Why Sumome Is Right For You
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The Sumome Plugin is like having an online marketing team built into one plug-in. Sumome has bundled 15 different tools into one plug-in to increase traffic, subscribers, participation and revenue. These are usually the reasons why people want a website, and also what bloggers and businesses struggle the most with - online promotion and ongoing engagement. Presented to the Wordpress San Francisco Meetup https://www.meetup.com/wordpress-sf/events/231396554/
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Why Sumome Is Right For You
- 1. startupproduct.comTM Why Sumome Is Right For You Cindy F. Solomon Wordpress San Francisco Meetup At Cloudfare October 12, 2016
- 2. startupproduct.comTM Founder, Movement for Product Excellence By Design, SUPA Product Academy, Global Product Management Talk podcast Organizer, SUPA Product Talks meetups, Product Therapy, Product Summit Conf Contributing author, 42 Rules Of Product Marketing, and Guide To Product Management & Marketing Body of Knowledge Past Webinar Moderator for AIPMM webinar series 30 years of working in tech: web development, services, software product marketing & management at Apple, Vadem, NetObjects, start-ups & SMBs Cindy F. Solomon, CPM, CPMM @cindyfsolomon
- 4. startupproduct.comTM PURPOSE OF MARKETING: Inspire a change in behavior - from not doing to doing what you want them to, i.e. pay attention, click, Subscribe, Read, Purchase, evangelize
- 10. startupproduct.comTM https://sumome.com/ 15 Tools and growing Pick and choose! Be strategic Decide where to pay Optimize
- 18. startupproduct.comTM 1. Quick & Easy: Install Share buttons
- 19. startupproduct.comTM Make it easy for your visitors to share your pages to their social platforms! Choose where to paste & which ones!
- 22. startupproduct.comTM SYNC With Mailchimp Go Home with A Chimp!
- 23. startupproduct.comTM Thank You!! Free Download! "Marketing Analytics Worksheet" http://bit.ly/2e2ssgV
- 24. startupproduct.comTM Product Therapy Mondays https://prodport.eventbrite.com
- 25. startupproduct.comTM Introduction To Agile Taught In An Agile Manner Learn how to drive deeper collaboration amongst all kinds of teams How to drive projects on time, within budget and scope How to prioritize & focus within complex and constantly changing environments Become a better teacher & leader by enabling students/team members to take responsibility for results REGISTER: https://introagile1.eventbrite.com
- 26. startupproduct.comTM Stay In Touch! Cindy F. Solomon 510-499-6955 cfsolomon@gmail.com www.linkedin.com/in/cfsolomon Twitter and skype @cindyfsolomon Book time with me: http://bit.ly/2buadzZ Forwarding passionate product people & product excellence!
Editor's Notes
- I’ve sold computers, developed a Newsletter for Boardroom Reports called Breakthrough: The Newsletter of Innovation, computerized small businesses, My career has always been about using technology to serve, helping businesses and professionals increase revenue with software tools, and increasing the ease and usability of software
- A website is one piece of a Strategic Marketing Program
- A blog is something you use in the top of the sales funnel (TOFU) to create awareness around the products and / or services the company provides. You do not promote products or services, you just create awareness around the problems your persona has. The other main goal of a blog is to generate traffic from organic search or social media. The end goal of the TOFU part is to move a visitor towards a landing page or an opt-in so you can make them a lead. You could also build your retargeting list in Facebook or Google so you can remarket to them. I.e. you want to own the traffic that comes to your page. A newsletter is a part of the middle of the sales funnels (MOFU). You already have created awareness around the brand, products, and services. This is the part where we generate leads and nurture them into buyers. The KPIs here are different. You must look at leads generated, conversion rate, engagement on email opens etc. The end goal is to sort out who is the sales qualified leads, and which are not (usually about 25%). So to sum it up: Blogging is for snagging potential customers and a newsletter is for converting them and retaining them http://www.irelandwebsitedesign.com/blog/508-what-is-the-difference-between-a-newsletter-and-a-blog.html
- A WordPress plugin called SumoMe promises a FREE version that will help you build your list all with the click of a button. Is it true or do they just want you to upgrade? Below is a review of the FREE version of a WordPress Plugin called SumoMe. WHAT IS SumoMe SumoMe is a WordPress plugin that offers a plethora of tools to help you grow your email list. There are 100’s of ways to ask your website visitors for their email address in return for your irresistible offer. Examples include, pop ups on the top of the page, the side of the page, pop-ups that slide in, pop-ups that wave at you etc. Once SumoMe is installed you will be able to test all of these different options and see which one works best for growing your list. HOW DOES IT WORK? Like everything in the WordPress world, it’s simple. You install SumoMe through your Plugin’s menu in your WordPress Dashboard and start playing around with all of the options that the SumoMe plugin will give you. Having a pop-up display at the top vs. the side or both is as simple as clicking an “activate” link.
- With the SumoMe browser extension it's even easier to login and to access all your SumoMe apps. Reveal the login when your badge is hidden, quickly jump to the list of installed apps on your site, and detect other sites that are apart of the SumoMe community.
- After downloading & installing the plugin, you’ll have to sign into your SumoMe account from your dashboard. You can click on the “crown” that will live on the top right of your dashboard to view the different modules you have signed up for. With the free version, it will always prompt you to sign up for the pro version or upgrade to paid versions.
- SumoMe modules - there are now 15 and probably more will be added. Be strategic in how you use them!
- What is Share? Share makes it stupid-easy for your visitors to share your content to their friends, family, and others. The more people share your site and content, the more viral traffic goes back to your site. Here you'll find detailed documentation for Share's features including analyzing click performance, customizing your share buttons placement and services, configuring your share buttons based on display rules, and more. Get the Word out on Your Content You work really hard on creating killer content and it deserves everyone’s attention. Connected to over 16 social services (Facebook, Pinterest, Twitter and more), Share ensures your visitors can share your content on their favorite social services. Desktop, Mobile, Everywhere Your visitors are using all sorts of devices to get to your site. Make it dead-easy for all of them (mobile or web) to share your content to their networks.