan and allocate
resources to seize the
opportunity?
How do I bring new apps and
services to market faster?
How do I deliver an amazing
customer experience across all
touch points?
How can I safely unlock data
to capture new market
opportunities?
How can security help me
grow my business?
How do I deliver robust
applications that are ready
for scale?
Accelerating Your Own Digital Transformation
AGILE MANAGEMENT
DEVOPS
SECURITY
KEY

20. AGILE
MANAGEMENT
Agile &
Transformation
Consulting
Project &
Portfolio
Management
Agile Application
Lifecycle
Management
DEVOPS
Continuous
Delivery
Agile
Operations
Application
Performance
Management
Identity & Access
Management
Capabilities required for your digital transformation
Apps APIs
BUSINESS INITIATIVE
DEV & TEST
DEPLOYOPERATE
MEASURE
PLAN
SECURITY
API Management
Payment Security
© 2015 CA. ALL RIGHTS RESERVED.

21. 21 © 2014 CA. ALL RIGHTS RESERVED.
Change the way you develop software – and the tools you use
REVISIT THE DELIVERY TOOL SET
SAFe framework adoption
Each app build is a process, not a project
Create enterprise standards
Depersonalise software builds
AGILE & DEVOPS

22. 22 © 2014 CA. ALL RIGHTS RESERVED.
EXECUTION AGILITY PORTFOLIO AGILITY BUSINESS AGILITY
Performance
Scale
Growth
Adaptive Planning
Organize around Value
Disciplined
Exploration

23. 23 © 2014 CA. ALL RIGHTS RESERVED.
QA/TESTDEV PRODUCTIONPRE-PROD
Chaotic and Complex Application Delivery
DELAYS
Work Time
Wait Time
Customer
Experience
IDLE
TIME
Code | Integrate | Build
IDE SCM CI CONFIGTESTCONTAINER CLOUD
Functional & UA Testing Performance Testing Deploy to Productiondefect defect defect
DELAYS DELAYS
RE-WORK RE-WORK RE-WORK
SLOW AND INEFFICIENT - EXCESSIVE IDLE TIME, DELAYS AND RE-WORK
PROVISION
Manual
Testing
Manual
Scripting
Developers
Deadlocked
Too little
testing, too
late in the cycle
Constrained
Environments
Too many
disparate
tools
Poor
customer
experience

24. 24 © 2014 CA. ALL RIGHTS RESERVED.
QA/TESTDEV PRODUCTIONPRE-PROD
DELAYS
Work Time
Wait Time
IDLE
TIME
DELAYS DELAYS
RE-WORK RE-WORK RE-WORK
TOOLING FOR HIGHLY AUTOMATED, END-TO-END SOFTWARE PIPELINE
PROVISIONIDE SCM CI TESTCONTAINER CONFIG CLOUD
Manual
Testing
Manual
Scripting
Developers
Deadlocked
Too little
testing, too
late in the cycle
Constrained
Environments
Too many
disparate
tools
Poor
customer
experience
Code | Integrate | Build Functional & UA Testing Performance Testing Deploy to Productiondefect defect defect Code | Integrate | Build Functional & UA Testing Performance Testing Deploy to Production
Continuous Delivery
Parallel
Work
Streams
Quality
Acceleration
End-to-end
Automation
Customer
Experience

25. 25 © 2014 CA. ALL RIGHTS RESERVED.
CA DevOps solutions deliver Omnichannelsuccess
for ING Group
Business Initiative: Offer a comprehensive mobile banking experience,
across multiple O/S and devices.
CA solutions enable ING to increase the velocity of releases by simplifying
and automating the release deployment process.
100 Days to 4 Days
to deliver new apps
4+ star rating of
mobile app in App
Store
From 4 releases per
year to one every 3
weeks
FAST TIME TO MARKET HIGHER QUALITY CUSTOMER EXPERIENCE
© 2015 CA. ALL RIGHTS RESERVED.

26. 26 © 2014 CA. ALL RIGHTS RESERVED.
APIs: The building blocks of digital transformation
IOT Devices
Cloud
Mobile
Partners/External
Divisions
External
Developers
Data
Data
Your
Digital
Business
APIs

27. 27 © 2014 CA. ALL RIGHTS RESERVED.
ACCELERATE
DEVELOPMENT
INTEGRATE
EVERYTHING
SECURE THE
OPEN ENTERPRISE
UNLOCK THE
VALUE OF DATA
Pathways to digital transformation

28. 28 © 2014 CA. ALL RIGHTS RESERVED.
API management solutions drives business growth
for IceMobile
Business Initiative: Cut development time and costs to help get its
customers using its service more quickly
CA solutions gave IceMobile a flexible solution to help connect customers to
its loyalty program more efficiently
42% reduction in
time to deliver new
app (from 14 weeks
to 8)
Fast-track project
starts and customer
time to benefit
Developers
concentrate on
innovation,
customer IT focuses
on internal
drivers
FAST TIME TO MARKET DRIVE GROWTH BETTER USE OF RESOURCES
© 2015 CA. ALL RIGHTS RESERVED.

29. 29 © 2014 CA. ALL RIGHTS RESERVED.
Enable and protect the Business
ADAPTIVE SECURITY ARCHITECTURE IDENTITY IS THE NEW PERIMETER
Balance security and convenience
47%
Leaders saw revenue increase for
security- enabled services
2015 Vanson Bourne study commissioned by CA

30. 30 © 2014 CA. ALL RIGHTS RESERVED.
Accelerating Your Own Digital Transformation
How do I plan and
allocate resources to
seize the opportunity?
How do I bring new apps
and services to market
faster?
How do I deliver an
amazing customer
experience across all
touch points?
How can I safely unlock
data to capture new
market opportunities?
How can security help
me grow my business?
How do I deliver
robust applications
that are ready for
scale?

31. Chief Technology Officer ANZ
@jasonatca
slideshare.net/CAinc
http://www.linkedin.com/in/jspope
ca.com
Jason Pope