Christiana Courtright, Community Manager at IoTUK, gave this presentation at the Digital Catapult's Social Media 101 Startup Session on 19/1/16.

1. Social Media and
Community
Management 101
@DigiCatapult #startupsessions

2. IoTUK Social Media
@DigiCatapult #startupsessions

3. COMMUNITY
MANAGER, SOCIAL
MEDIA MANAGER
SAME THING,
RIGHT?Well, no…….
@DigiCatapult #startupsessions

4. 1
2
3
4
COMMUNITY MANAGER
THE WORD
‘COMMUNITY’
IS THE CLUE
Builds relationships – are they a people person?
Engages with the community
Executes digital marketing strategies – happy to do
rather than lead
Measure their success by engagement
@DigiCatapult #startupsessions

5. 1
2
3
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SOCIAL MEDIA MANAGER
S IS FOR SOCIAL
AND FOR
STRATEGIC
Are they strategic?
Measure the success of their strategies daily and use
the data to make key decisions
Marketing mind frame- goes beyond digital and thinks
holistically about the company
On top of the latest digital trends
@DigiCatapult #startupsessions

6. COMMUNITY MANAGERS
EXECUTE, ENGAGE AND BUILD
RELATIONSHIPS
SOCIAL MEDIA MANAGERS
CREATE, TRACK AND STRATEGISE
@DigiCatapult #startupsessions

7. @DigiCatapult #startupsessions
TWITTER ANALYTICS
Community Manager measure success by: Followers,
New followers
Social Media Managers measure success by: Top
Tweets, Engagement with Tweets, Analytics
Impressions- Word to the wise!

8. @DigiCatapult #startupsessions
GOOGLE ANALYTICS
ANALYTICS
Returning Visitors
Engagement Rate/ Dwell Time
Bounce Rate
Top Content

9. @DigiCatapult #startupsessions
TOP PERFORMING TWEETS

10. FREE HASHTAGS
@DigiCatapult #startupsessions
http://hashtagify.me/hashtag
/iot