1. WHAT IS THE REAL
DEFINITION OF STRATEGY ?
CEO 911
Lesson 9 from:
20 Learnings from Electroline
& Places of Lesser Repute
I had been a CEO more than 10 years
when I finally learned this simple,
compelling definition of strategy.
2. STRATEGY:
Its not what your mission or vision or strategic plan
or operating plan says, it’s where your company
actually spends and invests its money.
So scratch out the word “Expenses” everywhere it
appears in your financial statements and replace it
with “Strategic Investments” then look very hard at
every line and every penny underneath – because
those line items are the reality of your strategy.
CEO 911