CDW Presents the Future of IT - Software-Defined Enterprise
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IT teams must be agile in today's liquid IT world. VMware's Roland Serna shares why the software-defined enterprise is the future of IT in the data center.
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CDW Presents the Future of IT - Software-Defined Enterprise
- 1. OCTOBER 21 Roland Serna Director of Sales – National Partners, VMware A DISCUSSION ABOUT HOW TECHNOLOGY IS CHANGING THE GAME
- 2. © 2014 VMware Inc. All rights reserved. Thriving In The New World of IT – The Software-Defined Enterprise Roland Serna Director of Sales – National Partners, VMware October 21, 2014
- 3. VMware: Industry-Leading Software Company • $5.21 billion in revenues for 2013 • More than 500,000 customers – 100% of the Fortune 100 – 100% of the Fortune 500 – 99% of the Fortune 1000 • Over 75,000 partners worldwide • 93,000+ VMware Certified Professionals • ~17,000 employees worldwide
- 4. Work Education Manufacturing Transportation Social Life Entertainment Government Currency Retail An Increasingly Liquid World
- 5. From Rigid Structures to Liquid Business NOW THEN Known Competition Unpredictable Owned Assets Shared Methodical Planning Innovation Rapid Iteration Slow App Deployment Instant Millions Customers Billions “Built to Last” Organization “Built to Change”
- 6. Today’s Reality: Stuck in Silos Vs. Vs. Vs. Traditional Apps Cloud-Native Apps Vs. Developers Off-Premise Instant, Elastic, and Self-Service IT On-Premise Safe, Secure, and Compliant
- 7. The Power of “AND” Cloud-Native Apps Developers Off-Premise Instant, Elastic, and Self-Service Traditional Apps IT On-Premise Safe, Secure, and Compliant
- 8. The Power of The Software-Defined Enterprise
- 9. The Path to the Software-Defined Enterprise End-User Computing Private Cloud Public Cloud Hybrid Cloud Software-Defined Data Center
- 10. Components of the Software-Defined Data Center Management Compute Storage Network
- 11. Today’s Network Security Challenge “Hard & Crusty on the Outside” “Soft & Gooey on the Inside” Physical Workloads
- 12. Today’s Network Security Challenge Physical Workloads
- 13. Today’s Network Security Challenge Cost Prohibitive Physical Workloads Operationally Infeasible
- 14. Physical WPohryksloicaadls Workload Enabling a Major Breakthrough in IT Security:
- 15. Components of the Software-Defined Data Center Compute Management Network Storage
- 16. Software-Defined Data Center – Velocity of IT Service Delivery More Efficient IT Operations… Faster Provisioning of Applications (compute, networking, and storage) Faster time to market 70%+ OpEx Savings Reduction in HW Support costs 50%+ Reduction in IT Admin hours ~50% Reduction in Power & Cooling 30%+ Reduction in DC Floor Space 49% Savings in CapEx CapEx Savings …shift from IT maintenance to transformation Sources: VMW estimates for average cost and savings to operate a 2,500 VM environment. Taneja Group - Technology Brief, August 2014.- Study commissioned by VMware.
- 17. The Path to the Software-Defined Enterprise End-User Computing Private Cloud Public Cloud Hybrid Cloud Software-Defined Data Center
- 18. 2% 2009 98% VMs in Public Cloud VMs On-Premises 2014 94% VMs in Public Cloud VMs On-Premises 6% Source: VMware internal analysis based on industry analyst research (2014)
- 19. APP APP APP APP APP APP APP APP APP APP APP APP APP IT APP
- 20. Driving to the Professional Era of Cloud Adopt a hybrid cloud strategy— think of the apps! Put the IT professionals back in charge APP APP APP APP
- 21. vCloud Air = Hybrid Cloud Platform On-Premises vCloud Air™ Outside-In Consumption DevOps New Apps Developer IT Disaster Recovery & Existing Apps Inside-Out Consumption Same Management. Same Networking. Same Security.
- 23. End-User Computing Private Cloud Public Cloud Hybrid Cloud Software-Defined Data Center
- 24. The World of End-Users and IT is Changing Users Apps Data
- 25. Introducing: VMware Workspace™ Suite Horizon Desktop AirWatch Mobile Content Locker Workspace Portal™
- 26. Define Centrally, Implement Locally
- 27. Addressing the Market From Data Center to Device Machine Desktop Laptop Tablet Phone End-User Computing Desktop Mobile Workspace Services SoftwSaofrtwea-rDe-eDfeifnineedd D Dataa Ctaen tCerenter Management & Automation Compute Storage Networking Virtualized Infrastructure Hybrid Cloud Computing
- 28. The Future of IT- The Software-Defined Enterprise End-User Computing Private Cloud Public Cloud Hybrid Cloud Software-Defined Data Center
- 29. THANK YOU THANK YOU
Editor's Notes
- Good Afternoon…it’s my privilege and pleasure to represent VMware today.
- Many of you in the audience are very familiar with VMware, but for those that may not be as familiar with us …here are a few data points Become the leading Data Center Automation Company [Fulfilling our vision of simplifying IT has made us an industry-leading software company. More than 500,000 customers, from small and midsize companies to large enterprises—including 100 percent of Fortune 500 companies—use VMware technologies and services. More than 75,000 partners, including technology and consulting partners, top distributors and resellers, and system vendors and integrators, help provide customers with freedom and choice. Through the broadest set of cloud service provider partners—more than 10,000 of them—VMware is making the hybrid cloud a reality. VMware stays close to customers with offices in more than 100 countries. Innovation begins with the more than 14,000 VMware employees.
- Let’s start by taking a look at the world that we live in today….and the challenges we are facing The world that we're increasingly participating in is a liquid world where we see old rigid structures give way. In this dynamic, shape-shifting environment, old ways are giving way to new ways. We're seeing that education is no longer just the classroom, but it extends to wherever you are. Work is no longer a physical place, but it's what you do. Retail is mobile and transactions are happening everywhere that you are. Transportation is being redefined with electric cars and self-driven cars, currency redefined by categories like Bitcoin. And entertainment is the prototypical example of digital transformation. We're seeing that our world today is becoming more liquid than ever before.
- As we go into liquid business environment, the contrast of rigid structures then and liquid business now are significant and dramatic. For example, I used to have to control all assets. Today, I can leverage assets and use them in powerful ways. A company like Uber has a market cap that is now equal to that of Hertz and Avis combined, and they don't own any assets. We're seeing that innovation is now the speed of rapid innovation and fail fast. App deployment that used to take months or years can now be automated or virtually instant. Jim Collins' famous book is Built to Last--sorry Jim, you need to write a new one; It's now “Built to Change,” and it’s all about how fast organizations can move in this liquid world.
- What are the challenges that limit our path forward You can do traditional apps, or cloud-native apps. You could satisfy IT, or you could satisfy developers. You could be on-premises or off-premises. You could have fast instant environments, or safe, secure, and compliant. Our approach at VMware is to bridge these two worlds.
- We believe we have the unique power to be the “and” across these divides; that we allow you to have safe, secure, and instant and elastic scale, moving from the tyranny of the “or” to the power of “and.” This is what we think of as brave new IT.
- That's the power of “and,” a simple strategy about bridging these two worlds, but it also means letting go of things from the past. That hardware-defined data center is comfortable but expensive, slow, brittle, manual. We have to leave that behind. The future is about the software-defined enterprise, and three core characteristics of this environment—fluid, instant, and choice.
- The only way to deliver the Power of & is The Software Defined Enterprise.. It starts first and foremost with a fundamental the shift ..to a software defined datacenter…where workloads and applications can be delivered on premise or off premise known as hybrid cloud computing through a set of common management tools… at the same time users want to get access to their data anytime, anywhere, at any place. That is our Vision…Our Strategy and Our Direction
- VMware virtualization has already saved companies 10 of billions of dollars in savings and continues to save customers billions annually. What we are doing now through this compute layer innovation of virtualization is to take those same principals of cutting this connection to hardware and enabling resource pooling and abstraction….and aligning those principals to all layers in the datacenter…Networking, Storage, and Security. Our thesis is to move our technology horizontally across the datacenter…to create a common service delivery platform. But this requires common management that policy based with a high degree of automation….VMware Management offerings include Cloud automation for provisioning and cloud operation for the practioner that needs to know what's going on to tie back to cloud computing. Network virtualization – The concept leveraging virtualization very similar to what we did in the compute layer….what we have done is break the control plane or data plane to add tremendous value particularly around Network Security…Most data centers today are like an EGG…with a hard crusty exterior and a soft gooey interior…what do I mean by that….think about 80% of all money spent on Network Security is spent on North Bound South Bound Firewall protection….We would love to build firewalls inside the datacenter for every end VM but think about that….how many appliances would you need? With NSX you can set policies to protect every VM…this is what we call Micro Segmentation… Storage- Leverage the existing arrays or through VSAN to take advantage of local disk and FLASH. Test and DEV and VDI or good uses cases…tapping into unused capacity…and once again through our common management tools you can deploy into the public cloud. Requires common management that policy based with a high degree of automation….VMware Management offerings include Cloud automation for provisioning and cloud operation for the practioner that needs to know what's going on to tie back to cloud computing. ITBM- for SHOWBACK to satisfy the needs of the CFO why are you spending more money and what is my ROI…it’s called IT Business Management…and think about the power of SHOWFORWARD to the lines of business to be able to budget appropriately for business expense when you need to be proactive about the cost…This is a powerful tool for managing, automating, operating, orchestrating and remediating your resources in IT. Ladies and Gentlemen…That is the Software Defined Data Center…we had the vision four years ago when our EVP Raghu Rhaguram coined that phrase…we have pushed the agenda since then and we are executing it today
- We have developed hybrid cloud solution built for enterprise – and tailored for the new rules of IT Seamlessly and securely extends your data center to create a liquid pool of resources Approach founded on hybridity: Build in the cloud and deploy on-premises and vice-versa. Apps and data co-exist in a unified environment Fuel innovation via new applications delivered faster and cheaper on your existing platform without having to re-architect an entire environment. Do all this through your existing people, processes and tools And, most importantly, you want choice. Don’t want vendor lock-in. That is why we have built network of more than 3,500 partners Hybrid Cloudis the next phase of cloud adoption. [T] So…are you pushing this forward or slowing it down?
- Key Assumptions: Optimized Hardware Footprint: improve server consolidation by abstracting beyond physical clusters , right-sizing virtual machines , and connecting previously network isolated resources Reduction in HW Support: Reduction in Power & Cooling: fewer servers, simplified network fabric, and a new tier of storage Reduction in Datacenter Floor Space: again fewer servers, fewer network switches, and no separate rack for new tier of storage Improved IT Administrator Productivity: tools to automate monitoring, troubleshooting!
- We have developed hybrid cloud solution built for enterprise – and tailored for the new rules of IT
- Now lets discuss why The VMware Hybrid cloud is the right solution at the right time 5 years ago 2% Now is only 6% Experimental to Professional to Mass Market to Legacy
- The line of business thinks IT is to slow and they have Ferocious appetite for Infrastructure capacity…developing multiple incompatible approaches Very large monthly bills…we have seen as much as 500K per Meanwhile IT maintains the accountability This experimental approach does not scale… Think about the implication of your existing apps…when you try to meld that back with new apps and bring back in house…you cant…the apps check in but they can not check out!
- Create a seamless extension of your data center…get out of the experimental phase IT now becomes that Service Broker…leverage the Hybrid Cloud
- This is the new approach…SAME Management, Same Networking, Same Security. Do this in a seamless way with an underlying architecture that is is the same…if you want to federate your workloads or move them around the datacenter and Public Cloud requires…the same architecture Move workloads back… The VM, file format and .dsk file are all the same…this is HYBRIDITY…the next new word in IT
- The Future Is Hybrid Video Seamlessly and securely extends your data center to create a liquid pool of resources Approach founded on hybridity: Build in the cloud and deploy on-premises and vice-versa. Apps and data co-exist in a unified environment Fuel innovation via new applications delivered faster and cheaper on your existing platform without having to re-architect an entire environment. Do all this through your existing people, processes and tools Hybrid Cloudis the next phase of cloud adoption. I hope I did a good job of showing you how simple and sensible our Hybrid Cloud is….but in case I didn’t please say hello to my little friend…I call him Hybridity
- Finally our third pillar to our vision or as Sanjay Poonen or GM likes to say the “head to the body of SDDC and that is EUC….we believe is the workspace of the future! In EUC We have been transforming our portfolio over the past 18 months…it started with the acquisition of Desktone the leading provider of DaaS. We have been aggressively hiring a flood of talent that is flocking to VMware because of our strategy and finally the biggest acquisition in VMware history…the acquisition of Airwatch the Gold Standard in MDM.
- When we think about the FUTURE of IT it could not be more evident than the world of End User Computing because it is changing right before our very eyes….think about the mainframe era with thousands of IT USERS and HUNDREDS of Aps and than the client Server Era with Millions of Users and Thousands of Aps to the mobile cloud era with Billions of Users and Millions of Aps…its truly astonishing…in fact of businesses today are not think of a mobile first agenda they are probably going to be left behind…because users are going from Users: “43% of information workers use 3 or more devices at work to increase productivity” Apps: “50% of Enterprise applications no longer run on Windows. More of them moving to the Cloud” Data: “My sales reps load their documents into DropBox, I’m worried about security as its all outside the firewall”
- Move from point products to UNIFIED SOLUTIONS…our commitment is to be best in breed in all areas of EUC…Unified and optimized but NOT tethered together Ammassed a strong portfolio to allow you to access with one action from one consul…
- Centralization of your devices…on your premise where you run the updates or like what we are doing…in the VMware Public cloud…. In this landscape we came up with a bold vision that is going to transform the world of EUC…..our mission is to singularly create the notion to a secure workspace for users to work at the speed of life….whether you are on your desktop/ laptop mobile device or Tesla…we will serve you your apps and data seamlessly and securely
- As you can see Innovation is alive and well at VMware. It’s an exciting portfolio of innovative and integrated solutions from the Datacenter to the desktop…Simply put…we are leveraging our Enterprise Muscle and expanding that to the consumer sizzle….that is the envy of the IT Industry. Thank you