[MobileMonday Switzerland #3 : Mobile application platforms] Claude Florin gave an introduction on the key industry trends in mobile environments and question to be addressed by the speakers. He invited Swiss start-ups to Mobile Mondays peer awards. At HP, he is marketing manager for Communication solutions, responsible for user experience and emerging applications worldwide. http://cflorin.blogspot.com/

1. Mobile application platforms
Mobile Monday #3
Introduction
Sponsored by Claude Florin
claude@mobilemonday.ch
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2. MoMo Switzerland : Start-ups
• 20 start-up finalists at 3G World Congress
• www.mobilepeerawards.com
• MoMo Switzerland review in January

3. MoMo Switzerland #3 Agenda
• Mobile web environments
– Tim Haysom, CMO, OMTP
• iPhone application environment
– Sebastian Wohlrapp, Optaros
• Opensource application environments
– Martin Gafner, Puzzle ITC
• Mobile application fragmentation
– Reto Senn, COO Bitforge
• Mobile Java status and future
– Nicolai Finke, Esmertec AG
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4. 3 levels : OS, AE, browser
Source : David Pollington, Vodafone Group R&D, April 2008, ForumOxford:

5. Status of fragmentation
• 4 OS dominate market :
– Symbian 57% of market , 200 million handsets, Symbian foundation
announced
– Windows 12% of market , 6.0 launched
– Linux 8% of market, LiMo and Android launches
– Mac OS 3% of market
• 4 application environments
– Java ME : 2 billion handsets, JavaFX announced, multiple configurations
(MIDP, CDC)
– Adobe Flash Lite : 500 million handsets, Open Screen project announced
– Microsoft Silverlight for mobile announced for Windows Mobile and Nokia
S60.
– Mobile Ajax browsers : 100 million smartphones, OMTP Bondi initiative
launched
• ODPs to hide fragmentation
Source : Xlaude Florin, http://cflorin.blogspot.com

6. Comparing AEs
Source : David Pollington, Vodafone Group R&D, April 2008, ForumOxford:

7. AEs are moving up
Network / IR SW
Tools and Content delivery :
platforms browse, buy,
for content, create, share,
UI, services services
~5%
n
atio
OEM SW revenue eti z Usage service revenue
on
M
Handset
Embedded SW
software User generated content :
stack, AEE messages, photos, videos,
0.1-2$/unit preferences
ID
Source : Andreas Constantinou Vision mobile

8. Questions on AEs
• Practical experience with client/server framework?
• Multi-platform support?
• Architecture?
• UI
• content and logic
• ODPs and widgets
implementation by
operators?
Source : Nicolas Sierro at Crossmedia , blog