Making communications land - Are they received and understood as intended? we...
Magazine industry research
1. You are going to have a battle on paper!
• On your table, take it in turns to write down
the name of an existing magazine on the
paper in the centre of the table.
• Keep swapping until each person runs out of
ideas. The final person standing wins!
2. Time Inc Uk are the
institution responsible
for publishing
What is the connection between:
3. You are going to complete some
shared research into the magazine
industry
You are going to use blogger to create a blog post
documenting your research.
• Make sure your title includes the name of the publication
that you are exploring,
• Make sure you include your name at the end of the pot.
• SAVE regularly.
4. Magazine titles
• W
• Vogue
• NME
• Health and Fitness
• Mac User
• Stylist
• Games TM
Company
Elle
Esquire
Vanity Fair
GQ Style
Love
Total Film
5. Research questions
• What is the name and genre of the publication?
• History of the publication?
• Who is the target audience? (use the publishers website for information)
• How often is it published and in which formats?
• Cost?
• Circulation and readership? Do you notice any patterns?
Increase/decrease over time? Can you make any informed decisions as to
why this is?
• If it is a free magazine, how are they competing in an increasingly digital
world?
• Which institution is responsible for their publication?
• What kind of magazines do they publish?
• Are they responsible for media texts across other formats? If so, what?
What does this tell you about the magazine industry?
Editor's Notes
Time Inc Uk are the institution responsible for publishing