[MobileMonday Switzerland #3 : Mobile application platforms] Reto Senn will discuss various aspects of fragmentation of mobile applications (including Java ME, Android and iPhone native applications) and the current state-of-the-art in tackling it to achieve maximum reach. Reto has developed software for mobile devices for more than six years. In 2004, he co-founded Bitforge together with Andreas Hüppi. Bitforge has developped mobile software for customers like Swisscom, Orange and Minick. Reto has an engineering degree in computer science(Dipl. Inf. Ing. FH). http://www.bitforge.ch/

1. JavaME, iPhone, Android
A view on current technology
Reto Senn
Co-Founder & COO bitforge AG

2. Overview
• Situation today
• JavaME development experiences
• POCO Solution

3. Situation Today
• If you look into the media, there's
currently one phone out there:

4. Situation Today
• If you look into the media, there's
currently one phone out there:

5. Situation Today
• If your media is looking into the future,
there's another phone coming:

6. Situation Today
• If your media is looking into the future,
there's another phone coming:

7. Situation Today
• Majority of the phones are neither Apple
nor Google

8. Situation Today
• Majority of the phones are neither Apple
nor Google

9. Situation Today
• Mobile Phone Operating Systems

10. Situation Today
• Mobile Phone Operating Systems

11. bitforge approach
• Java where possible
• Java enables lots of Applications
• Available on almost every Phone
• bitforge JavaME Framework for Android
• Native and Cross Platform Applications
for iPhone

12. JavaME – claim and reality
• Write once – run everywhere
• Only true in theory:
• Every phone is different
• Screen Size, Input, Memory...
• Every Virtual Machine is different:
• Abilities, Specifications, Bugs
• Older phones tend to have more issues

13. JavaME handling complexity
• Plan ahead:
• Screen Sizes
• Memory
• Features (Telephony, SMS, File Access,
GPS...)
• Input (Keypad, Touchscreen,
Trackball...)

14. JavaME handling complexity
• Bundle Experience, Knowledge
• Reuse Code and generalize where
possible
• Minimize use of system specific features
• bitforge development framework

15. JavaME handling complexity
• bitforge User Interface middleware
allows for highly scalable Apps
• Implements different input schemes for
common situations

16. JavaME maintaining quality
• Do not rely on Software Emulators
• Inhouse testing on real-hardware devices
during development
• Extensive on-device testing before
deployment

17. JavaME based Products
And many, many more

18. Situation Today
• Mobile Phone Operating Systems

19. Situation Today
• Mobile Phone Operating Systems

20. POCO Overview

21. POCO
• Web 2.0 experience for mobile phones:
• Consistent Look&Feel across all
platforms
• Responsiveness
• Feature Rich (Maps, Calendar, Search...)
• On- & Offline Applications
• Soon available for iPhone

22. POCO CMS
• Web-Based Content Management
System
• Live Tracking of usage

23. POCO Samples
• Swisscom UEFA EURO 2008™ Guide
• Send „EURO“ to 266

24. POCO Samples
• Westside Guide Mobile
• Send „WESTSIDE“ to 266

25. Checklist
• Target User Base
• All from one Hand
• Experience
• Standardized Tests
• Culture & Language

26. Thank you for listening
• reto.senn@bitforge.ch
• bitforge AG
Rathausstr. 1
8640 Rapperswil