Don't underestimate the power of the pen. Microsoft's Brian Hall believes the future of mobile technology will still rely on tried-and-true tools, like the pen.

1. OCTOBER 21
Brian Hall
GM, Surface Sales and Marketing
Microsoft

2. I want a tablet
I need a laptop
I use a Pen

3. 71% use pen and paper for at least 1 hour per day.
“Zebra Pen 005” by J Wynia licensed under CC BY 2.0

4. 4 | THE FUTURE OF IT
Learning
A Learning Secret: Don’t Take Notes with a Laptop “…taking notes by hand forces the brain to engage in some heavy 'mental lifting,' and these efforts foster comprehension and retention.”
— Scientific American

6. 69%
write things down to help us remember.
78%
take notes during times of high concentration.
68%
Choose pen and paper over devices because it’s quicker to get started
39%
Write things down to help think through issues.
| THE FUTURE OF IT
6

7. 7 | THE FUTURE OF IT
62 meetings per month.
50% of time considered ‘a waste of time.’
39% of the working hours.

8. 8 | THE FUTURE OF IT
Creation

9. 9 | THE FUTURE OF IT
Creation
53%
of us doodle at least once a week.

10. 10 | THE FUTURE OF IT
Creation & Conceptualization

11. 11 | THE FUTURE OF IT
Adobe MAX Conference 2014

12. 12 | THE FUTURE OF IT
The Future of Pen in Business

13. THANK YOU