1) The document discusses the success of CavinKare, an Indian personal care company, from starting with Rs. 15,000 to a Rs. 5 Cr firm. 2) It highlights their strategies of teamwork, innovation, brand building, R&D, distribution management, and rural marketing approaches like product demonstrations and film sponsorships. 3) CavinKare focuses on unique, high quality products at affordable prices for rich and poor customers alike.