This document summarizes Steve Forde's presentation on ITV Online's biggest marketing moments in 2016 and strategies for online success. The key points are: 1) Understanding audiences is important to meet evolving viewing habits and build togetherness. Research provides insights into how viewers find and watch TV. 2) Products should be built with user input to create minimum viable solutions and iteratively improve based on pain points. The new ITV Hub improved on the old player. 3) Testing approaches like notifications, targeted emails, and recommendations can nudge viewers. Future goals include personalization and the ITV Village.

1. ITV Online
Steve Forde
Director of Online Product
& Marketing

2. ITV Online
Steve Forde
Director of Online Product
& Marketing

5. TOP
TENBiggest Marketing
Moments 2016

6. TOP
TENBiggest Marketing
Moments 2016

7. ITV Online
ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video

8. ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video
The Billionaires Club
1 Billion Interactions
1 Billion Views 1 Billion Views
1 Billion Views

9. ITV Hub
ITV YouTube
Channels
ITV Programme
Apps
ITV Social
Video
The Billionaires Club
1 Billion Interactions
1 Billion Views 1 Billion Views
1 Billion Views
Cold Feet
Big Shows of 2016
Marcella
Love
Island
Family
Guy
TOWIE
Victoria
Euros
2016
The
Durrells

10. 1 Know your audience
2 Building with your users
3 Create minimum viable solutions and iterate
4 Find the pain points

11. Know your audience1

12. It’s a much nosier world

13. Loads of great programmes

14. Although live TV remains at the heart, the viewing landscape is changing
Average viewing trends show a slowly changing landscape…
0 50 100 150 200 250
2014
2015
2016
Live
VOSDAL
1-7 Day
8-28 Day
Unmatched
Average Minutes per Day - watching TV set

15. And we naturally want to understand viewers better

17. Loads of insight coming out of this research
No living room is
the same
Viewers have
more control
Online is making
more shows
accessible
Togetherness
matters
How viewers find
& watch TV has
evolved
Being involved
enhances
togetherness

18. Decisiontoview
2 weeks prior 1 week prior Day of Tx Tx 3 days post Tx 30 days post Tx
Final hour
Prime time

19. We have added targeted email on day of transmission

20. And we’re using notifications to nudge viewing

21. Building with your users2

22. Old ITV Player

23. New ITV Hub

25. Create minimum viable solutions and iterate3

26. iOS: Previous UX

27. iOS: New UX

28. Downloads

29. Find the pain points4

30. Ad Trials

31. The ITV Hub+

32. ITV’s YouTube Channels

33. What’s next?

34. Registration

35. Recommendation and personalisation

36. The ITV Village

37. Objectives
& Key Results
OKRs

38. 1 Know your audience
2 Build with your users
3 Create minimum viable solutions and iterate
4 Find the pain points

39. Thank you
Steve Forde
Director of Online Product
& Marketing